Insights into the latest Search Marketing trends and feeling the vibe at SMX East 2019 in New York
December 6 2019, 10:39 am | | No Comments
Multiplier Digital Managing Director, Alischa Wunsch, and Digital & Marketing Consultant, Rowena Purdy, travelled to…
Insights into the latest Search Marketing trends and feeling the vibe at SMX East 2019 in New York
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Multiplier Digital Managing Director, Alischa Wunsch, reports on last month's SMX East conference in New York.
Oska Wellness appoints Media 365
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Media 365 has been appointed by US Medical Device eCommerce company Oska Wellness as their digital and marketing agency
Ten rounds out the year and previews 2020
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Network 10 Perth hosted their Upfronts 2020 event at Leederville's 21st Amendment yesterday...
Gemma Pavlovic joins Equilibrium
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Gemma Pavlovic has joined digital consultancy Equilibriumin the position of Project Manager.
Seven Network Perth finishes 2019 no.1 again
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For the 14th consecutive year, Channel 7 Perth has finished the official ratings year as Perth’s and Australia’s top...
NINE PERTH GROWS COMMERCIAL SHARE IN 2019
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With the conclusion of the official survey ratings period, Nine is celebrating its best ratings share performance...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
The Brand’s Marcus Tesoriero one of seven from Australia selected to judge The One Show 2020
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The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in...
Hungry Puffs design by The Brand Agency wins Best in State at DIA WA Awards
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The Brand Agency won an Award of Merit and the Best in State award at Friday night’s DIA WA Awards for Hungry Puffs.
Rare launches ‘media agency of the future’
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Rare has joined forces with one of the world’s most dynamic data and technology agencies to launch its own media...
Russel Howcroft and Alex Wadelton team up to release new book ‘The Right-brain Workout’
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Today marks the release of the new Penguin Random House book, The Right-brain Workout. A program of seventy questions...
Aussie summer simplicity at the heart of new Mrs Mac’s social campaign by Firefly360
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Mrs Mac’s is launching a new social campaign to celebrate the simple moments that make Australian summers unlike...
Be Media appoints Warren Duff as head of strategy to lead enterprise growth
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Be Media has welcomed Warren Duff to the team as its head of strategy. Based in Australia Be Media is a full-service...
Bestads Six of the Best Reviewed by Jeremy Craigen, former Global CCO, Innocean Worldwide
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Clients and friends celebrate with Nova 93.7 at their annual Christmas Party on the balcony
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Nova 93.7 held their always popular Christmas party at their Subiaco studios on Friday.
New and improved deadline for AWARD Awards: new date set for Monday, December 9
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The new and improved AWARD Awards now come with improved timings.
John Driscoll and Angela Nutton’s Longreach celebrates one year with clients and media
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Longreach celebrated its first birthday with clients and media friends last week.
Equilibrium appoints Cassie Plemic
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Leading Perth digital consultancy, Equilibrium, has appointed Cassie Plemic to the position of Senior Digital...
2020 Campaign Brief Awards: Creative categories Call for Entries – Deadline Friday, January 31
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The 2020 Campaign Brief WA Awards will be presented at the industry's night of nights, the 25th Oasis Ball...
Google Zoo’s Dave Bowman and Facebook Creative Shop’s Claire Davidson lead keynotes at the 2020 Emergence Creative Festival in Margaret River
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Emergence Creative Festival will be held from March 25-27, 2020 in the Margaret River region’s newly built HEART complex
Hungry Puffs shortlisted for Effective Channel Integration in 2019 WARC Media Awards
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The recognition for The Brand Agency's Hungry Puffs campaign for Foodbank WA has continued with a shortlisting in the...
Growth continues for online advertising underpinned by strong video trading – IAB Report
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Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the...
SBS national executives in Perth to showcase 2019 growth and outline plans for 2020
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There was a big turnout for SBS’s 2020 Upfronts at The Stables yesterday.
Bestads Six of the Best Reviewed by Luis Paulo Gatti, senior creative, BBDO Berlin
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
King Street adds Claire Pugh-Williams to its producer line up from 2020
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Highly experienced Line Producer Claire Pugh-Williams will join the King Street team in January 2020.
Social media star Ozzy Man spearheads OZ Lotto brand makeover campaign via Marketforce
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Lotterywest has given its Tuesday jackpotting game OZ Lotto a makeover with a brand new campaign that’s all about...
SIAMESE CREATES A SEAMLESS JOURNEY ACROSS BRIDGES AROUND THE WORLD FOR ECU
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Production company Siamese has released its breakdown reel for Edith Cowan University's World Ready campaign...
Programmatic adspend to exceed US$100bn for the first time in 2019 – Zenith global forecast
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In 2020, 69% of all digital media will trade programmatically, up from 65% this year, according to Zenith’s...
AWARD Awards Call for Entries set to close this Friday 29th November
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Don't miss your chance to enter the new and improved 41st AWARD Awards.
Seven West Media celebrates Channel 7 Perth’s 60th Birthday and showcases why 2020 Never Looked so Good
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The Perth media industry came together to celebrate the 60th birthday milestone of Channel 7 Perth last night...
Director Peter Aquilina returns to Split Screen as Scott Wright departs after 22 years
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Director Peter Aquilina has relocated to Perth with Split Screen following Scott Wright's departure after 22 years.
Wow Homes appoints Longreach Media and Consulting for marketing communications
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Wow Homes has announced the formation of a new marketing partnership, appointing Longreach Media and Consulting as their
Kailis Jewellery appoints Anthologie and Bonfire as digital partners for online retail development
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Kailis Jewellery has appointed Anthologie to design and develop a new online retail experience, with Bonfire appointed..
Hatchet Team Launches Budding Growth Agency
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The team behind Hatchet has launched a new growth marketing arm to expand capabilities across SEO, paid search, social a
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Last chance to nominate yourself for AWARD Awards judging ~ closes 5pm, next Mon, 25 Nov
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The AWARD committee is currently accepting nominations to judge the 41st AWARD Awards.
Chicken Treat &Partners fearlessly launch the Tempta Boneless Chicken Range
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Chicken Treat is launching Tempta Boneless Chicken via &Partners this Sunday, November 24.
Bestads Six of the Best Reviewed by Juan Pablo Valencia, regional creative advisor, FCB ARTGROUP
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Curtin announces new domestic media partnership with Longreach and Carat Perth
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Curtin University has appointed Perth-based agencies Longreach Media and Carat Perth to work in partnership on the...
Third instalment of WPP AUNZ’s ‘Secrets and Lies’ research study presented at The Brand Agency
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Rose Herceg, Chief Strategy Officer of WPP AUNZ, present the third chapter of research study, Secrets & Lies, to...
Digital Loop launches new brand and announces partnerships with Student Edge and RTR FM
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Digital Loop has launched a new look website and logo along with the announcement of two new publisher partnerships...
The Hub Marketing Communications appointed for fifth year with 2020 Channel Seven Port to Pub
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The Hub Marketing Communications has added public relations to its services for the 2020 Port to Pub with...
City of Perth has ‘All You Want for Christmas’ in annual Christmas campaign via 303 MullenLowe
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City of Perth has launched its annual Christmas campaign via 303 MullenLowe, the agency’s first outing since being...
BLACK SWAN STATE THEATRE COMPANY OF WA LAUNCHES 2020 SEASON ‘STORIES FROM HERE’ VIA BLOCK
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Black Swan State Theatre Company of WA has launched its 2020 Season, 'Stories from Here', with a campaign by Block...
Marnie McKeown announced as Community News Group & Regional Advertising Director; Liz Molyneux promoted to Director Print Advertising at Seven West Media
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Seven West Media (WA) has announced the appointment of Marnie McKeown as Community News Group & Regional Advertising...
St John WA strengthens online position with appointment of Bonfire for Search Marketing
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St John WA has appointed Bonfire as its search marketing partner.
The One Show 2020 early deadline closes this Friday, 15 November – enter your work now
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What do a fake movie trailer, a theme-park-run-amok audio adventure, and hate-fueled toilet paper all have in common?
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Destination Perth ramps up digital capacity with appointment of Glide Agency
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Tourism organisation Destination Perth has appointed Glide Agency to enhance its seasonal campaign activity in-market.
Bestads Six of the Best Reviewed by Merlee Cruz-Jayme, chairmom/CCO, Dentsu Jayme Syfu
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Leading Producer Lauren Elliott launches new WA Production Company GALACTIC BABY
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Lauren Elliott has today officially launched Galactic Baby, a new Western Australian production company...
The Brand Agency dominates 2019 PADC Skulls with Hungry Puffs leading the way with 3 Golds, 5 Silvers, 2 Bronzes and Best of Show
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The Brand Agency has dominated the 2019 Skulls presented by the PADC on Friday night.
Wunderman Thompson and Brand Agency Highly Commended in Round 3 of the 2020 Siren Awards
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Adelaide-based creative agency JAMES has won Round 3 of the 2020 Siren Awards, having been awarded top spot in the...
SHARPER PENCIL LAUNCHES NEW WEBSITE WITH ‘DISGUSTINGLY USEFUL’ FREE COMMUNICATION GUIDES
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Long time Creative Director John Ilian has launched a new website for his Sharper Pencil Marketing Communications with a
Siobhan Siegert to lead Nova Entertainment Perth; Nina Santella and Antonell Doyle named Heads of Agency and Direct Sales
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NOVA has announced the transition to a new local leadership structure, making several key promotions across the bu
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Bestads Six of the Best Reviewed by Clayton Homer and Dillon Elliott, CDs, TBWA Dublin
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Liquor Barons gets into the holiday spirit with new ‘Happy Holi-WA’ campaign via AT Creative
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WA’s leading Independent liquor retailer Liquor Barons have launched a new 3-month campaign designed to capture the...
Last call for The Skulls 2019, hosted by Claire Hooper – this Friday. Tickets close today!
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Tickets are now on sale for The Skulls - WA's celebration of creativity in commercial communications.
Meerkats named Regional Independent Agency of the Year for Australia New Zealand at LIA; Cue Sound named Regional Radio & Audio Company of the Year for ANZ; Bronzes for The Brand Agency, The Studio at SCA and Nova Entertainment
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Meerkats has been named as the Regional Independent Agency of the Year for Australia / New Zealand at the LIAs...
Mariah Carey stars in Walkers’ biggest ever Christmas campaign via AMV BBDO, London
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What better time to unite with a global megastar than 25 years after the release of her iconic anthem, All I Want for...
Muscular Dystrophy Foundation partners with Meerkats to develop Digital Resource
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Muscular Dystrophy Foundation Ltd (MDF) has partnered with Meerkats The Brand Leadership Company Pty Ltd (Meerkats) to
The Communications Council hosts Effies ‘The Work Behind The Work’ in Perth
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The Communications Council hosted the Effies 'Work Behind the Work' event in Perth this week, with more than 100 WA ...
YOUNGBLOODS WA WELCOMES NEW LEADERSHIP, WRAPS UP 2019 AND GEARS UP FOR 2020
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2019 has been a year of change for Youngbloods WA.
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
Bestads Six of the Best Reviewed by Pancho Gonzalez, co-founder/CCO, Inbrax, Chile
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Marketforce collaborates on BOSS Coffee launch campaign via Clemenger BBDO Sydney
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Suntory BOSS Coffee, Japan’s number one selling coffee in a can, is launching in Australia and New Zealand with a new...
Telethon generates record-breaking $42.5 million from generous West Australians!
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160,000 people tuned in to Seven Perth on Sunday night to watch the final Telethon tally board surpass all expectations
The One Club for Creativity launches global Call for Entries for 2020 Young Ones Student Awards
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The One Club for Creativity has announced the call for entries for the three competitions within its global 2020...
Cannes Lions launches 2020 Festival and content agenda focused on eight industry-driven themes
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Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes, alongside the launch of the Creative...
THE PENGUIN EMPIRE EXITS TVC PRODUCTION TO FOCUS EXCLUSIVELY ON LONG FORM DRAMA
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After a decade creating award-winning TV commercials, The Penguin Empire announced today they’ll be shifting their focus
Water Corporation Nature Knows Best campaign via The Brand Agency wins Best Integrated Campaign at AC&E Awards; Brand’s Simon Thuijs recognised as Young Strategist of the Year
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The Brand Agency’s Nature Knows Best campaign for the Water Corporation was recognised as this year’s best integrated ca
Agencies collaborate on ‘THE SUSPENSE IS KILLING ME’ CAMPAIGN to RAISe AWARENESS OF AUSTRALIAN KIDS WITH UNDIAGNOSED DISEASES
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A collaborative partnership of creatives and strategists including, Anthologie, Pretzel Communications, &Partners and o
Les Anneés Folles – JCDecaux celebrates the integration of APN Outdoor into the business with a 1920s Parisian celebration
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Last Friday, October 18, agencies and advertisers from all over Perth joined JCDecaux for ‘Les Anneés Folles’ - a 1920s
Likeable Creative Pitches “You don’t know where it’s been” on Gruen
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Likeable Creative appeared for the second time on Gruen’s The Pitch segment last night.
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
AWARD Awards early bird entries to close this Mon, 28th October – get your 10% discount now
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Time is running out to get a 10% discount for the 41st AWARD Awards - so get your entries in before Monday, October 28.
Apps People launches ProFound Incubator for Individuals of Neurodiversity
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ProFound, a unique incubator tailored specifically for neurodiverse individuals is about to launch in Perth.
The Communications Council WA Jump Start program introduces 20 exceptional students to the local Industry
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The Communications Council’s WA Jump Start Graduate Program concluded last Friday.
West Australian Ballet brings the power of feeling to every moment with new 2020 season campaign via Meerkats
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Last Tuesday night, West Australian Ballet's 2020 season launched in the beautiful WA State Theatre for the first...
A first for an energy retailer: Alinta Energy and Marketforce help West Aussies Move Home
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In a first for an energy retailer, Alinta Energy and Marketforce have worked together to launch a new moving service...
Bestads Six of the Best Reviewed by Rob Doubal and Laurence Thomson, chief creative officers, McCann UK and Co-Presidents, McCann London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Forrest Chase wins at SCCA and AMI Awards for campaigns via Trilogy
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Campaigns by Trilogy have seen Forrest Chase recognised at two separate awards ceremonies recently.
Lush launches second branded entertainment film via dedicated BE platform Dear Storyteller
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Mineral Resources has launched their new recruitment campaign this week and, instead of uploading a string of job...
Tickets now available for Effies ‘The Work Behind The Work’ event ~ next Wednesday, October 30
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The Communications Council Sponsored by ThinkTV is excited to present ‘The Work Behind The Work’, a special event...
Account Planning Group encourages members to enter new AWARD Creative Strategy categories
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The APG is joining forces with the 41st AWARD Awards to help celebrate and recognise the work of APG members.
Media asks ‘what’s the government hiding?’ in landmark #rightoknow campaign via Visability
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Australians woke this morning to find major news outlets censored, with the front pages of newspapers across the...
WA stations pick up four awards at 2019 Australian Commercial Radio Awards
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Western Australian stations have picked up four awards at the 2019 Australian Commercial Radio Awards (ACRAs).
The City of Perth appoints 303 MullenLowe Perth to marketing and media services contract
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The City of Perth recently confirmed the appointment of 303 MullenLowe Perth to its strategic marketing, media...
Youth mental health the focus of YMCA WA’s latest short-film series via King Street
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YMCA WA, in partnership with Youth Focus, engaged King Street to develop a project for Mental Health week called...
D&AD launches briefs for the 2020 New Blood Awards marking 40 years of New Blood
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D&AD has today released the briefs for the New Blood Awards 2020, marking the 40th anniversary of one of the largest...
Bowra & O’Dea reminds us not to miss the little moments in new campaign via Rare
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Rare has launched a new campaign for funeral directors, Bowra & O’Dea and Leanne O’Dea with the tagline ‘Because the...
The people save Picabar with a little help from Meerkats
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The owners and staff at Picabar can finally breathe easy this week. After months of living in limbo, the iconic...
Bestads Six of the Best Reviewed by Polina Zabrodskaya, CD, AMV BBDO, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Central Park Tower repositioned as Perth’s premier business address in new work via Block
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For some 25 years, Perth’s Central Park Tower has stood as an icon of the city’s skyline. Not only is it the city’s...
Meerkats leads Australian Finalists in RADIO & AUDIO at LIAs with four; Two for Nova Perth and One for The Studio at SCA Perth
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The finalists for the LIA Podcast shortlist have been announced and Australia has scored an impressive 11...
303 MullenLowe Perth launches GP Urgent Care campaign for the WA Department of Health
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The WA Government has launched a new pilot program, the GP Urgent Care Network, through an integrated campaign with...
Damon Stapleton: Advertising. So, what happens to once upon a time?
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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.
Metrix Consulting secures Federal Government funding to look at tourism knowledge bank
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Metrix Consulting has secured Federal Government funding to look at new data sources for tourism decision-making.
Anna Paine’s Creative LIAisons Diary Wrap-Up
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Anna Paine, art director at DDB Sydney represented Australia at the 2019 LIA Creative LIAisons program in Las Vegas...
Metro Perth gets its first blue tree thanks to Marketforce and The Blue Tree Project
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Yesterday, Perth creative advertising agency Marketforce Group downed tools, walked out of the office, grabbed tins...
AWARD Awards revamps to festival; updates categories in announcing the Call for Entries
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The Australasian Writers and Art Directors Association (AWARD) Awards today announced a major revamp as entries...
MARKETING SPECIALIST AND MEDIA COMMENTATOR MARK RITSON DELIVERS HIS LATEST MARKETING INSIGHTS TO PERTH ADVERTISING INDUSTRY
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Seven West Media with Marketforce / OMD recently hosted a breakfast with renowned marketing specialist Mark Ritson.
The Brand Agency Perth picks up two finalists for Foodbank WA’s ‘Hungry Puffs’ at LIA 2019
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The Brand Agency Perth has just secured two finalists at LIA in Las Vegas.
Matt Bladin’s Creative LIAisons Diary Wrap-Up
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CHE Proximity Melbourne Art Director Matt Bladin is representing Australia at the 2019 LIA Creative LIAisons program...
Destination Perth engages Bonfire to lead its digital marketing revival
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Destination Perth has appointed Bonfire as their organic search marketing partner.
Tickets now on sale for The Skulls 2019, hosted by Claire Hooper – Friday November 8
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Tickets are now on sale for The Skulls - WA's celebration of creativity in commercial communications.
After 16 years in business Cooch Creative grows deeper
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The agency believes that sometimes it’s better to shrink in order to grow.
Bestads Six of the Best Reviewed by Rodolfo Fernandes, Associate CD, FCB Chicago
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Jobs: This week’s employment opportunities
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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.
The One Club announces jury chairs for ADC 99th Annual Awards; call for entries now open
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A group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the global ADC 99th...
Dale Alcock invites Perth homebuyers to “feel the difference” in new campaign via ANT Marketing
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The Dale Alcock brand is inviting Perth homebuyers to ‘feel the difference’ in a new TV commercial that encompasses...
Ralph van Dijk’s LIA Diary from Las Vegas #1
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The key take out was to embrace your next audio brief and invest in the casting, production and direction.
Wilf Sweetland’s LIA Diary from Las Vegas #1
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Our Jury commenced today working our way through 19 hours of entries to get to a shortlist.
Block leads the way for WA at 2019 AGDA Awards
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Block has led the way for WA at the 2019 Australian Graphic Design Association (AGDA) Awards with ten finalists.
Four Silvers, three Bronzes at Spikes Asia for The Brand Agency’s Hungry Puffs
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The Brand Agency’s Hungry Puffs campaign for Foodbank WA has won four Silvers and three Bronzes at Spikes Asia.
Juicebox’s Joel Pember at Advertising Week NYC: Are the walls coming down?
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Juicebox Brand Strategist Joel Pember was in New York recently for this year's Advertising Week conference.
THREE CAMPAIGNS YOU HAVEN’T SEEN BUT SHOULD: Matt Wilson’s 2019 SPIKES ASIA WRAP
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The Brand Agency's Matt Wilson warps up his highlights from Spikes Asia 2019.
Bestads Six of the Best Reviewed by Kim Ragan, Creative Director, Colenso BBDO, Auckland
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
NYF’s Advertising Awards now open for entries; Midas Awards joins New York Festivals
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New York Festivals International Advertising Awards is now open for entries for the 2020 competition.
Kick-start your filmmaking career: Submit your script to AdFest’s Fabulous Five 2020 Program
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If you’re a young or emerging director looking to advance your filmmaking career by showcasing your work to the...
The West Australian’s series KILL OR BE KILLED? results in justice for domestic violence victim
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The West Australian has once again demonstrated the genuine power of quality investigative journalism with yesterday’s a
Spikes Asia releases final round of shortlists
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The final shortlists are: Creative Effectiveness, Film Craft, Glass: The Award for Change, Healthcare, Integrated and...
The Ramblings of a Ginger Abroad – The Brand Agency Perth’s Matt Wilson at Spikes Asia 2019
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Matt Wilson, Senior Copywriter at the Brand Agency Perth shares his thoughts after Day 2 of the Spikes Asia 2019.
Simonds Homes ‘Breaker Boyz’ campaign by AT Creative a finalist at the national AREA Awards
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The Breaker Boyz campaign for Simonds Homes created by AT Creative is a finalist at the Annual REA Excellence Awards.
Community News wins Best Advertising Print Execution for Lotterywest at News Media Awards
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Community News has been recognised for its excellence in publishing at the News Media Awards in Sydney last night.
Spikes Asia releases first round of shortlists; Eight for ‘Hungry Puffs’ by The Brand Agency
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Spikes Asia has announced the first round of shortlists.
KPMG Customer Experience Report: Australian brands face customer experience challenge
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Australian brands are in tough competition when it comes to providing an outstanding customer experience, with...
Bestads Six of the Best Reviewed by Marcus Tesoriero, ECD, The Brand Agency, Perth
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Lush releases 2019 WA Video Insights Report
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Lush The Content Agency has released the results of its first survey of video insights from WA marketers.
Shopping in the City given a colourful treatment in latest campaign via The Brand Agency
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The latest campaign for the City of Perth by The Brand Agency - ‘Shop, Dine and Play in Full Colour’ - has rolled out ac
Communications Council launches new report into Australian advertising effectiveness
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The Communications Council has launched a ground-breaking new report into advertising effectiveness in Australia...
Australians have the least trust in advertising professionals – Ipsos study
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A new Ipsos poll has revealed that advertising executives are the least trusted profession in Australia and that...
MullenLowe Profero launches office in Perth ~ headed up by newly appointed GM Michael Corry
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Global experience-led transformation network MullenLowe Profero is partnering with 303 MullenLowe and Mediahub and...
Search specialists Bonfire named 2019 Campaign Brief WA Digital Agency of the Year
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Bonfire has won Campaign Brief WA’s 2019 Digital Agency of the Year award.
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