WPP AUNZ set to buy Meerkats and merge with Wunderman Thompson Perth
July 3 2020, 7:47 am | | 5 Comments
Campaign Brief understands WPP AUNZ is close to finalising a deal to buy Meerkats and merge the agency with its Wunderma…
Best Ad of the Day: Libresse ‘Wombstories’ by AMV BBDO, London
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Showcasing the best ads that have caught our attention over the past week.
NINE supports MS Readathon with new locally-produced show, commencing tonight on 9Go!
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Nine Perth has produced a new special to support MS Readthon during July.
WPP AUNZ set to buy Meerkats and merge with Wunderman Thompson Perth
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WPP AUNZ is close to finalising a deal to buy Meerkats and merge the agency with its Wunderman Thompson Perth office.
Bonfire partners with Australia’s Coral Coast to promote local tourism
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As international and interstate travel remains off-limits, Australia’s Coral Coast has partnered with Bonfire to develop
Malcolm Poynton Global Chief Creative Officer Cheil Worldwide shares his experience on the Tambuli xChange online forum
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Cancelled in 2020 due to the pandemic Tambuli organisers, The University of Asia and the Pacific hosted Tambuli x Change
RAC Insurance reminds West Australians ‘THIS’ is important via Wunderman Thompson Perth
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RAC have launched a new campaign shining a light on what really matters to Western Australians and the role the...
Opportunity knocks for those who dare – Metrix Consulting’s Pulse of WA report charts changing customers in the ‘new’ market
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Metrix Consulting have been tracking how West Australians feel about the impact of the coronavirus with their weekly...
Mentally Healthy to reveal latest study results next Tuesday 7 July; New Asking for a Friend session set for tomorrow Thursday 2 July
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The results of Mentally Healthy 2020, the second major study into the mental health of the media, marketing and...
Equilibrium attains Sitecore Silver Partner status
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Equilibrium has become a Silver Partner of Sitecore, the world’s leading CMS, according to both Gartner and Forrester.
Fermoy Estate appoints Coffey & Tea as new social media marketing agency
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Coffey & Tea have come out of COVID-19 with a win, appointed as the new social media marketing agency for Fermoy Estate
JCDecaux features Road Safety Commission ‘Kindness Travels’ campaign across its Out-of-Home bus network
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JCDecaux and the Road Safety Commission of WA have established a media partnership that sees the latest...
Damon Stapleton: Harry Potter and the Prisoner of Lipstick
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Bestads Six of the Best Reviewed by Emad Khayyat, Creative Director, VMLY&R Jordan
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
30 Years in radio for 96FM’s Mark ‘Smiley’ Pascoe
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96FM’s Morning presenter Mark ‘Smiley’ Pascoe has celebrated a milestone 30 years in Perth radio this week.
Reminder to enter the Ad Stars 2020 Awards free-of-charge before July 10; Two Grand Prix of the Year winners will win US$10,000
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Don’t miss the chance to enter the Ad Stars 2020 Awards: entries close on Friday July 10, 2020.
FAME, GLORY AND $65,000 WORTH OF MEDIA UP FOR GRABS IN SEVEN WEST MEDIA ‘BEST IN THE WEST’ NEWSPAPER ADVERTISING CREATIVE COMPETITION
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Here’s an opportunity to do something really creative, have some fun and give your clients a state-wide campaign FREE!
UnLtd partners with Shooting Stars and zero2hero to help improve indigenous education and youth mental health
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UnLtd Perth has partnered with two new WA-based charities, Shooting Stars and zero2hero, to help improve educational...
Bonfire lends a helping hand to WA businesses offering its Market Intelligence Tool for Free
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Digital performance agency, Bonfire is helping other WA businesses get back on track with their marketing efforts...
Bravo Apples release their first national TV Campaign via Studio Orange and Carat
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Bravo Apples are celebrating the launch this week of their first national TV advertising campaign.
Bestads Six of the Best Reviewed by Mihai Gongu, Executive Creative Director, Cheil Romania
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
James Hurman and Peter Field release ‘The Effectiveness Code’ for Cannes Lions and WARC
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Cannes Lions, powering global best practice in creativity, together with sister company WARC, the global authority on...
Australia’s Golden Outback promotes Road Trip Country in new Western Australian destination campaign via Wanderlust Communications
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As part of the phased approach to reopening, intrastate travel is now permitted within most of Western Australia.
Best Ad of the Day: Black Lives Matter ‘Join The Movement, Not The Moment’ by 72andSunny
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Showcasing the best ads that have caught our attention over the past week.
Australian/NZ Advertising Effectiveness Rules: Winning or Losing in a Recession ~ Robert Brittain and Peter Field launch new study
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Advertising effectiveness luminaries Robert Brittain and Peter Field have unveiled their major new report, Australian...
SCA USES THE POWER OF SOUND TO ‘BRING BACK THE WAVE’ AND ENCOURAGE SAFE DRIVING
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SCA Perth has revived a 1990s music favourite to help promote courtesy on Western Australian roads, as part of the...
The West Australian’s Annabel Hennessy wins Walkley Young Journalist of the Year Award
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The West Australian’s Annabel Hennessy has won the Walkley Young Australian Journalist of the Year Award for her special
CAN’T GET IT OUT OF MY HEAD: Gawen Rudder looks and listens to music and jingles in advertising
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Words are worthwhile. But jingles linger. Music has been part and parcel of branding since the days of crystal set radio
Digital Loop adds exclusive partnership with The Brag Media to its growing digital media suite
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Digital Loop has a new addition to its stable with The Brag Media - publishers of premium music sites Rolling Stone...
Bauer Media sells its Australian publishing business to Mercury Capital
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Bauer Media Group has today announced the sale of its Australian publishing business to investment firm Mercury...
Industry and Community get behind REVIVE WA initiative, shared by Premier Mark McGowan
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The response from the WA community to the The Revive WA initiative has been outstanding.
The Communications Council presents ‘Winning or Losing in a Recession’ Free webinar with Rob Brittain and Peter Field – Tomorrow, June 18
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The Communications Council, in partnership with The Commercial Communications Council New Zealand and LinkedIn, proudly
Best Ad of the Day: Diesel ‘Francesca’ by Publicis Italy
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Bernardo Romero, Chief Creative Officer, The Bloc, NYC
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
41st AWARD Awards: Special Group wins Grand Award for ‘Australian Open Ambush’; BMF scores APG Grand Award for ‘Come Down For Air’; Revolver/Will O’Rourke named Production Company OTY; DDB Group NZ named Agency OTY
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The winners of the 41st annual AWARD Awards were announced this evening via a live-streamed virtual show that...
Chicken Treat &Partners new Smacka Range TVC is a roundhouse to the eyeballs
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Chicken Treat has launched its new Tempta Smacka Range with a campaign via &Partners.
Break out the drinks + tune into the 2020 AWARD Awards virtual show TODAY Friday 12 June at 1pm Perth time
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It’s almost time to join the excitement of the 2020 AWARD Awards show, coming to you via live stream for the first...
Cannes Lions: A-list talent, business leaders and creative legends unite to produce LIONS Live
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Cannes Lions has announced details of the talent forming the agenda for LIONS Live, the new digital experience taking...
Best Ad of the Day: ‘Being Black is Not a Crime’ by Goodby Silverstein & Partners San Francisco
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Tiffany Rolfe, EVP Chief Creative Officer US, R/GA
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
AWARD School lessons go legendary; creative leaders to ‘drop in’ on the online tutor session
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More than 30 creative leaders from Australia and around the world will sit down – virtually – with all 2020 AWARD...
Best Ad of the Day: Extinction Rebellion ‘The Gigantic Change’ by Passion Pictures
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Showcasing the best ads that have caught our attention over the past week.
The Communications Council presents ‘Winning or Losing in a Recession’ Free webinar with Rob Brittain and Peter Field – Thursday June 18
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The Communications Council, in partnership with The Commercial Communications Council New Zealand and LinkedIn, proudly
2020 AWARD Awards to be announced via virtual show live streamed on Friday, 12 June at 3pm AEST
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The 2020 AWARD Awards will be announced in just a week’s time on Friday 12 June at 3.00pm AEST.
Best Ad of the Day: The Lincoln Project ‘War Zone’
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Marcelle du Plessis, Creative Director, TBWASouth Africa
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Marcus Tesoriero bids a fond farewell to Perth and reflects on his adventure in the west
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Campaign Brief WA caught up with Marcus Tesoriero and asked how he reflected on his time in the west.
WA’s OKeeffe Media joins with four leading representation companies to form MediaLogic
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Five media representation companies across Australia – including Okeeffe Media in WA - have joined forces with their...
The West Australian grows readership in latest emma survey and reaches 84% of WA
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The latest emmaCMV readership survey reveals The West Australian (M-F) has grown metropolitan readership by 4.5...
Davey: Do we really want to get back to normal?
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Andy Davey, Strategy Director at experiential agency Gettin Hectic, says the changes imposed by Covid-19 have given...
Tourism WA urges locals to ‘wander out yonder’ in new intrastate campaign via The Monkeys
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Swimming with whale sharks, stargazing with the world’s first astronomers or discovering hidden waterfalls and...
TOP CREATIVES AND CREW COME TOGETHER TO LAUNCH ‘REVIVE WA’ ON WA DAY WITH AN ALMIGHTY BANG
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Revive WA, a collective of over 40 of WA’s top creatives, film production crew, talent agencies and more have...
Best Ad of the Day: Nike ‘For Once, Don’t Do It’ by Wieden + Kennedy, Portland
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Showcasing the best ads that have caught our attention over the past week.
Damon Stapleton: Creativity. How to make scrambled eggs way better.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Marketforce, Flare create new ‘Re’ campaign for Destination Perth to drive local tourism
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Destination Perth, along with Marketforce and its award-winning content agency, Flare, has launched a new tourism...
Cannes Lions to release The Global Lions Creativity Report of the Decade
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Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate...
WARC Report: Brands cut $50 billion from global adspend in wake of COVID-19
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Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among...
Best Ad of the Day: ‘Call it Covid-19’ by Asiancy Portland
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Showcasing the best ads that have caught our attention over the past week.
303 MullenLowe integrates experience led transformation agency Profero into its business
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303 MullenLowe is integrating experience led transformation agency MullenLowe Profero into its business...
Seven West Media WA releases Flashpoint special for the WA communications industry
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Seven West Media WA (SWM WA) have released a special episode of its local current affairs program, Flashpoint, for the P
AFL season returns from June 11 with comprehensive coverage on Seven West Media WA
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The much-anticipated broadcast fixtures for round two of the 2020 Toyota AFL season have been released after the season
News Corp shake-up: Bulk of regional and community titles to move to purely digital publishing; several titles to cease publication
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The executive chairman of News Corp Australasia, Mr Michael Miller, has today announced significant changes to News...
Best Ad of the Day: New Zealand Police Covid-19 Campaign ‘Stay Home’ by Wrestler New Zealand
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Showcasing the best ads that have caught our attention over the past week.
Gold + special Category Innovation Award for Hungry Puffs at WARC Effective Innovation
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The accolades continue to pile up for The Brand Agency’s Hungry Puffs for Foodbank WA, with the campaign winning Gold in
Best Ad of the Day: Skoda SUV ‘Shot at Home’ by Optimist Germany
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Showcasing the best ads that have caught our attention over the past week.
‘SEEK WISDOM’ motto for a modern era: The University of Western Australia launches a new brand positioning campaign via The Brand Agency
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The University of Western Australia has launched a new brand positioning campaign inspired by its motto since 1911...
Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Reconciliation WA promotes Reconciliation Week with content campaign via Marketforce and Flare
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Marketforce and its content marketing agency Flare have produced a new campaign for Reconciliation WA in support of...
Western Power ‘Powering our Lives’ with new campaign via Wunderman Thompson
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Western Power has launched a new campaign targeted at building awareness of the vital role the grid plays in powering...
UnLtd announces two new Perth events: Backyard Trivia and Mentally Healthy webinar
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UnLtd, the industry’s social purpose organisation has announced two new virtual events for the Perth media, marketing...
BLOCK LAUNCHES ‘MIND THE GAP’ – A BRAND SCREENING SERVICE TO HELP CLIENTS ADAPT TO THE WORLD POST-COVID-19
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Block has launched a brand screening service to help marketers adapt their tone and messaging to the COVID-19 era and...
Best Ad of the Day: Nike ‘Never Too Far Down’ by Wieden + Kennedy Portland
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Showcasing the best ads that have caught our attention over the past week.
Perth Start-up Bud lands 2020 Webby honour
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Perth digital agency Bud has been named an ‘Honoree’ in this year’s Webby Awards.
Post COVID19: A Brand Blueprint for the Future
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Research consultancy Faster Horses partnered with 16 other research agencies around the globe to analyse reaction to...
Best Ad of the Day: Walmart ‘Hearts of Magic’ via FCB
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Showcasing the best ads that have caught our attention over the past week.
St John WA promotes online first aid skills in latest TV campaign via Meerkats
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Meerkats has launched an emotive new 15-second TVC campaign to encourage people to enrol in an online first-aid...
A decade of US$10,000 cash Grand Prix Winners from the Ad Stars Festival in Busan
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Ad Stars is a show that’s free to enter and supports creators with two $10,000 cash prizes every year.
Bestads Six of the Best Reviewed by Eugene Cheong, former regional CCO, Ogilvy Asia
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Best Ad of the Day: Playboy ‘Practice Safe Six’ via Preacher
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Showcasing the best ads that have caught our attention over the past week.
2020 Vision: how Australia’s top production companies are adapting to a new reality
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Conversing with agency partners on Zoom, live streaming shoots to clients, casting remotely and practicing social distan
Best Ad of the Day: Menulog ‘Did Somebody Say – Just Eat’ via McCann London
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Showcasing the best ads that have caught our attention over the past week.
Best Ad of the Day: Anti-Recidivism Coalition / Imagine Justice ‘#WeMatterToo’
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Showcasing the best ads that have caught our attention over the past week.
Final deadline TODAY [Friday 15th May] for entries to Campaign Brief’s The Work 2020: Free to enter
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Ant White: Why we need to stop mirroring and start inspiring again as an industry
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The ‘we can get through this’ brands are not the brands who are going to get us through Covid-19, says Ant White...
New campaign from The Perth Mint via The Brand Agency explains why gold is a trusted investment
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In a new campaign for The Perth Mint, entitled ‘Why Gold?’, The Brand Agency has sought to educate Australians about...
Vale Les Francis ~ The diminutive sound engineer was a giant of the ad industry in Adelaide
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The ad industry will be saddened to hear of the passing of highly regarded sound engineer, Les Francis, has passed away
Damon Stapleton: Do you believe in The Roaring Twenties brothers and sisters?
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
UnLtd launches Arts and Crafts appeal to help kids struggling with isolation in WA hospitals
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UnLtd, the industry’s social purpose organisation is calling on the advertising industry to purchase and donate...
IPG CEO Michael Roth to employees: “Our industry has the luxury of not having to return to the office immediately to be efficient and productive”
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Roth: “IPG and our people do not need to and will not rush back to our offices”.
“Eat more onions!” ~ reflecting on ads that ran during the Spanish Flu more than a century ago
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By Patrick Collister, non-executive creative director at Ad-Lib Digital; curator of The Caples Awards and editor of...
Best Ad of the Day: Heinz Ketchup ‘Puzzle’ by Rethink Canada
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Showcasing the best ads that have caught our attention over the past week.
Gaming for Good: UnLtd launches the industry’s first virtual gaming tournament ‘Big Game’
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UnLtd, the industry’s social purpose organisation, has launched a virtual gaming tournament for the industry titled...
Little Creatures launches ‘Little Home Brewers’ campaign via 72&Sunny Sydney and Akcelo
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Little Creatures is calling on home brewers around Australia to dust off their home brew kits for the chance to turn...
UnLtd Big Clash Perth raises $14,000 to help young people at risk via local charity Dismantle
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Big Clash Perth, an industry cricket event organised by UnLtd, has raised $14,000 with all profits going to support...
Best Ad of the Day: Mucinex ‘Be a Hero. Be Boring’ by McCann New York + McCann Health
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Showcasing the best ads that have caught our attention over the past week.
New campaign to position Kalgoorlie-Boulder and the Goldfields as an ancestry tourism Mecca launches via Wanderlust Communications
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Tourism in Kalgoorlie-Boulder and the Goldfields is set to receive a much-needed boost, once travel restrictions are...
Automotive group Autospark to jumpstart its digital marketing with Glide Agency
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WA automotive group Autospark has appointed digital ROI agency the Glide Agency, to take on all digital marketing...
Best Ad of the Day: Burger King ‘Unhappy Birthday’ by DAVID Madrid
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Andrea Siqueira, ECD, BETC/Havas, São Paulo
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Marketforce’s Adam Marshall and Paul Coghlan present tourism TVC on Flashpoint
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Marketforce Group CEO Adam Marshall joined the panel on last night’s episode of Flashpoint on 7, to discuss the...
Best Ad of the Day: Old Spice ‘An Unusually Serious Message From Us’ via Wieden + Kennedy Portland
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Showcasing the best ads that have caught our attention over the past week.
Australia’s leading premium content creation companies launch campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19
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Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to t
West Australian Ballet’s new production ‘GENESIS’ featured exclusively on thewest.com.au.
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West Australian Ballet has partnered with Seven West Media WA to bring the production of GENESIS to audiences on...
Narelda Jacobs celebrates twenty years on 10
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10’s Narelda Jacobs is celebrating twenty years with the network this month.
The Brand Agency’s Marcus Tesoriero joins BWM Denstu Sydney as Executive Creative Director
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CB Exclusive - Marcus Tesoriero, one of the most respected and awarded ECDs in Australia is set to join BWM Dentsu.
Best Ad of the Day: International Tiger Project ‘The Empathy Experiment’ via Leo Burnett Sydney
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Showcasing the best ads that have caught our attention over the past week.
Gatecrasher’s Scott Pelham and Melanie Goh Finalists for the 2020 Snapchat Young Lions Australia competition
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Cannes Lions has today announced the shortlist of finalists for the 2020 Snapchat Young Lions competition.
Best Ad of the Day: Support The Doctors ‘Real-life Heroes’ by McCann Belgrade
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Gabriela Lungu, Global Creative Director, Geometry, UK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
BAUER MEDIA AUSTRALIA TO SUSPEND TITLES DUE TO THE IMPACT OF COVID-19; 70 Bauer staff will be made redundant, similar number stood down
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Bauer Media today announced that, due to the impact of COVID-19 in Australia, and the correlated decrease in advertising
Mentally Healthy COVID-19 survey launches to measure changes in industry’s mental health
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Never Not Creative, UnLtd and Everymind have launched a follow-up survey to the Mentally Healthy 2020 study to...
Best Ad of the Day: Department of Justice and Equality ‘Still Here’ via TBWA Dublin
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Showcasing the best ads that have caught our attention over the past week.
Marcus Tesoriero to depart The Brand Agency; Dean Hunt and Dan Agostino to lead creative team
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The Brand Agency has announced that ECD Marcus Tesoriero is leaving the agency.
FINAL CALL FOR THE 2020/21 CAMPAIGN BRIEF WA DIRECTORY – New entries closing this week.
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New entries for the 34th annual edition of the Campaign Brief WA Directory are closing this week.
AWARD Awards rescheduled dates confirmed: Winners to be announced on Friday 12 June
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Australasian Writers and Art Directors (AWARD) has today confirmed new dates for judging and the announcement of the...
Final deadline extension for entries to Campaign Brief’s The Work 2020: Free to enter and the final deadline extended to Friday 15th May
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Best Ad of the Day: Fridays For Future ‘Our House is on Fire’ via FF LA
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Showcasing the best ads that have caught our attention over the past week.
Best Ad of the Day: ‘Meatballs at Home’ by IKEA UK
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Showcasing the best ads that have caught our attention over the past week.
WARC Media Strategy Report 2020 – Insights and trends from the WARC Media Awards
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WARC has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media...
Marketing in a Covid-19 world: Don’t go dark!
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Faster Horses Managing Director Veronica Mayne says while the immediate reaction to a challenging situation is...
Bestads Six of the Best Reviewed by Toby Talbot, Chief Creative Officer, C14torce, Barcelona
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
MS Limited and The Brand Agency ruffle feathers in Victoria with third MS Dream Home Lottery
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MS Limited and The Brand Agency launched their third MS Dream Home Lottery in Victoria last week, in partnership with...
NINE PERTH INVITES THE COMMUNITY TO #SHAREYOURSUPPORT DURING COVID-19
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Nine Perth has announced its #ShareYourSupport campaign – encouraging West Australians to send in personalised video...
Lush – The Content Agency set to host a live, virtual event for Legacy WA this Anzac Day
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The team at Lush – The Content Agency is set to host an online Anzac Day commemoration for Legacy WA.
Entries for 2020 Australian Effie Awards set to close on Thurs, June 11; New categories added
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The prestigious Australian Effie Awards return to Sydney in late October for the twelfth consecutive year...
Emma Yole: Covid-19 – Time to Be a Superhero
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Emma Yole entered the industry this year, but with her grad scheme on hold she, like thousands of others, is facing...
UnLtd appoints Perth board; launches new ‘Good Deeds’ virtual volunteering program
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UnLtd, the industry’s social purpose organisation, has launched a virtual volunteering program to help charities with...
Best Ad of the Day: Excelsior ‘#EverUpward’ by Elle Ginter + Stephania Dulowski
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Showcasing the best ads that have caught our attention over the past week.
PADC launches COVID-19 Industry Survey
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The Perth Advertising and Design Club has launched a COVID-19 survey to ‘take the temperature’ of the local industry...
Best Ad of the Day: ScrubHub ‘Parody Pornsite’ by Ani Acopian and Suzy Shinn
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Showcasing the best ads that have caught our attention over the past week.
WA BILLBOARDS: We Have Social Distancing Nailed
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WA Billboards are implementing some changes to assist local agencies and clients as they adjust to dealing with the...
Follow the Rising Sun to commemorate Anzac Day: creatives in OZ/NZ invited to join the project and share the event in their neighbourhoods
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A group of creatives have developed a concept for ANZAC Day, April 25, to create content live across Australia and...
HOW SANDBOX IS NAVIGATING THE CHALLENGE OF PRODUCTION IN THE COVID-19 ERA
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Senior producer Jenny Crabb explains how Sandbox has adapted its methods and technology to continue production...
MIX 94.5 shrugs off S1 and bounces back to #1 in Perth Radio Survey 2/2020
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Mix 94.5 has bounced back emphatically from a disappointing Survey 1 and gone back to #1 in GfK Radio Survey 2, 2020.
Best Ad of the Day: ‘Hey. We’re a Brand’ by Ivan Whitted + Samantha Geloso
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Showcasing the best ads that have caught our attention over the past week.
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