Save African Rhino Foundation teams up with Rare to create pro-extinction campaign
July 15 2025, 11:48 am | | No Comments
A rhinoceros without its horn is no longer a rhinoceros. That’s the unsettling truth at the heart of a new campaign fr…
Save African Rhino Foundation teams up with Rare to create pro-extinction campaign
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The campaign ran across OOH, radio, and digital - introducing 'Rhinogedon' [Greek: ‘nose pain'].
Bestads Best of the Week Reviewed by Samira Ansari, Chief Creative Officer, Ogilvy New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
OzTAM announces Google DV360 as fourth DSP partner for VOZ Streaming
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With Google DV360 joining existing DSP partners - The Trade Desk, Microsoft Xandr and Nexxen - VOZ Streaming now...
Digital Loop expands portfolio with Concrete Playground, Refinery29 and Genius
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“Vinyl Media have truly become a preeminent hub for cultural storytelling and youth engagement."
Humour and heart win over Aussies in TRA’s Favourite Ads – H+Co’s Allianz spot ranks in at #1
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Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand...
Out of Home industry continues Q2 growth, and expands membership with Stream Outdoor
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“Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration," says Perera.
AdSchool Semester Two now open, taught by leaders from Ogilvy, Droga5, VML, Special + more
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AdSchool has opened enrolments for Semester Two, with a new round of part-time courses taught by senior talent from...
IMAA backs ACCC call for national regulatory reform on digital media + advertising platforms
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The ACCC recently released the final report of its five-year, landmark Digital Platforms Inquiry.
PADC celebrates creativity in all its flavours with the 2025 Skulls Awards call for entries
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Entries close Friday, 3rd August.
Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
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"My experience at Creatives LIAisons was incredible—it truly marked a before and after in my career."
LIA extends entry deadline to Wednesday July 23
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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...
Cannes Lions launches new global integrity standards following 2025 controversies
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Cannes Lions has announced new global integrity standards and measures in response to growing scrutiny around...
Youngbloods WA presents So You Think You Can DJ? Friday 25 July – tickets on sale
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Tickets are available now with a limited number of Early Bird tickets for $10, and General Admission at $15.
Blank Walls’ Co-Founder launches specialist OOH Studio — ‘Made You Look’
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Made You Look is all about the advertising space — short-term mural campaigns, media wall hires, and street-level...
AWARD School launches first team-based brief in 40+ year history
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For the first time since its inception, AWARD School has introduced a team-based brief, inviting students across the...
Policy, Opportunity, Partnership: Building a thriving creative WA together
July 8 2025, 2:34 pm | | No Comments
By Mark Braddock, IN:WA Representation Lead….
Cindy Rose to Succeed Mark Read as CEO of WPP
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Rose has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating...
Callum Mackenzie: Let’s talk about reconciliation. Not just during NAIDOC Week
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What I’ve learned is this: it’s not about having all the answers. It’s about being willing to ask better questions.
KWP+Partners’ ‘This Is Love’ film for RSPCA WA shows what real love looks like
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“This campaign is about expanding people’s idea of what love really looks like,” said Bryan Dennis.
Creative.adm hosts an empowering Personal Branding Workshop with Clontarf Foundation students in partnership with Hawaiian
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Over the course of the workshop, students were introduced to the fundamentals of crafting their personal brand.
Empire State of Social: Tyler O’Day to Headline State of Social ’25
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O’Day will share how he scaled the metaphorical brick wall of tradition to breathe new life into a 443-metre-tall...
Countdown begins for Telethon 2025 with 100 days to go until WA’s biggest weekend of giving
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On Saturday 18 and Sunday 19 October 2025, RAC Arena and the Perth CBD will come alive with the colour and energy...
Rolex Named Australia’s Most Recommended Brand for 2025 in YouGov Rankings
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YouGov has released its annual Most Recommended Brands ranking, highlighting the brands most endorsed by their...
Nils Leonard, Mim Haysom, Dave Bowman set to headline Cannes Download national roadshow as world’s best creativity hits Aussie screens
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Presented by Advertising Council Australia and Val Morgan, Cannes Download hits Perth on September 2.
Seven West Media elevates Bart Atkinson and Siahn Nardi to key sales roles
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Nardi will step into the Head of Agency role in August, while Tash MacNeill is on parental leave.
Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director
The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025
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It happens every year. The energy of January fades, deadlines stack up, pitches blend into one another, and suddenly...
Zurich Australia announces Perth CBD move and signage rights at landmark building
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Zurich has secured an initial seven-year lease across 700sqm on Level 14 of the building.
Policy, Opportunity, Partnership: Building a thriving creative WA together
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Strong policies only realise their full potential when they are supported by the day-to-day decisions....
The Brand Agency appointed as HIF’s integrated agency partner, expanding remit to include media
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"We look forward to collaborating closely with HIF over the next three years to build the brand and drive positive..."
Beautiful Pictures evolves for a future where production flexibility beats tradition
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The aim is to become the go-to partner for brands, agencies, and production companies seeking to shoot in WA...
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The Brand Agency appointed as HIF’s integrated agency partner, expanding remit to include media
July 8 2025, 2:19 pm | | No Comments
Following a comprehensive tender process, The Brand Agency has been appointed as the integrated advertising services par…
Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Transperth launches Thornlie-Cockburn line with Moonsail’s quirky wordplay campaign
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Work to home, becomes Wome. If you’re heading from the shops to your lounge, it’s Shounge.
Bonfire heads east opening Melbourne office
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Brodie McMaster, Senior Performance Media Specialist, is also join the team, adding depth to Bonfire Melbourne.
Advertising Council Australia and BlackCard team up to boost cultural confidence
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The BlackCard program provides practical insights into Aboriginal and Torres Strait Islander history, culture...
Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”
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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...
Channel 9 presents a two-part special on the murder of Stephanie Scott
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The Murder of Stephanie Scott follows the work of Detective Inspector Tim Clark and Detective Sergeant Justin Milne.
IMAA encourages members to support Indigenous businesses and reconciliation initiatives
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IMAA’s nominated First Nations social enterprise Kings Narrative calls on media industry to be ‘part of the change’
Cook Government under fire for outsourcing new Tourism WA campaign and for continued lack of policy on production dollars heading East
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The backlash over this new Tourism WA campaign has reignited long-standing frustrations within the local industry...
Statement from IN:WA on Tourism WA overlooking local production companies for new campaign
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We believe West Australians are best placed to tell our stories...
Juicebox Half Year Download: 10 Tech-Powered Shifts Reshaping Every Brand
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These are not passing trends. They are deep, structural shifts reshaping how brands compete, connect and grow.
Craig Hunter: An Apology to Creatives from a Planner
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Written by Craig Hunter, Founder and Managing Director of Blacksheep Strategic Group.
Mural Media and Pilbara Ports Launch Boat Safety Mural in central Karratha
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The mural forms a key visual element of Pilbara Ports 2025 Recreational Vessel Safety Campaign - now in its eleventh...
Australia scores one Yellow Pencil, one Graphite and one Wood at D&AD’s 2025 New Blood Awards
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D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming..
equ adds Paul Barrett as Principal Consultant, Digital Transformation
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Barrett joins from Telstra Purple, where he served as General Manager of Business Development.
thebox celebrates 25 years of creative innovation
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What began in 2000 as the vision of a 21-year-old dreamer - driven by a passion for originality and a desire...
PADC celebrates Call for Entry launch with PADC-U-There at Otherside of Nowhere
July 2 2025, 2:52 pm | | No Comments
The Perth Advertising and Design Club (PADC) kicked off the 2025 Skulls Awards season with a successful PADC-U-There eve…
Mark Braddock: This Time It’s Different, Again
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Generation X. You may remember us — though statistically, you probably don’t. We’re the blurry one.
Priya Patel: Inside the Cannes Jury Room – A Rookie’s Perspective
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Walking into the Cannes Lions jury room for the first time is a bit like showing up to a black-tie dinner and...
PADC celebrates Call for Entry launch with PADC-U-There at Otherside of Nowhere
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Early bird pricing is available this week only and closes on Sunday, 6th July.
OMD WA bolsters digital capabilities adding Gerry Eeringa Senior Performance & Data Director
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Eeringa’s arrival follows the earlier 2025 appointment of Daniel Bridgewater as Senior Performance & Data Manager.
Stream Outdoor continues to grow South Australian Network
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"These updates highlight our ongoing commitment to investing in Adelaide – with more to come.”
Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London
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"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."
The PADC Student Skulls are back! Alumni share the secrets of success – tomorrow 3 July
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Hear from past Student Skulls winners and discover how big ideas sparked even bigger careers.
Block-branded Margaret River project sells out
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Block’s scope for Tunbridge Walk included naming, brand platform, identity, campaign strategy, website design...
Diabetes WA celebrates 60-year anniversary with a new brand refresh – ‘By your side’
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Dux also incorporated Indigenous artwork previously commissioned by DWA from artist Bec Morgan as a means...
Her Agency – Women Leading the Marketing & Comms World Virtual Conference Set to Empower Next Generation of Women Leaders in Marcomms
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Bringing together Australia’s top female agency founders, Her Agency – Women Leading the Marketing & Comms World is a...
Bestads Best of the Week Reviewed by Fee Millist, Creative Director, Anomaly, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
AWARD launches ‘Crash’ – new course to fast-track soft skills for rising creative leaders
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AWARD has launched AWARD Crash, a new two-day intensive course to address one of the most pressing challenges facing...
PerthNow launches new website with enhanced opportunities for advertisers
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Natalie Richards will also take on the exciting new role of Audience Editor, focussing on bringing new readers...
Nick Leigh joins Anthologie as Impact Partner expanding strategic and experience capabilities
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Nick Leigh said: “It’s inspiring to join a team already delivering meaningful, collaborative change."
Joe Purdy from Hearts & Science named Seven West Media’s Agency All-Stars winner for May
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Purdy’s outstanding leadership, strategic thinking, and collaborative spirit make working with him both productive...
SCA WA hosts engaging afternoon for clients and partners with 92.9 Triple M talent
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92.9 Triple M Breakfast hosts Katie Lamb and Xavier Ellis put the hard questions to JB & Billy, who kept the crowd...
Damon Stapleton: Cannes. The truth is nobody bloody knows.
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A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ
Carat launches national campaign to bring Terracotta Warriors to life at WA Museum
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A centrepiece of the strategy is a high-impact partnership with Nine, spanning Integration, Metro and Regional TV...
Nine Radio appoints Noel Quick as Perth Director of Audio Sales for 6PR
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This appointment coincides with the move of Nine’s Audio sales and support teams from the centralised Nine Sales...
IMAA deepens reconciliation efforts through cultural immersion in the Northern Territory
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The group spent several days in Alice Springs, travelling alongside representatives from the IMAA’s nominated First...
OzTAM launches Streamscape delivering insights into Australia’s video viewing habits
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OzTAM has launched Streamscape - a new quarterly report that, for the first time, delivers a unified, independent...
Smelly Lunch Stories and Urban List call on industry to share experiences in new DEI survey
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Following the much-celebrated launch of Smelly Lunch Stories in October last year, the not-for-profit initiative is...
Initiative Melbourne bolsters leadership bench with senior promotion and new hire
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Media agency Initiative has bolstered its Melbourne leadership team, appointing seasoned retail marketer...
Warm Up at the Winter Edition of PADC-U-There – Tonight from 5:30 at Otherside of Nowhere
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Free for everyone - members and non-members alike! Join them tonight at 5.30pm.
Perth welcomes inaugural Frontiers Roadshow
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Last week, senior members of the News Australia and Media Tonic teams joined key agency partners at Crown Perth...
85 indies take ‘byte’ out of growing audio sector at first-ever IMAA Sound-Byte conference
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Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent...
Australia’s Complete Cannes Lions 2025 Tally ~ View All the Winners, From Grand Prix to Bronze
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Campaign Brief presents all of the Australian winners at Cannes Lions 2025.
PerthNow launches first-ever Local Eats feature
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Launching today, the feature runs across all PerthNow print and digital mastheads, giving local food operators...
Chapter Founders to lead brand strategy masterclass at State of Social ’25
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In a special deep-dive session titled “Metaphor Muesli: The Breakfast of Brand Champions,” Hunt and Muirhead will...
Australia climbs to #7 country in the world at the 2025 Cannes Lions Festival of Creativity
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Australia has solidified its position as a global creative powerhouse, finishing equal 7th with Canada in the country...
The Cannes comedown: After all the rosé here are the lessons that actually stuck
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The variety of work was staggering and frankly a lot of it was weird - brilliant but deeply off kilter.
Bang Digital among top 8 finalists in national indie agency Pitch Challenge program
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The finalists were chosen from their written pitches, which involved developing a media campaign brief for Mission...
Megan Tuckey signs on with SCA as Head of Commercial Western Australia
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Joining from Seven West Media, Tuckey worked across multiple roles, including Regional and PerthNow Local Sales...
Bestads Best of the Week: KFC’s ‘Let There Be Cake’ via Bananas Joburg + Brains & Brawn Bangkok
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KFC Thailand's "Let There Be Cake" stands out for its smart blend of humour, strategy and craft.
The Nightly soars to a record 3.2 million users
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In the past year, The Nightly’s audience has grown 73%. Almost half its audience is in the key 25 to 54 age range...
Top Jobs: Fremantle Football Club and Social Meteor
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As a senior leader and brand custodian, you will help shape the Club’s commercial narrative and play a pivotal role...
Elliot Yeo and Nat Fyfe join forces with MyPlace in latest spot via Sandbox and Braincells
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The new TV campaign also features Fox Footy’s own and WA native, Kath Loughnan.
Check out all the Grand Prix winners from the 2025 Cannes Lions Festival of Creativity
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Explore all 34 Grand Prix winners from this year’s Cannes Lions International Festival of Creativity, spanning 32...
Bestads Best of the Week Reviewed by Charles Baylis, Executive CD, ATime&Place, Melbourne
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
IMAA announces 2025 Group Deals With Significant Savings For Members
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The Independent Media Agencies of Australia (IMAA), Australia’s national industry body representing independent media...
That’s entertainment: 21.8 million aged 14+ used entertainment sites and apps in May, with Gen Z’s leading the charge – Ipsos iris data
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In the News category, Australians spent 5.3 hours in May consuming news content online, which was up +8.0% compared...
oOh!media strengthens sales team with return of Jadeane Price and appointment of Tyler Claassen
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Claassen has become a permanent member of the team, coming on as Senior Business Manager after covering Price’s...
Seven West Media hosts VIP breakfast with Dr Chris Brown
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The exclusive breakfast event previewed Seven’s upcoming content slate and commercial opportunities.
AiMCO to host live webinar on navigating talent management in the creator economy
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The Australian Influencer Marketing Council (AiMCO) is set to bring together two of Australia’s most influential...
DDB Worldwide named Network of the Year and WPP takes out Creative Company of the Year at final awards show of Cannes Lions 2025
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In a major coup DDB Worldwide was named Network of the Year. It is the second time in three years that DDB has won...
Bear Meets Eagle On Fire Crowned Independent Agency of the Year | Craft at Cannes Lions 2025; Ranked #3 Indie Agency of the Year globally
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Australia’s Bear Meets Eagle On Fire has emerged as one of the standout agencies of the 2025 Cannes Lions Festival...
History made as Revolver is the first Australian production company to win the Palme d’Or in the history of the Cannes Lions Festival of Creativity
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In an historic first, Revolver has been announced as the first Australian production company to win the Palme d’Or.
Motion Sickness + FINCH win Cannes Grand Prix for Good for New Zealand Herpes Foundation
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The campaign's overwhelming success took the tally to 6 Cannes Lion awards including a gold in Film Lion
Australia’s Cannes Lion haul so far, and who’s in the running for the final night showdown
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Campaign Brief presents all of the Australian winners at Cannes Lions 2025 so far - and with one night to go, all...
Trust and shared ambition the bedrock of creative effectiveness in Perth
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Their “Cop Enough” campaign did exactly this – “We got the conversation rolling, and that was a KPI achieved.”
DDB Worldwide named 2025 Pacific Regional Network of the Year at Cannes Lions
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The Cannes Lions Regional Networks of the Year Awards have been announced and DDB Worldwide has come out on top...
CB Q&A with Dr Mathew Farry, MD, Courageous Conversation South Pacific Institute on DEI’s Evolution + Advertising’s Role in Driving Change
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Campaign Brief speaks with Dr. Mathew Farry, Managing Director of Courageous Conversation South Pacific Institute.
CB’s Legendary La Colombe d’Or Lunch: Adland’s finest toast another fabulous Cannes gathering
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Held every Wednesday during Cannes Lions, CB has hosted the legendary lunch for 29 years, bringing together...
Alison Tilling Cannes Diary #1: Inside the jury room of the Creative Strategy Lions
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Alison Tilling, Chief Strategy Officer at VML AUNZ, represented Australia on this year’s Creative Strategy Lions jury...
Seven and PerthNow offer WA viewers a chance to win a luxury Kimberley escape
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To enter, viewers need to watch Stranded on Honeymoon Island, Monday and Tuesday nights at 7.30 or throughout...
Rare’s new Strategy Director Tim Woodsmith named as Grill The Marketers next guest
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Having joined Rare in March, Woodsmith has spent the past 15 years in the UK and Sydney.
Amanda Unwin rejoins Sydney market with Nine Radio as Director for Nine Audio Sales
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This strategic move reinforces Nine's Total Audio approach, which forms an integral part of Nine’s overall sales...
Michelle Melky’s Cannes Diary #2: Heavy hitters, expert pitching advice and big Brazilian energy
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"The brief was not a test, and you didn’t fail.” Now that’s a way to win a room of creatives.
Nine Perth hosts State of Origin pre-event celebration at Crown Mansions
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It also takes the crown as Australia’s No.1 program in 2025 and the highest-rating Game 2 since 2015 claiming a Total...
Mike Felix’s Cannes Diary: Day Something
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There was one piece of work, that from the moment I saw it, I knew it would be our Grand Prix.
Tim Duggan returns to SOS ’25 with workshop on creative renewal and work-life balance
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Duggan, best known as the co-founder of Junkee Media and the author of Work Backwards: The Revolutionary Method to...
Urban List releases ‘Where To, Really?’ culture-first travel report to guide brands into 2025
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Because here’s the thing: the problem isn’t the travel itself, it’s the expectation we’ve set.
Two Aussie entries make the cut at shortlist stage of Sustainable Development Goals Lions
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Australia has scored two finalists at the shortlist stage of the Cannes Sustainable Development Goals Lions.
Australia picks up 2 Silver and a Bronze Lion across Cannes PR and Media Lions
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Australia has scored two Silver Lions and one Bronze Lion on Day 3 at Cannes Lions.
Luke Williams joins Bonfire as Creative Director to lead newly formed creative offering
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The new creative department will led by former Marketforce creative director Luke Williams.
Top Jobs: Fremantle Football Club, Social Meteor, Lateral Aspect, Cancer Council WA and 303 ML
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Reporting to the Executive General Manager of Commercial and working as a key member of the Club’s Management Team...
Australia takes out the Cannes Film Craft Grand Prix for Telstra ‘Better on a Better Network’
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Australia has made a strong showing in Film Craft at Cannes Lions, led by Bear Meets Eagle On Fire with +61 and Revolver
Michelle Melky’s Cannes Diary #1: Closed-toe shoes and Chumbawamba wisdom
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Michelle Melky, Global Creative Director at Amplify, is one of the Australian representatives at the Cannes Lions...
Lucy Anderson and Gabby Smith’s Young Lions Diary #1: Yoga, Kelce Brothers and the Media Brief
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We started the day early with Morning Yoga with Makers AI, a rare moment of calm before the chaos properly kicked in.
Telstra introduces Colin the Cuckoo in quirky new campaign via +61 and Bear Meets Eagle On Fire
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The campaign is made up of a series of playful, short-form spots that feature Colin providing a running commentary...
Aussies and Kiwis plus global creatives attend the Campaign Brief Cannes Welcome Drinks honoring special guest ‘King David’ Droga
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Australia's Terry Savage, the former chairman of Cannes Lions, gave a short speech and proposed a toast to Droga
Four WA entries make the cut at the finalist stage of the 46th AWARD Awards
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The top performances in Australia include Bear Meets Eagle On Fire with 48 finalists, followed by Special.
96FM bounces back to #1 overall in Perth GFK Radio Survey 3
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96FM's rating increase was driven by a big increase of 5.7% in the 55-64 demographic.
Cogsflow hosts Perth ecommerce meetup, drawing over 100 industry professionals
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Agencies in attendance included Unify, Block, Bonfire, Workhouse, Distl, Likeable, Bang Digital, White Chalk Road...
Kirsty Muddle and Chris Howatson return to lead 2025 IPA Business & Agency Leadership – Places limited, reserve your spot today
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Two of Australia’s most respected agency leaders - Kirsty Muddle, CEO, Dentsu Creative & Merkle and Chris Howatson...
Ogilvy Sydney and MILO kick off 10th Anniversary year for Advertising Capstone Challenge
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Apart of the five participating universities are 10th anniversary special guest university - Curtin University Perth.
Perth expat creative Stephen de Wolf returns to Clemenger BBDO as National Chief Creative Officer
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Clemenger BBDO has appointed Stephen de Wolf as National Chief Creative Officer, marking a powerful homecoming for...
Motion Sickness / FINCH secures Cannes Lions Health and United Nations Grand Prix for Good for ‘The Best Place In The World To Have Herpes’
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Motion Sickness / FINCH have won the Lions Health and United Nations Foundation Grand Prix for Good for New Zealand...
ACA launches one-day workshop to demystify media for marketers and creatives – July 31
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The one-day workshop is designed by strategist Paul Hindle in collaboration with the ACA.
10,000 turn out for Telethon Mega Bingo Weekend
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The event raised more than $250,000 for sick, vulnerable and disadvantaged children across WA.
Omnicom eyes full Clemenger ownership; Nick Garrett tipped to lead Oceania integration
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Omnicom Group is in advanced negotiations to acquire the remaining 13.16% stake in Clemenger Group, aiming for full...
Mim Haysom’s Cannes Diary #1: No egos, big ideas and a Creative Data shortlist worth celebrating
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Today was day 1 in the jury room. Ten strangers, all from different countries and with very diverse experience.
Engine Brisbane appoints award-winning Perth expat creative Joe Hawkins as Senior Creative
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More recently, he’s worked as a freelance senior creative in the Sydney and Brisbane markets...
Bestads Best of the Week: Lipton Ice Tea Benelux’s ‘Ice Tea Insurance’ via TBWA NEBOKO/TBWA Belgium
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"I love this because of the bigger idea over the TV execution specifically," says Coad.
2025 Australian Gen Z Report findings now available – book a free presentation
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Today, Strategies has released the 4th edition of the Australian Generation Z Report, a large and comprehensive...
Perth lights up in blue to celebrate Channel 9 Perth’s 60 years
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Perth landmarks that will light up include: Elizabeth Quay, The Bell Tower, the WACA, Yagan Square and more.
Branding and digital design agency Slick’s 20 year evolution to client subscription model
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“Twenty years have flown by, it has been an incredible journey but we have never lost our start-up mentality.”
WA’s senior marketers rethink strategy at Bonfire’s Funnel Vision
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Google’s Insights into Modern Buyer Journeys: Arshad Mirza from Google shared important findings from a study...