Metrix Consulting secures Federal Government funding to look at tourism knowledge bank
October 14 2019, 4:56 am | | No Comments
An Australian tourism ‘knowledge bank‘ could well be providing answers to the tourism industry’s burning questions…
Meerkats scores four finalists in LIA’s Podcast shortlist; The Studio at SCA Perth scores one
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The finalists for the LIA Podcast shortlist have been announced and Australia has scored an impressive 11...
303 MullenLowe Perth launches GP Urgent Care campaign for the WA Department of Health
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The WA Government has launched a new pilot program, the GP Urgent Care Network, through an integrated campaign with...
Damon Stapleton: Advertising. So, what happens to once upon a time?
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Metrix Consulting secures Federal Government funding to look at tourism knowledge bank
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Metrix Consulting has secured Federal Government funding to look at new data sources for tourism decision-making.
Anna Paine’s Creative LIAisons Diary Wrap-Up
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Anna Paine, art director at DDB Sydney represented Australia at the 2019 LIA Creative LIAisons program in Las Vegas...
Metro Perth gets its first blue tree thanks to Marketforce and The Blue Tree Project
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Yesterday, Perth creative advertising agency Marketforce Group downed tools, walked out of the office, grabbed tins...
AWARD Awards revamps to festival; updates categories in announcing the Call for Entries
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The Australasian Writers and Art Directors Association (AWARD) Awards today announced a major revamp as entries...
MARKETING SPECIALIST AND MEDIA COMMENTATOR MARK RITSON DELIVERS HIS LATEST MARKETING INSIGHTS TO PERTH ADVERTISING INDUSTRY
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Seven West Media with Marketforce / OMD recently hosted a breakfast with renowned marketing specialist Mark Ritson.
The Brand Agency Perth picks up two finalists for Foodbank WA’s ‘Hungry Puffs’ at LIA 2019
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The Brand Agency Perth has just secured two finalists at LIA in Las Vegas.
Matt Bladin’s Creative LIAisons Diary Wrap-Up
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CHE Proximity Melbourne Art Director Matt Bladin is representing Australia at the 2019 LIA Creative LIAisons program...
Destination Perth engages Bonfire to lead its digital marketing revival
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Destination Perth has appointed Bonfire as their organic search marketing partner.
Tickets now on sale for The Skulls 2019, hosted by Claire Hooper – Friday November 8
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Tickets are now on sale for The Skulls - WA's celebration of creativity in commercial communications.
After 16 years in business Cooch Creative grows deeper
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The agency believes that sometimes it’s better to shrink in order to grow.
Bestads Six of the Best Reviewed by Rodolfo Fernandes, Associate CD, FCB Chicago
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
The One Club announces jury chairs for ADC 99th Annual Awards; call for entries now open
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A group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the global ADC 99th...
Dale Alcock invites Perth homebuyers to “feel the difference” in new campaign via ANT Marketing
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The Dale Alcock brand is inviting Perth homebuyers to ‘feel the difference’ in a new TV commercial that encompasses...
Ralph van Dijk’s LIA Diary from Las Vegas #1
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The key take out was to embrace your next audio brief and invest in the casting, production and direction.
Wilf Sweetland’s LIA Diary from Las Vegas #1
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Our Jury commenced today working our way through 19 hours of entries to get to a shortlist.
Block leads the way for WA at 2019 AGDA Awards
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Block has led the way for WA at the 2019 Australian Graphic Design Association (AGDA) Awards with ten finalists.
Four Silvers, three Bronzes at Spikes Asia for The Brand Agency’s Hungry Puffs
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The Brand Agency’s Hungry Puffs campaign for Foodbank WA has won four Silvers and three Bronzes at Spikes Asia.
Juicebox’s Joel Pember at Advertising Week NYC: Are the walls coming down?
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Juicebox Brand Strategist Joel Pember was in New York recently for this year's Advertising Week conference.
THREE CAMPAIGNS YOU HAVEN’T SEEN BUT SHOULD: Matt Wilson’s 2019 SPIKES ASIA WRAP
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The Brand Agency's Matt Wilson warps up his highlights from Spikes Asia 2019.
Bestads Six of the Best Reviewed by Kim Ragan, Creative Director, Colenso BBDO, Auckland
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
NYF’s Advertising Awards now open for entries; Midas Awards joins New York Festivals
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New York Festivals International Advertising Awards is now open for entries for the 2020 competition.
Kick-start your filmmaking career: Submit your script to AdFest’s Fabulous Five 2020 Program
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If you’re a young or emerging director looking to advance your filmmaking career by showcasing your work to the...
The West Australian’s series KILL OR BE KILLED? results in justice for domestic violence victim
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The West Australian has once again demonstrated the genuine power of quality investigative journalism with yesterday’s a
Spikes Asia releases final round of shortlists
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The final shortlists are: Creative Effectiveness, Film Craft, Glass: The Award for Change, Healthcare, Integrated and...
The Ramblings of a Ginger Abroad – The Brand Agency Perth’s Matt Wilson at Spikes Asia 2019
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Matt Wilson, Senior Copywriter at the Brand Agency Perth shares his thoughts after Day 2 of the Spikes Asia 2019.
Simonds Homes ‘Breaker Boyz’ campaign by AT Creative a finalist at the national AREA Awards
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The Breaker Boyz campaign for Simonds Homes created by AT Creative is a finalist at the Annual REA Excellence Awards.
Community News wins Best Advertising Print Execution for Lotterywest at News Media Awards
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Community News has been recognised for its excellence in publishing at the News Media Awards in Sydney last night.
Spikes Asia releases first round of shortlists; Eight for ‘Hungry Puffs’ by The Brand Agency
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Spikes Asia has announced the first round of shortlists.
KPMG Customer Experience Report: Australian brands face customer experience challenge
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Australian brands are in tough competition when it comes to providing an outstanding customer experience, with...
Bestads Six of the Best Reviewed by Marcus Tesoriero, ECD, The Brand Agency, Perth
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Lush releases 2019 WA Video Insights Report
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Lush The Content Agency has released the results of its first survey of video insights from WA marketers.
Shopping in the City given a colourful treatment in latest campaign via The Brand Agency
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The latest campaign for the City of Perth by The Brand Agency - ‘Shop, Dine and Play in Full Colour’ - has rolled out ac
Communications Council launches new report into Australian advertising effectiveness
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The Communications Council has launched a ground-breaking new report into advertising effectiveness in Australia...
Australians have the least trust in advertising professionals – Ipsos study
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A new Ipsos poll has revealed that advertising executives are the least trusted profession in Australia and that...
MullenLowe Profero launches office in Perth ~ headed up by newly appointed GM Michael Corry
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Global experience-led transformation network MullenLowe Profero is partnering with 303 MullenLowe and Mediahub and...
Search specialists Bonfire named 2019 Campaign Brief WA Digital Agency of the Year
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Bonfire has won Campaign Brief WA’s 2019 Digital Agency of the Year award.
Bang Digital a Finalist in the Google Premier Partner Awards for second year running
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Local digital marketing agency Bang Digital is once again a finalist in the Google Premier Partner Awards.
NYF’s AME Awards open for entries; deadline to enter competition is Sunday, December 15, 2019
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New York Festivals 2020 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Vale Jamie Martinovich: media legend and one of the truly good guys of WA advertising
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Devastating news for the industry this morning that well-known and much-loved media figure Jamie Martinovich has died
Bestads Six of the Best Reviewed by Alessandro Padalino, Head of Art, Herezie Group, Paris
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
New York based Aussie Adam Ridgeway a finalist in The One Club’s Young Guns 17 Competition
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Adam Ridgeway, a New York-based designer and art director originally from Australia, has been named a finalist for...
Vale Ross Goodlet: An adman that rocked the Perth advertising industry in the 1980s
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His Mazzucchelli's Rocks campaign was the talk of the local ad industry because it set a huge production benchmark.
BONFIRE scratches its seven year itch with a new website, fresh tagline and a clearer focus
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Digital agency Bonfire, racked up 7 laps around the sun recently, and unveiled a new website to celebrate.
The One Show enlists a real Peruvian shaman to bless creative work in new 2020 call for entries campaign via Lanfranco & Cordova New York/Lima
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Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great...
Bestads Six of the Best Reviewed by Kirsten Rutherford, Global ECD, Team One, Los Angeles
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Auspire – Australia Day Council WA presents Up Close with Ita Buttrose – Thursday October 24
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Ita Buttrose, Chair of the Australian Broadcasting Corporation and one of the nation’s most celebrated...
Jesters pie receives Apostolic Blessing from Pope Francis in new campaign via Meerkats, Perth
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In an effort to prove that their new pie, Meatballius Maximus, is truly authentically Italian, Jesters and Meerkats...
Luke Driscoll takes out top spot for July – August in WA Billboards Top Media Buyer competition
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Longreach Media's Luke Driscoll has won the latest round of WA Billboards' Top Media Buyer competition.
OKeeffe Media represents innovative mobile out-of-home media company Ads on Wheels
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Media representation company OKeeffe Media has joined forces with mobile out of home media company Ads on Wheels (AOW).
Perth scrap recyclers CD Dodd recycles 90s metal musicians in new campaign via Rare
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Rare has launched a new campaign for scrap metal recycler CD Dodd, that recycled 90s metal musicians to create...
Matt Lawrence takes new Head of Technical Delivery role at Equilibrium
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Equilibrium has appointed Matt Lawrence to the newly created position of Head of Technical Delivery.
BMF takes out Effective Agency of the Year title at 2019 Effie Awards; The Brand Agency Perth wins two gold for Foodbank WA ‘Hungry Puffs’
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Great night for The Brand Agency at the Australian Effie Awards with 2 Golds...
Alinta Energy signs on as new naming rights partner of Channel Seven’s Christmas Pageant
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Seven West Media WA has announced Alinta Energy is the new naming rights partner of their annual Christmas Pageant.
New Mentally Healthy website and Industry Minimum Standards for Mental Health launches
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The Mentally Healthy Change Group, a collective of leaders in the creative, media and marketing industry, have...
Bestads Six of the Best Reviewed by Gabriel Araujo, Global CCO, Ogilvy Social.Lab, Belgium
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
WA Department of Education tackles school violence in new campaign via Gatecrasher
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Gatecrasher has produced a campaign to help reduce the incidence of fight videos being shared online by WA school studen
Seven West Media launches FLASHPOINT – A NEW PROGRAM ADDRESSING THE BIG ISSUES THAT AFFECT WEST AUSTRALIANS 9.30 pm tonight
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Seven West Media has announced Flashpoint, a new panel program bringing issues that affect West Australians to the fore.
Wunderman Thompson appoints Cameron Jones as Lead Designer and Head of Studio
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Cameron Jones has been appointed Lead Designer and Head of Studio at Wunderman Thompson Perth.
Damon Stapleton: Advertising. Phineas Gage is a strange story we should all know
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Lush The Content Agency launches new branded entertainment arm Dear Storyteller
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Content agency, Lush, has unveiled the branded entertainment arm of their business, Dear Storyteller.
CommBank retains #1 spot in BrandZ’s Top 40 Most Valuable Brands report; ANZ #2; Telstra #3
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CommBank has retained its #1 spot in the latest BrandZ Top 40 Most Valuable Australia Brands report released today by...
Free WIRe networking event for Perth researchers and marketers – Tuesday Sept. 10
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The newly-formed WA chapter of Women in Research (WIRe) will be holding its first networking event on September 10.
2019 Jump Start program visits The Brand Agency
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The Brand Agency recently welcomed 20 Communications Council Jump Start interns for their first agency visit of 2019.
WARC launches The Future of Strategy Report
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WARC, the global authority on advertising and media effectiveness, has today released the results of its annual...
Bestads Reviewed by Jeffrey Hilts, Co-Chief Creative Officer, FCB Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Emergence Creative Festival returns in 2020: March 25 – 27 in Margaret River
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Emergence Creative Festival has announced it will return to the Margaret River region in 2020.
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Nova 93.7 dominates but 96fm makes big gains in Perth Radio Survey 5 2019
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Nova 93.7 has consolidated its position as Perth’s #1 station with a comprehensive performance in GfK Radio Survey 5
Digital Loop hosts clients at first Mamamia Out Loud Live podcast event held in Perth
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Digital Loop hosted clients at the sold out Mamamia Out Loud event, the first time the award-winning podcast had appeare
Chicken Treat &Partners go a capella to launch the very sensible Sriracha Burger Range
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Chicken Treat has launched The Tempta Sriracha Range of burgers via &Partners.
Steve Browning’s funeral – 3:30pm this Friday, August 30 at the Norfolk Chapel, Karrakatta
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The funeral service for Steve Browning will be held 3:30pm this Friday, August 30 at the Norfolk Chapel in Karrakatta C
12 Grand Prix trophies and 43 Golds awarded at AdStars 2019; The Brand Agency Perth scores two Gold trophies for Foodbank WA ‘Hungry Puffs’
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Not only is it free to enter AD STARS, but if you win Grand Prix of the Year you are rewarded with US$10,000
Bonfire’s Gabe Mach Represents WA in Australia’s Top 25 Analytics Leaders named by IAPA
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Bonfire Digital Advertising Manager, Gabe Mach, has been named one of Australia's Top 25 Analytics Leaders for 2019.
Anthologie launches #Work2030 future of work series with Career Industry Council of Australia
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Anthologie has launched #Work2030 with the Career Industry Council of Australia (CICA) discussing the future of work.
&Partners considers end-of-life plans with ‘You only die once’ campaign for Palliative Care WA
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Palliative Care WA has been working with &Partners to encourage people to put end-of-life plans in place earlier.
Anthologie appoints Scott Orrock
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Following a number of exciting new business wins, Anthologie has welcomed Scott Orrock as Business Director.
Youngbloods 2019 Bullshit Battle of the Ad Bands to be held September 13 at new venue, The Court
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Battle of the Ad Bands is back, bigger and with more bullshit than ever.
RARE WELCOMES NEW CREATIVE TALENT
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Rare has recognised the achievements of AWARD School graduate Simon Mullins, by offering him a three-month placement...
Clemenger BBDO Melbourne wins Round 2 of 2020 Siren Awards; Meerkats and The Brand Agency Highly Commended
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Clemenger BBDO’s Melbourne agency has won Round 2 of the 2020 Siren Awards, having secured the single category and...
Community News photographers lead the way for WA finalists in 2019 News Media Awards
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NewsMediaWorks has announced the finalists for the 2019 News Media Awards.
Tim Gossage chalks up three decades with 10
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10 Perth sports presenter Tim Gossage celebrates a milestone thirty years with the network today.
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
After 20 years with Marketforce, Kylie Pougnault to join Longreach as Account Director
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Longreach has announced the appointment of Kylie Pougnault to a new position of Account Director, working across a range
Verizon Media launches local Western Australian sales team via Media Tonic
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Verizon Media has appointed specialist media and advertising representation business Media Tonic as their official
Bankwest leads the chant at Optus Stadium for Perth Glory vs Man United vs Leeds United games
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Bankwest worked with their bespoke agency, UNION to create a one-of-a-kind activation at the recent Manchester United vs
Bestads Six of the Best Reviewed by Eran Nir, Chief Creative Officer, GITAM BBDO, Israel
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
LIA extends entry deadline to Wed, August 28
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LIA has extended the deadline to Wednesday, August 28.
NINE PERTH APPOINTS PETER BRENNAN TO NEW ROLE OF COMMUNICATIONS MANAGER
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Peter Brennan has returned to Perth and Nine in the new role of Communications Manager.
Creatives lead the way for WA finalists in 2019 Australian Commercial Radio Awards
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An unsettled past year for Radio in Perth has meant a lean year for the local industry in the 2019 Australian Commercial
Damon Stapleton: Advertising. 450 million dollars for peacock feathers
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
James Warburton lured back to Seven West Media as managing director and chief executive officer following resignation of Tim Worner
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James Warburton has been appointed managing director and chief executive officer of Seven West Media Limited...
Sandbox get their geek on for latest Internode TVC via Marketforce
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For his second outing collaborating with Marketforce on iiNet’s South Australian brand Internode, Sandbox director ...
Projection makes a powerful point in Rail Safety Week installation for PTA by Gatecrasher
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Visitors to Northbridge learned just how quickly a train can “come out of nowhere” as part of a projection installation
Meerkats and Hatchet join forces to support Perth social enterprise FLANNO
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Meerkats and Hatchet have helped launch social enterprise FLANNO.
Channel Seven Perth and PerthNow partner with Pride WA for PrideFEST 2019
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Seven West Media (WA) has announced that Channel Seven and PerthNow will be official media partners of Pride WA.
Cancer Council WA targets sugary drinks in latest LiveLighter campaign tackling obesity
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Cancer Council Western Australia has launched the next LiveLighter public education campaign targeting sugary drinks.
WARC reveals innovation trends for effective marketing in its Effective Innovation Report 2019
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WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report...
Bestads Six of the Best Reviewed by Alvaro Rodrigues, CCO and CEO at Fullpack, Brazil
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Commercial Radio Australia launches new Radio Alive campaign via Eardrum to promote ROI
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Commercial Radio Australia has launched a new marketing campaign, developed by Eardrum, to promote the high return on...
MRS MAC’S CELEBRATES SPORTS FANS AND THEIR RITUALS IN NEW SOCIAL CAMPAIGN BY FIREFLY360
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Mrs Mac’s is launching a new national social campaign celebrating sports fans and their obsessive pre-game rituals.
AT Creative & ZAC Creative help Simonds Homes celebrate 70 years of Simonds firsts
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AT Creative & ZAC Creative have produced a new campaign to mark Simonds Homes 70th anniversary.
Distracted drivers are confronted with the danger of their bad habits in a clever Road Safety Commission campaign by The Brand Agency
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The Brand Agency has created a new road safety campaign highlighting the danger of distractions while driving.
WA Super embarks on new partnership with digital performance agency Bonfire
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Western Australian based industry super fund, WA Super, has engaged digital performance agency Bonfire
Lush announces Glenn Bergsma as new CEO
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Lush The Content Agency has appointed Glenn Bergsma as CEO to bring greater strategic leadership to the business.
Vale Steve Browning – one of the very best
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The industry has been shocked by news of the death this week of Steve Browning, one of Perth’s finest ever copywriters.
Victoria’s Hannah Lawson crowned 2019 AWARD School National Top Student ~ wins trip to Vegas
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Victorian Hannah Lawson has been named Australia’s Top Student at the 2019 AWARD School National Announcement...
Ads on Wheels delivers mobile campaign message for the Road Safety Commission via Initiative
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Newly launched mobile advertising platform Ads on Wheels recently completed a campaign for the Road Safety Commission...
2019 CAMPAIGN BRIEF WA DIGITAL AGENCY OF THE YEAR: ONE WEEK TO DEADLINE – AUGUST 15
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There's just one week left to enter for Campaign Brief WA’s Digital Agency of the Year.
Google Reimagines Analytics with Radical Overhaul: What it means for website owners
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Bonfire CEO Clay Cook explains why a recent change made by Google to its analytics platform has important implications.
Bestads Six of the Best Reviewed by Nancy Crimi-Lamanna, Co-Chief Creative Officer, FCB Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Bryce teaches Bankwest customers how to ‘bucket’ in new national campaign via Union
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Bankwest has launched a new national campaign via WPP AUNZ's Union, aimed at helping customers control their finances...
Lush launches short film under their new branded entertainment arm, Dear Storyteller
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UnitingCare West engaged Lush – The Content Agency to encourage Perth people to give during Homelessness Week.
Major General Simone Wilkie (ret) AO, talks leadership at The Brand Agency
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Major General Simone Wilkie (ret) was a special guest at The Brand Agency to share her views on leadership.
Bonfire and JLL’s Forrest Chase by Trilogy lead the AMI State Awards for Marketing Excellence
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The WA State Finalists for the 2019 AMI Awards for Marketing Excellence have been announced.
Turn On Your TV, The Future Of Advertising Is Here
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By Brett Gillett, Global Strategic Business Development Director, TVSquared
Damon Stapleton: Creativity. Gentle anarchy never hurt anybody
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
2019/20 CAMPAIGN BRIEF WA DIRECTORY OUT NOW
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The 33rd annual edition of the Campaign Brief WA Directory is now available.
THE BRAND AGENCY RELAUNCHES MSWA.ORG.AU
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The Brand Agency has recently delivered a completely new website for MSWA.
Metrix Consulting inspires the next generation of marketing professionals with UWA sponsorship
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Metrix Consulting has committed to a five-year sponsorship of UWA's Marketing Research Student prize.
2019 CAMPAIGN BRIEF WA DIGITAL AGENCY OF THE YEAR: TWO WEEKS TO DEADLINE – AUGUST 15
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There's just two weeks left to enter for Campaign Brief WA’s Digital Agency of the Year.
Justin Borromei wins AWARD School 2019 in WA
4 Comments
AWARD School announced its top students for 2019 in each state last night.
Gettin Hectic burns down the house with VR for Department of Fire and Emergency Services
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Gettin Hectic has used VR technology to deliver an important safety message for DFES.
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Lotterywest and Marketforce encourage WA to keep their Saturday dreams alive in new campaign
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Saturday Lotto is Lotterywest’s original Lotto game and returns more winners than any other. It has regular devotees...
Bestads Six of the Best Reviewed by Derek Green, Executive CD, We Are Unlimited, Chicago
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The Brand Agency helps The Perth Mint take-over the New York Stock Exchange to launch new fund
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To launch its NYSE traded gold fund, The Perth Mint recently ‘took-over’ the New York Stock Exchange.
Open Spaces Productions embraces the challenge of change and delivers award-winning work
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Open Spaces Productions has continued to build on its reputation as one of WA’s top production companies.
LIA extends entry deadline to Mon, August 12
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LIA has extended the deadline to Monday, August 12.
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