Mad Men, Marketforce style: When Marketforce ruled Perth Advertising
September 24 2026, 11:30 am
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With Marketforce closing its Perth doors this month, one of the most significant chapters in the history of Western Aust...
Mad Men, Marketforce style: When Marketforce ruled Perth Advertising
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Colin, and Marketforce, held court over the WA advertising market the way that monarchs hold court, with confidence...
The Nine Backstage Experience gets underway at the top of the terrace
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With two more tours scheduled for October, Nine will continue connecting local agency partners directly with the team...
Tourism WA’s ‘Walking On A Dream’ recognised among 2026 Adland ARIA nominees
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ARIA has revealed the five nominees for the 2026 ARIA Award for Best Use of an Australian Recording in an Advertisement.
The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign
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Where the first phase named the villain, the second focuses on the urgent need for tax reform. Gas is finite and so...
Georgina Otto: One brand renamed its entire network after a chant. Another put it in an ad. There’s a difference.
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By Georgina Otto, Head of Brand Experience, Crave Group
IMAA celebrates 2026 Female Leaders Of Tomorrow graduates across Australia
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A graduation ceremony for the Western Australian Female Leaders of Tomorrow intake will be held in Perth in October.
Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Cost of living pressures shape summer holiday planning as online travel audiences rise – Ipsos iris August data
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Visitors to travel-related website and apps increased 2% month-on-month in August, from 17.6 million to almost 18...
Hawaiian launches colourful new suburban shopping centre identity with Creative.adm
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Building on Hawaiian’s existing ‘Centre of our Neighbourhoods’ platform, the refreshed identity gives Hawaiian a more...
PADC’s Commune series looks at The Future of Screens with Val Morgan
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On the 1st of October, The Future of Screens will explore changing audience behaviour, the evolving media landscape...
Grill The Marketer welcomes Dav Tabeshfar and Cathal Mongey to the hot seat, September 24
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Mongey recently won the Australian Young Lions competition and earned a global shortlist at Cannes.
Beyond The Brief: How ECU and Rare broke the mould to ‘Go Further’
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"Failure and hardships are part of life, so they needed to be part of ‘Go Further’."
Bestads Best TV of the Week: AXA ‘Improbable Risks’ via Publicis Conceil, Paris
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
Telstra celebrates all types of “internetters” in new work via Bear Meets Eagle on Fire with +61
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The new campaign pays tribute to all the various ways Aussies spend their time online.
McCann India named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2026: GIGIL Philippines, Wolf BKK, VML Thailand, The Nine Shanghai + BBDO Bangkok round out the top six
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McCann India has risen from equal #7 to become the #1 ranked agency in Asia-Pacific in this year’s Campaign Brief's The
The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign
September 23 2026, 2:13 pm
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3 Comments
Berlin and The Australia Institute have launched the second phase of ‘Big Gas is Taking the Piss’, the Effie...
The Nightly On returns with latest edition exploring the theme of Renewal
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The Nightly On: Renewal examines what it takes to begin again, whether by choice, circumstance or necessity, and the...
Spikes Asia evolves into LIONS Asia, with new festival and Asia Lions Awards launching in 2027
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The new LIONS Asia Festival will take place in its original month of September rather than the previous March timing.
The New Wave ~ Wildlings
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We’re not for everyone. Which, increasingly, feels like a point of difference.
Top Jobs: Rare and The Brand Agency
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Hiring? Contact Adam ([email protected]) to get your new jobs listed!
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
303 Perth appoints agency leader and marketer Simon Lamplough CEO as agency expands
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Starting next month, Lamplough (above left) will lead the Perth team across its integrated creative, strategy, data and
Mandurah’s 97.3 Coast FM celebrates 30 years
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To celebrate the milestone, Coast FM is running "Celebrating 30 Years of Coast FM”, taking listeners on a nostalgic...
Seven West Media strengthens direct sales team with appointment of Amanda Hinscliff
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Hinscliff joins SWM following five years at Val Morgan, having previously held roles with APN Outdoor.
Clare Reid launches Longform Creative to tackle the stories that ask for more time
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Reid first announced the impending launch of Longform at Emergence Festival 2025, and, following the conclusion...
Fremantle vs Geelong becomes highest-rating Optus Stadium game since 2021 AFL Grand Final
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WA fans turned out in force for Fremantle’s season-defining clash, with the match reaching 570,000 West Australians...
9News Perth’s Paddy Sweeney and Tracy Vo to host Ronald McDonald House WA Gala Ball 2026
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Sweeney said: “I’m thrilled to be back for another year. I hope everyone gets behind the cause and digs deep to..."
25 Years On: Andrew Tinning remembers the day and shares his personal footage of 9/11
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My creative partner at the time, Andy Blood, and I were in New York. The footage I took that day has been sitting un...
STM partners with Claremont Quarter to launch Spring Summer fashion in style
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The partnership leveraged the strength of STM’s editorial brand and engaged audience to extend the event’s reach...
MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast
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One of Australia's longest-running ad platforms is still finding new life 21 years later, with its most recent...
From Australia to 16 countries: World Vision’s 1,000 Girls campaign returns with Jelena Dokic
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World Vision Australia's flagship 1,000 Girls campaign returns for its eighth year, partnering with former tennis...
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303 Perth appoints agency leader and marketer Simon Lamplough CEO as agency expands
September 16 2026, 7:21 am
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Starting next month, Lamplough (above left) will lead the Perth team across its integrated creative, strategy, data and ...
AWARD School free virtual masterclass to go behind the scenes of Macpac’s ‘A Bit Precarious’ with Hugh Gurney and Joe Sibley
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AWARD School is taking aspiring creatives behind the scenes of Macpac's 'A Bit Precarious' in a free national...
Dilate appointed media partner for P&N Group
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Dilate are currently working with P&N Group on launching their new brand platform in market, scheduled for October 2026.
Marketforce’s creative business moves to 303 as iconic WA agency enters new era
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As part of the change, Marketforce CEO Adam Marshall has been appointed Omnicom Oceania’s first WA CEO.
Northern Suburbs Weekly hits the streets, bringing a new voice to Perth’s north
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Each Thursday, Seven West Media’s new weekly newspaper will be available across a significant footprint stretching...
Media by Ariarna to represent POST Newspapers
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Media by Ariarna has entered into a commercial partnership with POST Newspapers, working alongside its existing sales...
WAMA calls on WA marketing industry to have its say on diversity, equity and inclusion
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The survey follows WAMA’s inaugural DEI research in 2024. The WAMA 2026 DEI Survey closes Monday 14th September.
Rooftop Movies unveils refreshed experience ahead of 2027 summer season
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Rooftop Movies are set to return with a refreshed look, enhanced sound and an even bigger summer experience.
2027 Cannes Lions jury nominations now open; nominations close 5pm AEST Friday, 25 September
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“Australia has no shortage of experienced industry leaders with the perspective and expertise to contribute at Cannes."
Kiosk launches Queen Victoria Street Strip Club to support North Fremantle businesses
5 Comments
The Strip Club is a community-led movement that brings together the best that North Fremantle's Queen Victoria Street...
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Nike, Toyota and Yellow Pages top Cubery’s ranking of Australia’s most memorable taglines
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New research from creative effectiveness company Cubery reveals the country's most enduring advertising taglines...
Made You Look brings NFL’s LA Rams vs 49ers clash to life in Melbourne mural
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Created ahead of the upcoming LA Rams vs San Francisco 49ers game, the mural features an original design by...
News24 unveils first campaign since the rebrand of Sky News Australia
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News24 has unveiled its first brand campaign following its launch on 27 July, marking a significant evolution for the...
Last 3 days to enter: Submit Your Work Into LIA 2026 – Final entry deadline September 10
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The clock is ticking. Submit your work to LIA before the final entry deadline of Monday, 31st August.
The Lottery Corporation appoints Perth expat Joe Hawkins as Head of Creative Strategy
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Hawkins worked with Wunderman Thompson, Marketforce and 303MullenLowe across 2014 to 2023.
View all the Agency and Organisation winners from the Campaign Brief WA Awards
May 18 2026, 6:47 am
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It was a big night for the Perth industry at the Gala Oasis Ball and Campaign Brief WA Awards, held in front of 800 gues...
Gaming is now part of everyday Australian life, new Havas study finds
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Gaming has transformed from a niche pastime into one of the world's most powerful cultural forces, according to a...
Community Cinemas celebrates 25 years with record crowds and Order of Australia honour
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Community Cinemas - Supporting Telethon7 has continued to grow its audience with almost 78,000 movie-goers attending...
Bankwest offers ‘Interesting Rate’ to interesting people, in campaign via Bear Meets Eagle on Fire
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The first burst of "Interesting Rates" requires participants to ‘be into’ double denim, fond of rhinestones, and be some
Bestads Best TV of the Week: Optus’ ‘There’s always a way’ via Droga5 ANZ
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The film was selected by this week's guest judge Thasorn "Pete" Boonyanate, Chief Creative Officer at Ogilvy Thailand.
IMAA InFronts returns to connect indie agencies with Australia’s media industry
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The webinars, to be held throughout September and October, will give IMAA member agencies exclusive access...
WA architecture practice BlokHuis launches new visual identity via Young Folks
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Melbourne B Corp-certified indie agency Young Folks has developed the new visual identity for BlokHuis.
Dana London wins Seven West Media’s Agency Footy Tipping Competition for 2026
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London held off a late charge from Brannon Heath of OMD to take the top spot. Ellysia Burton of 303 finished close...
Bestads Best of the Week Reviewed by Thasorn ‘Pete’ Boonyanate, CCO, Ogilvy Thailand
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Your team might be using AI. Your business probably isn’t.
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Speaking at Monday's Perth Media CEO Tech Morning Tea, Juicebox Founder Chris Nelson's message to the room was simple...
The One Club and Google Partner For Global AI Creative Challenge – $50,000 in prize money for competitors in 16 global cities including Sydney
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Sydney will host a leg of The One Club for Creativity and Google's first global One Club AI Creative Challenge on...
7NEWS Perth celebrates record turnout at Chevron City to Surf for genU
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As the event’s major media partner for the third consecutive year, Seven West Media was proud to support the record...
Can anonymous hiring fix advertising’s gender gap? Fair Treatment launches experiment to prove gender bias exists in hiring
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Today, The Fair Treatment is launching an experiment to prove why: unconscious bias in the selection process.
Campaign Brief Creative Circle: What’s hot in September 2026?
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Bonfire selected: "You're selling Skull Island Prawns to frantic families. Your job is to remind them that, despite..."
Good Together and Berlin launch Make/shift festival of future-making in Walyalup Fremantle
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Make/shift is a two-week 'festival of future-making', running from September 4-18, blending big conversations...
Bupa joins IAA BIG IDEA 2026 to challenge Australia’s next generation of marketing leaders – submissions close Monday, October 12
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Australia's longest running undergraduate marketing comms comp returns with Bupa as this year's client partner.
Edith Cowan University launches bold new brand platform ‘Go Further’ via Rare
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The platform celebrates the unstoppable spirit that has defined ECU since its beginnings.
Seven revisits West Coast Eagles’ 2006 premiership journey in new documentary series
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“This documentary will resonate strongly with West Australians who lived through the extraordinary 2006 season."
Optus unveils ‘There’s always a way’ in first major brand work via Droga5 + Accenture Song
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Marks beginning of a long-term brand platform that celebrates the positivity + resourcefulness Aussies show everyday.
Omnicom Media officially launches Hearts United
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In Australia, Hearts & Science becomes Hearts United, while Mediahub Australia continues to operate as a separate entity
Brian To’o, Nathan Cleary and Dylan Edwards are back for new MyPlace campaign via Braincells
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Penrith Panthers stars Brian To’o, Nathan Cleary and Dylan Edwards are back for another MyPlace campaign.
7NEWS’ Samantha Jolly goes back to school
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“I’m looking forward to answering their questions and showing them what happens behind the scenes.”
In the driver’s seat: Almost six in 10 Australians viewed online automotive content last month – Ipsos iris July data
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The automotive category reached 57.5% of online Australians aged 18 and over across websites and apps last month...
From Thai humour to AI therapy: MAD STARS Executive Jury discusses standout work
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Sandipan Bhattacharyya opened the discussion by highlighting "The Giant" (Leo Bangkok). Drawing on a familiar Thai...
Bestads Best Film of the Week: JCPenney’s ‘Retail Rejuvenation’ via Mischief @ No Fixed Address
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
Wildlings puts a new spin on Rotto Rickshaws
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Perth independent agency Wildlings has created a fresh new identity for Rotto Rickshaws, as the electric rickshaw...
Seven West Media strengthens team appointing Georgie Pym as Agency Client Partner
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Pym joins SWM from Paramount Australia & New Zealand, where she most recently held the position of Group Sales Manager.
Bestads Best of the Week Reviewed by Thamakorn Ruchakityanon, ECD, SOUR Bangkok
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Ad Net Zero highlights the ‘triple win’ marketers can achieve through tackling emissions
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A new landmark Whitepaper from leading industry program Ad Net Zero has, for the first time, quantified advertising's...
Melissa Vella set to depart ACA role to join Talent Run and lead SouthWest expansion
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Vella will finish with ACA on 24 September before joining Talent Run in October.
dentsu elevates Michelle Testa to Managing Director of Western Australia
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Testa steps into the role after more than 14 years with dentsu, where she has built a reputation for fostering...
Snickers trolls sport in new Australian campaign via T&P and Publicis One Mars
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Iconic platform for over 16 years, SNICKERS' You're Not You When You're Hungry' platform momentum continues in Australia
Countdown to Cannes Download: secure your tickets now for Perth event Tuesday 1 September
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UPDATED: Perth panellists include Bec Smith, Chris Rowson, Jo Draper, Kirsty Muddle, Matt Oakley and Steve Back.
Seven West Media announces the launch of new Northern Suburbs Weekly
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The two mastheads will be supported by a 12-month marketing and promotions program, including community partnerships...
#MeetTheMedia interest stronger than ever
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The Perth edition of #MeetTheMedia was held on Tuesday, delivering another strong event to a sold-out audience.
Simon Lamplough departs Kitchen Warehouse after four years
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Lamplough moved moved to Perth on the client-side after previously serving as MD at Clemenger BBDO Melbourne.
Bestads Best TV of the Week: Uber’s ‘Zwiebellook’ via Serviceplan, Germany
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
Chapter adds Kelly-Anne Davis to leadership team
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Davis joins Chapter as Commercial Director from The Marketing Room, and has previously held senior roles at Meerkats...
The Brand Agency and MSWA Mega Home Lottery unveils new campaign character, “Fifty-Mil”
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The red puffer-wearing gentleman parodies the joyful, larger-than-life lifestyle that awaits WA's next millionaire.
Mass Media’s Stefan Giuffre named Seven West Media’s Agency All-Star winner for July
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Giuffre said: “Thank you to Anthony and the entire Seven West Media team. Their client service, market insights..."
HotSpot Media drives strong TikTok performance via latest No Birds Car Rental campaign
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"With the Hotspot Media creative team coming up with a series of cheeky POV style videos, we started to notice the..."
The Adland ARIA is back: Entries open tomorrow, Friday 21 August
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ARIA has announced ARIA Award for Best Use of an Australian Recording in an Ad will return for a fourth year.
IMAA hosts annual Kings Narrative Northern Territory Immersion Experience as part of RAP
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Independent Media Agencies Australia (IMAA), the national industry body representing independent media agencies, has...
Block builds a brand on the magic of real moments for Heyder & Shears
5 Comments
To make it real, Block turned to the Heyder & Shears family archive: original recipes, handwritten notes, decades of...
PADC names Tina Milosic as 2026 Artist in Residence to reimagine iconic Gold Skull
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The Gold Skull, originally designed by former PADC president Mark Braddock, and was reimagined in 2024 by Kevin...
OzTAM: Total TV reaches 86.7% of Australians each month as live sport drives record viewing
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Total TV continues to deliver significant scale, with 70 billion minutes of broadcast TV and BVOD content consumed...
How the latest Department of Health STI campaign turned into a date night opportunity
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Media partner Initiative spotted an opportunity for Kiosk Creative in cinema, placing an ad before the movies...
Nine Perth partners with Minerva Network to drive female leadership on and off the field
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The morning connected elite sportswomen with corporate leaders to support career transitions beyond sport.
Bestads Best of the Week Reviewed by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Berlin and FARE call on partners, family and friends to support alcohol-free pregnancies
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The work builds on nearly five years of evidence. Since launching in November 2021, Every Moment Matters has been...
In-house creative performance upskilling business Rudder launches nationally
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Rudder was founded on Paul Coghlan’s passion for teaching and nurturing emerging talent, working closely with...
The Logies shine bright on Seven
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Combined, the Red Carpet and the awards show reached 3.97 million Australians.
See the work from WA’s AWARD School 2026 graduating class
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Check out the best work from this year's WA AWARD School grads! WA work highlighted...
Block lands two finalists in Designers Institute of New Zealand’s Best Design Awards debut
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The agency's entries, SKUPA> The Collection (Editorial and Books) and Kimbara: A Wagyu Born of Two Worlds...
Check out the 47th AWARD Awards winners
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34 Gold pencils were awarded across 23 different campaigns, with a further 84 Silver and 156 Bronze pencils handed out.
Juicebox unifies Perth’s State Buildings’ eight websites into one digital platform
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Powered by a modern headless CMS, the platform gives the State Buildings team real-time content control across all...
Droga says the agency model is changing, but creativity has never been more valuable, while Ansari calls on creative leaders to embrace chaos, and bring play back into agency culture.
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The need for imagination, judgement, empathy and ideas that make people care is not disappearing. If anything, Droga bel
5 minutes with Samira Ansari: “The work will always save you”
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Following her keynote at the AWARD Jury President's Lunch yesterday, Grey US Chief Creative Officer Samira Ansari...
Alison McKinnon: AI isn’t killing creativity, it’s destroying brand differentiation
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McKinnon is a strategic marketing and brand leader with more than 20 years of experience across Perth and Melbourne...
Nine Perth named official Media Partner for Kings Park’s new ‘Moortabiny’ drone spectacle
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The immersive event combines light installations, soundscapes, storytelling trees, and a grand finale drone show.
Bestads Best TV of the Week: Monzo’s ‘Get Busy Living’ via BBH London
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
Marketforce gets the City of Canning clicking with new On-Demand Waste campaign
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Each ad shows how getting rid of each piece of waste is simply a click away, with a humorous twist as our resident...
ATLAS and AT Creative turn concrete trucks into mobile billboards for Perth Bears sponsorship
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“The idea started with a simple thought: Atlas and the Perth Bears are a winning mix."
AWARD Jury President’s Lunch draws full house in Sydney with Samira Ansari and David Droga
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The AWARD Jury President's Lunch is underway in Sydney to a full house, bringing together Australia's creative...
Dear Junior Creatives: Your Portfolio Won’t Get You Hired
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By Nick Mooney, Senior Designer at Hulsbosch.
Timbertide Distillery and Adam Oliver take out Best Design Trophy at 2026 Australian International Spirits Awards
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The packaging was created through a close collaboration between Freelance Creative Director Adam Oliver and...
Bestads Best of the Week Reviewed by Charlotte Adorjan, Executive Creative Director, TABOO
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Top agency CEOs headline ACA Business & Agency Leadership, October 18-20 in Sydney
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Leading agency CEOs and founders from WPP, Omnicom, Special, Howatson+Company and more will come together in October...
Ability WA celebrates 75 years of supporting Western Australians with disability
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The event, brought together corporate partners, government representatives, Ability WA Board members, customers...
Marc Fennell to unpack the human cost of AI at State of Social ’26
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Unreal: When AI Becomes Us sets the technology aside almost entirely and asks what it is doing to the people using it...
“Make ’em laugh, make ’em laugh until they cry”: Director Amber Mealing on Swisse’s new ‘HYSTERIA’ campaign via Clemenger BBDO
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Director Amber Mealing returns to helm Swisse's new women's health campaign via Clemenger BBDO.
Final call: Applications for Youngbloods WA’s Paddle mentorship program closing soon
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With applications set to close at 11:59pm on Sunday, 9 August, emerging leaders across the industry are being...
7NEWS Perth announces team for 2026 Chevron City to Surf for genU
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The Seven Network’s 7NEWS Perth presenters Angela Tsun, Ryan Daniels, Samantha Jolly and Amelia Broun will lace up...
Busselton to host Emergence Creative Collision 2026, Thursday 20 August
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On Thursday 20 August 2026, Creative Tech Village brings that energy to Busselton for Emergence Creative Collision...
303 Mediahub expands Perth media team with five new hires
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Joining are former Carat trio Emily Whyte, Vicki Crimmins and Ash Idle, along with Kaycee Williams and Sophie Ashby.
AC Milan, Emirates and Made You Look unveil new mural in the heart of Perth
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The mural features AC Milan stars Matteo Gabbia, Mario Gila and Mike Maignan, alongside a Emirates Boeing 777.
WIP It Good brings account management community together for Perth event
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Hosted by Camey O'Keefe, founder of Gambol and regular Gruen panellist, Elizabeth Lefort, Simon Stewart + Magda Wood...
Merged AANA and ADMA rebrand as Marketing Association of Australia
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The Australian Association of National Advertisers (AANA) and the Association for Data-Driven Marketing and Advertising
Media Stable appoints Jessica Gabites as Media Engagement Manager
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Gabites brings more than 20 years of experience, across media, public relations and Government.
AWARD School announces six state finalists including Western Australia’s Bailey Gatland vying for 2026 national top student title
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AWARD has announced the six state finalists vying to become AWARD School's national top student in 2026.
Screenwest and Screen Australia announce West Coast Visions 2026 recipient
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WA writer and director Richard Vilensky brings his noir-inflected, tragicomic and performance driven work to his dark...
Bestads Best TV of the Week: Hanes’ ‘Grocery’ via Special U.S.
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a
Top Jobs: Kiosk Creative
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Kiosk are expanding its Fremantle team, seeking a mid weight Art Director and Digital Director.
Block and Kitchen Warehouse extend the reach of Bake A Wish beyond the bake sale
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"The cupcake boxes are our media channel and carry the fundraising ask further than any single piece of advertising..."
Grill The Marketer celebrates seventh birthday
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Grill The Marketer hosted Luke Whelan, the Co-founder of popular publication Perth is OK! and social media agency...
Bestads Best of the Week Reviewed by Riku Vassinen, CEO/CCO/Co-owner, hasan & partners
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
Skull Island Prawns cranks up the volume in new ‘Eat the Wild’ national campaign via Bonfire
3 Comments
Created entirely in Western Australia, the film brings together local animation, production and music talent, including
Cancer Council WA and Berlin call on communities to ‘Un-junk’ their neighbourhoods
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“We encourage people to jump on to the Un-junk website and upload photos of unhealthy food advertising, share..."
GRA Partners and Quantum Market Research launch new quarterly insight series
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It draws on more than 25 years of longitudinal social research and ongoing monthly tracking.
STM celebrates Stormie Mills’ landmark AGWA exhibition with Stormie Nights
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Hosted by Eskimo Joe frontman Kav Temperley, guests enjoyed cocktails and canapés and an exclusive first viewing...
Corporate Traveller joins Perth Bears as Coaches Partner
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The partnership will see Corporate Traveller's branding featured on team kit, at HBF Park and across the club's...