Gold + special Category Innovation Award for Hungry Puffs at WARC Effective Innovation
May 28 2020, 9:30 am | | No Comments
The accolades continue to pile up for The Brand Agency’s Hungry Puffs for Foodbank WA, with the campaign winning Gold …
Marketforce, Flare create new ‘Re’ campaign for Destination Perth to drive local tourism
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Destination Perth, along with Marketforce and its award-winning content agency, Flare, has launched a new tourism...
Cannes Lions to release The Global Lions Creativity Report of the Decade
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Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate...
WARC Report: Brands cut $50 billion from global adspend in wake of COVID-19
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Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among...
303 MullenLowe integrates experience led transformation agency Profero into its business
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303 MullenLowe is integrating experience led transformation agency MullenLowe Profero into its business...
Seven West Media WA releases Flashpoint special for the WA communications industry
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Seven West Media WA (SWM WA) have released a special episode of its local current affairs program, Flashpoint, for the P
AFL season returns from June 11 with comprehensive coverage on Seven West Media WA
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The much-anticipated broadcast fixtures for round two of the 2020 Toyota AFL season have been released after the season
News Corp shake-up: Bulk of regional and community titles to move to purely digital publishing; several titles to cease publication
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The executive chairman of News Corp Australasia, Mr Michael Miller, has today announced significant changes to News...
Best Ad of the Day: New Zealand Police Covid-19 Campaign ‘Stay Home’ by Wrestler New Zealand
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Showcasing the best ads that have caught our attention over the past week.
Gold + special Category Innovation Award for Hungry Puffs at WARC Effective Innovation
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The accolades continue to pile up for The Brand Agency’s Hungry Puffs for Foodbank WA, with the campaign winning Gold in
Best Ad of the Day: Skoda SUV ‘Shot at Home’ by Optimist Germany
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Showcasing the best ads that have caught our attention over the past week.
‘SEEK WISDOM’ motto for a modern era: The University of Western Australia launches a new brand positioning campaign via The Brand Agency
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The University of Western Australia has launched a new brand positioning campaign inspired by its motto since 1911...
Bestads Six of the Best Reviewed by Justine Armour, Chief Creative Officer, Grey New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Reconciliation WA promotes Reconciliation Week with content campaign via Marketforce and Flare
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Marketforce and its content marketing agency Flare have produced a new campaign for Reconciliation WA in support of...
Western Power ‘Powering our Lives’ with new campaign via Wunderman Thompson
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Western Power has launched a new campaign targeted at building awareness of the vital role the grid plays in powering...
UnLtd announces two new Perth events: Backyard Trivia and Mentally Healthy webinar
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UnLtd, the industry’s social purpose organisation has announced two new virtual events for the Perth media, marketing...
BLOCK LAUNCHES ‘MIND THE GAP’ – A BRAND SCREENING SERVICE TO HELP CLIENTS ADAPT TO THE WORLD POST-COVID-19
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Block has launched a brand screening service to help marketers adapt their tone and messaging to the COVID-19 era and...
Best Ad of the Day: Nike ‘Never Too Far Down’ by Wieden + Kennedy Portland
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Showcasing the best ads that have caught our attention over the past week.
Perth Start-up Bud lands 2020 Webby honour
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Perth digital agency Bud has been named an ‘Honoree’ in this year’s Webby Awards.
Post COVID19: A Brand Blueprint for the Future
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Research consultancy Faster Horses partnered with 16 other research agencies around the globe to analyse reaction to...
Best Ad of the Day: Walmart ‘Hearts of Magic’ via FCB
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Showcasing the best ads that have caught our attention over the past week.
St John WA promotes online first aid skills in latest TV campaign via Meerkats
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Meerkats has launched an emotive new 15-second TVC campaign to encourage people to enrol in an online first-aid...
A decade of US$10,000 cash Grand Prix Winners from the Ad Stars Festival in Busan
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Ad Stars is a show that’s free to enter and supports creators with two $10,000 cash prizes every year.
Bestads Six of the Best Reviewed by Eugene Cheong, former regional CCO, Ogilvy Asia
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Best Ad of the Day: Playboy ‘Practice Safe Six’ via Preacher
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Showcasing the best ads that have caught our attention over the past week.
2020 Vision: how Australia’s top production companies are adapting to a new reality
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Conversing with agency partners on Zoom, live streaming shoots to clients, casting remotely and practicing social distan
Best Ad of the Day: Menulog ‘Did Somebody Say – Just Eat’ via McCann London
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Showcasing the best ads that have caught our attention over the past week.
Best Ad of the Day: Anti-Recidivism Coalition / Imagine Justice ‘#WeMatterToo’
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Showcasing the best ads that have caught our attention over the past week.
Final deadline TODAY [Friday 15th May] for entries to Campaign Brief’s The Work 2020: Free to enter
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Bestads Six of the Best Reviewed by Matt Cramp, SVP Group CD, Leo Burnett, North America
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Ant White: Why we need to stop mirroring and start inspiring again as an industry
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The ‘we can get through this’ brands are not the brands who are going to get us through Covid-19, says Ant White...
New campaign from The Perth Mint via The Brand Agency explains why gold is a trusted investment
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In a new campaign for The Perth Mint, entitled ‘Why Gold?’, The Brand Agency has sought to educate Australians about...
Vale Les Francis ~ The diminutive sound engineer was a giant of the ad industry in Adelaide
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The ad industry will be saddened to hear of the passing of highly regarded sound engineer, Les Francis, has passed away
Damon Stapleton: Do you believe in The Roaring Twenties brothers and sisters?
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
UnLtd launches Arts and Crafts appeal to help kids struggling with isolation in WA hospitals
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UnLtd, the industry’s social purpose organisation is calling on the advertising industry to purchase and donate...
IPG CEO Michael Roth to employees: “Our industry has the luxury of not having to return to the office immediately to be efficient and productive”
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Roth: “IPG and our people do not need to and will not rush back to our offices”.
“Eat more onions!” ~ reflecting on ads that ran during the Spanish Flu more than a century ago
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By Patrick Collister, non-executive creative director at Ad-Lib Digital; curator of The Caples Awards and editor of...
Best Ad of the Day: Heinz Ketchup ‘Puzzle’ by Rethink Canada
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Showcasing the best ads that have caught our attention over the past week.
Gaming for Good: UnLtd launches the industry’s first virtual gaming tournament ‘Big Game’
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UnLtd, the industry’s social purpose organisation, has launched a virtual gaming tournament for the industry titled...
Little Creatures launches ‘Little Home Brewers’ campaign via 72&Sunny Sydney and Akcelo
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Little Creatures is calling on home brewers around Australia to dust off their home brew kits for the chance to turn...
UnLtd Big Clash Perth raises $14,000 to help young people at risk via local charity Dismantle
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Big Clash Perth, an industry cricket event organised by UnLtd, has raised $14,000 with all profits going to support...
Best Ad of the Day: Mucinex ‘Be a Hero. Be Boring’ by McCann New York + McCann Health
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Showcasing the best ads that have caught our attention over the past week.
New campaign to position Kalgoorlie-Boulder and the Goldfields as an ancestry tourism Mecca launches via Wanderlust Communications
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Tourism in Kalgoorlie-Boulder and the Goldfields is set to receive a much-needed boost, once travel restrictions are...
Automotive group Autospark to jumpstart its digital marketing with Glide Agency
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WA automotive group Autospark has appointed digital ROI agency the Glide Agency, to take on all digital marketing...
Best Ad of the Day: Burger King ‘Unhappy Birthday’ by DAVID Madrid
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Andrea Siqueira, ECD, BETC/Havas, São Paulo
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Marketforce’s Adam Marshall and Paul Coghlan present tourism TVC on Flashpoint
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Marketforce Group CEO Adam Marshall joined the panel on last night’s episode of Flashpoint on 7, to discuss the...
Best Ad of the Day: Old Spice ‘An Unusually Serious Message From Us’ via Wieden + Kennedy Portland
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Showcasing the best ads that have caught our attention over the past week.
Australia’s leading premium content creation companies launch campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19
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Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to t
West Australian Ballet’s new production ‘GENESIS’ featured exclusively on thewest.com.au.
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West Australian Ballet has partnered with Seven West Media WA to bring the production of GENESIS to audiences on...
Narelda Jacobs celebrates twenty years on 10
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10’s Narelda Jacobs is celebrating twenty years with the network this month.
The Brand Agency’s Marcus Tesoriero joins BWM Denstu Sydney as Executive Creative Director
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CB Exclusive - Marcus Tesoriero, one of the most respected and awarded ECDs in Australia is set to join BWM Dentsu.
Best Ad of the Day: International Tiger Project ‘The Empathy Experiment’ via Leo Burnett Sydney
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Showcasing the best ads that have caught our attention over the past week.
Gatecrasher’s Scott Pelham and Melanie Goh Finalists for the 2020 Snapchat Young Lions Australia competition
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Cannes Lions has today announced the shortlist of finalists for the 2020 Snapchat Young Lions competition.
Best Ad of the Day: Support The Doctors ‘Real-life Heroes’ by McCann Belgrade
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Gabriela Lungu, Global Creative Director, Geometry, UK
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
BAUER MEDIA AUSTRALIA TO SUSPEND TITLES DUE TO THE IMPACT OF COVID-19; 70 Bauer staff will be made redundant, similar number stood down
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Bauer Media today announced that, due to the impact of COVID-19 in Australia, and the correlated decrease in advertising
Mentally Healthy COVID-19 survey launches to measure changes in industry’s mental health
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Never Not Creative, UnLtd and Everymind have launched a follow-up survey to the Mentally Healthy 2020 study to...
Best Ad of the Day: Department of Justice and Equality ‘Still Here’ via TBWA Dublin
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Showcasing the best ads that have caught our attention over the past week.
Marcus Tesoriero to depart The Brand Agency; Dean Hunt and Dan Agostino to lead creative team
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The Brand Agency has announced that ECD Marcus Tesoriero is leaving the agency.
FINAL CALL FOR THE 2020/21 CAMPAIGN BRIEF WA DIRECTORY – New entries closing this week.
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New entries for the 34th annual edition of the Campaign Brief WA Directory are closing this week.
AWARD Awards rescheduled dates confirmed: Winners to be announced on Friday 12 June
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Australasian Writers and Art Directors (AWARD) has today confirmed new dates for judging and the announcement of the...
Final deadline extension for entries to Campaign Brief’s The Work 2020: Free to enter and the final deadline extended to Friday 15th May
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
Best Ad of the Day: Fridays For Future ‘Our House is on Fire’ via FF LA
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Showcasing the best ads that have caught our attention over the past week.
Best Ad of the Day: ‘Meatballs at Home’ by IKEA UK
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Showcasing the best ads that have caught our attention over the past week.
WARC Media Strategy Report 2020 – Insights and trends from the WARC Media Awards
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WARC has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media...
Marketing in a Covid-19 world: Don’t go dark!
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Faster Horses Managing Director Veronica Mayne says while the immediate reaction to a challenging situation is...
Bestads Six of the Best Reviewed by Toby Talbot, Chief Creative Officer, C14torce, Barcelona
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
MS Limited and The Brand Agency ruffle feathers in Victoria with third MS Dream Home Lottery
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MS Limited and The Brand Agency launched their third MS Dream Home Lottery in Victoria last week, in partnership with...
NINE PERTH INVITES THE COMMUNITY TO #SHAREYOURSUPPORT DURING COVID-19
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Nine Perth has announced its #ShareYourSupport campaign – encouraging West Australians to send in personalised video...
Lush – The Content Agency set to host a live, virtual event for Legacy WA this Anzac Day
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The team at Lush – The Content Agency is set to host an online Anzac Day commemoration for Legacy WA.
Entries for 2020 Australian Effie Awards set to close on Thurs, June 11; New categories added
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The prestigious Australian Effie Awards return to Sydney in late October for the twelfth consecutive year...
Emma Yole: Covid-19 – Time to Be a Superhero
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Emma Yole entered the industry this year, but with her grad scheme on hold she, like thousands of others, is facing...
UnLtd appoints Perth board; launches new ‘Good Deeds’ virtual volunteering program
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UnLtd, the industry’s social purpose organisation, has launched a virtual volunteering program to help charities with...
Best Ad of the Day: Excelsior ‘#EverUpward’ by Elle Ginter + Stephania Dulowski
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Showcasing the best ads that have caught our attention over the past week.
PADC launches COVID-19 Industry Survey
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The Perth Advertising and Design Club has launched a COVID-19 survey to ‘take the temperature’ of the local industry...
Best Ad of the Day: ScrubHub ‘Parody Pornsite’ by Ani Acopian and Suzy Shinn
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Showcasing the best ads that have caught our attention over the past week.
WA BILLBOARDS: We Have Social Distancing Nailed
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WA Billboards are implementing some changes to assist local agencies and clients as they adjust to dealing with the...
Follow the Rising Sun to commemorate Anzac Day: creatives in OZ/NZ invited to join the project and share the event in their neighbourhoods
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A group of creatives have developed a concept for ANZAC Day, April 25, to create content live across Australia and...
HOW SANDBOX IS NAVIGATING THE CHALLENGE OF PRODUCTION IN THE COVID-19 ERA
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Senior producer Jenny Crabb explains how Sandbox has adapted its methods and technology to continue production...
MIX 94.5 shrugs off S1 and bounces back to #1 in Perth Radio Survey 2/2020
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Mix 94.5 has bounced back emphatically from a disappointing Survey 1 and gone back to #1 in GfK Radio Survey 2, 2020.
Best Ad of the Day: ‘Hey. We’re a Brand’ by Ivan Whitted + Samantha Geloso
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Mohamed Bareche, Creative Director, Publicis Middle East
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Meerkats creative Josh Edge: WFH? WTF?
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In this second instalment in The Communication Council's series on how to cope with working from home in a world...
Call for entries to Campaign Brief’s The Work 2020: Free to enter – Deadline Extended to Thursday 30th April
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Now in its 18th year, The Work features the very best advertising of the year from Asia, Australia and New Zealand.
North Metropolitan TAFE student Mitchell Do wins inaugural Kindling creative prize by Bonfire
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Digital performance agency, Bonfire, has announced North Metropolitan TAFE student Mitchell Do as the inaugural winner..
MRS MAC’S SHOWCASES COMMITMENT TO FRESH INGREDIENTS AND LOCAL PRODUCERS VIA FIREFLY360
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Mrs Mac’s and digital and creative agency Firefly360 have formed a campaign to shine a light on their local producers...
Community News integrates with WA’s largest news site and print masthead
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Leading WA local news brand, Community News, has successfully integrated into the Seven West Media WA portfolio.
Best Ad of the Day: Jeep ‘Same Day’ via Highdive Chicago
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Showcasing the best ads that have caught our attention over the past week.
IPA Commercial Certificate Course – Free for April
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The IPA's Commercial Certificate is available online FREE during April.
Best Ad of the Day: The Ohio Department of Health ‘Flatten The Curve’ by Real Art, Deyton
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Showcasing the best ads that have caught our attention over the past week.
Best Ad of the Day: IKEA ‘Stay Home Catalog Family Boredom Solution’ via McCann, Tel Aviv
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Showcasing the best ads that have caught our attention over the past week.
Hungry Puffs one of 20 campaigns shortlisted in 2020 WARC Awards for Effective Innovation
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The Effective Innovation shortlist has been released for the WARC Awards, a global search for next-generation marketing
Schneider gives Lateral colleagues a WFH laugh
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Lateral Aspect designer Marcie Schneider has become the ‘remotely mad designer’ in these days of WFH.
Williams wins Best ‘Dressed’ at Baller Monday
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Meerkats' Luke Williams has been chosen as the winner of the 2020 Baller Monday Best Dressed competition.
Best Ad of the Day: Naked Heart Foundation ‘#BornInclusive’ via Marvelous, Russia
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Showcasing the best ads that have caught our attention over the past week.
The Work 2020 Contenders: The Brand Agency
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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work...
2020 CAMPAIGN BRIEF WA AWARDS: THE BRAND AGENCY MAKES IT FOUR IN A ROW AS AGENCY OF THE YEAR; FOODBANK WA NAMED ADVERTISER OF THE YEAR; BRAND AGENCY MD NICK BAYES AD PERSON OF THE YEAR
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The Brand Agency has won its tenth Agency of the Year at the 2020 Campaign Brief WA Awards.
Working from home? Need a commercial break with great commercials (and great work in all media)? Treat yourself to a tax deductible BestadsPRO membership for only $30 per year to get full access to Bestads
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BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
Best Ad of the Day: Outsmart ‘Grateful Britain’ by Mother London
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Showcasing the best ads that have caught our attention over the past week.
Bestads Six of the Best Reviewed by Peter Defries and Alan Wilson, creative directors, Publicis NYC
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
2020 Campaign Brief WA Awards: Supernova of the Year and Challenger or Specialist Agency of the Year
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The Supernova of the Year and Challenger or Specialist Agency of the Year.
Firefly360 launches digital marketing relief packages for businesses affected by Covid-19
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Creative and Digital Agency Firefly360 has announced a radical relief package designed to assist small and large...
Department of Health says Together, we will get through this WA via 303 MullenLowe Perth
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303 MullenLowe launched a 2-minute COVID-19 PSA roadblock last Sunday night for the WA Department of Health led by...
Best Ad of the Day: Burger King ‘For Rent’ by David, Sao Paulo
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Showcasing the best ads that have caught our attention over the past week.
Damon Stapleton: Creativity. The answer to every question on TV.
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
HBF reassures WA that “everything’s gonna be alright” in new spot via Cummins&Partners
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HBF, WA’s largest not-for-profit health fund, has supported Western Australians through the good times and bad for 79...
2020 Campaign Brief WA Awards announcements to be live streamed tomorrow
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The 2020 Campaign Brief WA Awards will be announced tomorrow (Monday April 6) ‘live’ on the Oasis Ball Facebook page.
Tomorrow, Don’t Rock Up, Frock Up.
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Bring out your ball gown, dust off your penguin suit (the top half, at least), or start sticky-taping your Alfoil toget
200+ Global Creatives answer United Nations Call with launch of Global Creative Review Platform
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Agencies including FCB, Happiness,R/GA launched platform for creative brands to see how ideas will resonate globally
Cannes Lions Canned: The Festival and Awards will not take place in 2020; all entries received for 2020 awards will be judged next year
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The next Festival will run June 21-25, 2021.
2020 Campaign Brief WA Awards: And Finally, Finalists for Agency of the Year
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2020 Finalists for Agency of the Year.
Best Ad of the Day: #StayHome via Zulu Alpha Kilo Toronto
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Showcasing the best ads that have caught our attention over the past week.
IAB Australia urges advertisers to stop blocking advertising on essential news sites
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Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms...
This Monday, Don’t Rock Up, Frock Up.
2 Comments
Bring out your ball gown, dust off your penguin suit (the top half, at least), or start sticky-taping your Alfoil toget
RAC turns car park lines into Key Lines with behaviour change campaign to stop WA kids being locked in cars via Wunderman Thompson, Perth
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RAC and Wunderman Thompson Perth have designed a simple yet powerful behavioural nudge to help reduce the more than...
2020 Campaign Brief WA Awards: Finalists for Advertiser of the Year and Ad Person of the Year
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2020 Finalists for the Advertiser of the Year and Ad Person of the Year.
Best Ad of the Day: Facebook ‘Never Lost’ via Droga5 New York
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Showcasing the best ads that have caught our attention over the past week.
Effie Awards 2020 rescheduled due to COVID-19 crisis ~ entry deadline extended to Thurs, 11 June
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The Communications Council today announced that the Effie Awards 2020 have been rescheduled to take account of the...
Covid-19: The United Nations issues global call to creatives for the first time ever; shortlisted work will reach everyone, everywhere
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In an unprecedented move, the United Nations has issued a global call to creatives to help communicate essential...
Best Ad of the Day: Furphy Refreshing Ale ‘The Unbelievable Kick’ via Thinkerbell
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Showcasing the best ads that have caught our attention over the past week.
2020 Campaign Brief WA Awards: Finalists for Supernova of the Year and Challenger or Specialist Agency of the Year
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Finalists for the Supernova of the Year and Challenger or Specialist Agency of the Year.
Coronavirus crisis: WPP worldwide cuts awards, travel, hotels, freezes hiring, reduces top salaries, reviews freelance expenditure
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WPP has commenced a review of costs to protect profitability, where possible, from a decline in revenue.
Best Ad of the Day: Skinny ‘Friend-vertising’ via Colenso BBDO New Zealand
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Showcasing the best ads that have caught our attention over the past week.
2020 Campaign Brief WA Awards: Finalists for The Helen Filov Media Agency of the Year and Media Organisation of the Year
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Finalists for the Helen Filov Media Agency of the Year and Media Organisation of the Year.
Match & Wood makes AFR Fast Starters List
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Perth and Melbourne-based media agency Match & Wood has made the prestigious Australian Financial Review Fast Starters..
Google and Facebook Announce COVID-19 Relief Programs for Advertisers
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Bonfire CMO René LeMerle says it’s been a while coming, but Google's and Facebook’s advertising advertising businesses
‘Asking For A Friend’ initiative launches to help the industry ask the unaskable ~ Thurs, April 2
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Mentally Healthy, Never Not Creative and YoungBloods Australia have teamed up to help people in the creative, media...
Bestads Six of the Best Reviewed by Neil Dawson, founder, Neil A Dawson & Company, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
BLOCK HELPS OTHERSIDE BREWING CO. DEVELOP THEIR PLAN: C for dealing with Covid-19
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Block is working with Otherside Brewing Co. to deliver a new craft beer, ‘PLAN:C’ SIMPLE ALE, which launches on April 8.
Best Ad of the Day: Guinness ‘Stay at Home’ by Luke O’Reilly
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Showcasing the best ads that has caught our attention over the past week.
2020 Campaign Brief WA Awards: Best Of Year Creative Finalists, Part 1
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Here are the 2020 Campaign Brief WA Awards 'Best of Year' Finalists in Press, Radio, Out of Home and Television.
2020 Campaign Brief WA Awards: Best Of Year Creative Finalists, Part 2
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Best of Year Finalists for Experiential & Activation; Use of Data; FTG; Online Video; Digital Media Campaign; and...
Gettin Hectic: The case for optimism in 3 steps
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Experiential agency Gettin Hectic consider the impact of Coronavirus from the perspective of human interaction...
Rene LeMerle creates Perth Is Open Facebook group for small businesses still operating
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Bonfire Chief Marketing Officer, Rene LeMerle, has started a Facebook group to promote small businesses still open...
The 2020 Campaign Brief WA Awards: Finalists Announced next week; Winners Monday, April 6
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Against the backdrop of what’s going on in the world, advertising awards seem entirely inconsequential but hopefully...
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