Archive

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The Creative Corner Board has made the difficult decision to cancel the event for 2021.

Tourism Australia urges travellers to take an epic holiday in new campaign via M&C Saatchi

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The next phase of Tourism Australia’s Holiday Here This Year campaign via M&C Saatchi Sydney has launched today, with...

2021 Australian Millennial Report + Australian Gen Z Report released along with new podcast

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To celebrate the release of the 2021 editions of the Australian Millennial Report and Australian Generation Z Report...

Glide Agency Crowdfunding campaign for Coinstash hits $2.8M target with 9 days to spare

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The marketing strategy the Glide team devised, resulted in a Facebook paid-media campaign that saw immediate traction...

Top Jobs: This week’s employment opportunities

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Positions available this week are at Channel 9, Val Morgan and 96FM.

Don’t miss the 42nd AWARD Awards Virtual Ceremony on Friday 21st May 1pm

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Get your team together, break out the drinks and experience the 42nd AWARD Awards.

One month to go to finalise entries for the Effie Awards 2021 – entries close Thursday, June 3

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One month to go! This is an important reminder to agencies and clients that you have until Thursday 3 June to submit...

Marketforce reach finalist stage at 2021 Australian Web Awards for NT Major Events Company website

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The winners will be announced on the 22nd of May, at the Q1 Skypoint in Surfers Paradise.

WA photographer Harriet Harcourt wins award for Food Portraiture in the international Pink Lady Food Photographer of the Year Awards

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This year they attracted over 10,000 entries from 80 countries.

Bestads Six of the Best Reviewed by Vasudha Misra, Executive Creative Director, BBH India

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

WA Department of Health starts the conversation around sexual health & relationships via new 303 MullenLowe campaign

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The new campaign, titled 'HealthySexual' was developed in response to rising STI rates in the state.

The One Club calls on creative industry to step up and sign new Paid Internship Pledge

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The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools...

Seen+Noted: Nick Ball directs the Incredible Untold Tale of Isabelle Simi in new U.S. campaign

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The creative team at independent San Francisco agency Venables Bell + Partners, including Australian expat creative...

Campaign Brief partners with The One Club to host “Global Media Talks: Australia” at Creative Week 2021 on Thursday, June 10, 10am-11am AEST

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One of nine CW2021 sessions hosted by top ad publications around the world.

MiQ continues Australian expansion with Trent McKeown and Krisela Nadal joining WA team

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McKeown has extensive experience in the WA media market & Nadal joins from activation team at Dentsu Programmatic.

Rare reaction to Agency of the Year win

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Relive the excitement of last week’s Agency of the Year award win...

Another hire for Carat Perth with Vivien Huynh joining in digital media and content role

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Huynh will support Carat clients seeking social media management, digital content and copywriting.

Hunter Communications welcomes five new clients

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Among the new wins, the consultancy has been selected to nationally represent the 2021 Australian Masters Games.

Creative Circle: Steve Straw + Garry Dean

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Creative thinkers from the Perth industry highlight recent great work that caught their eye...

Advertising Council Australia launches inaugural Reconciliation Action Plan

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Advertising Council Australia has today launched its inaugural Reflect Reconciliation Action Plan (RAP), the first...

Top Jobs: This week’s employment opportunities

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Positions available at Likeable, Seven West Media & Black Swan State Theatre Company

News Corp Australia strengthens audience data with new capabilities and digital ad solutions

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The new data will be available through News Corp Australia’s digital marketing platform and News Connect.

PRIA WA on switching the channel in WA

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Joining the discussion will be special guests Ben O’Shea, Aaron Crowther and Nicole Moody.

Merlee Jayme, Ali Rez and Natalie Lam to lead Ad Stars 2021 Awards juries as executive judges

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AD STARS is free to enter and work is judged on global standards.

Feminist author Clementine Ford delivers a very important PSA on consent via The Royals

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A new social video about consent aims to set the conversation back on track.

Bestads Six of the Best Reviewed by Pierre Chan, CD, One Twenty Three West, Vancouver

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Last chance to submit your entries into Campaign Brief’s The Work 2021: Final entry deadline is Monday May 17th – no further extensions

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Already more than 1,450 entries have been submitted to The Work 2021...

Cannes Lions announces the 2021 shortlist jury with eight jury members from Australia

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Cannes Lions has today announced its jury line-up of global experts selected to shortlist world-class creative work...

McGowan on a “Do Over” public holiday: “I hadn’t thought of that”

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The full chat also talks about the logistical difficulty in locking down a city at short notice.

303 MullenLowe young guns Lara Hudson and David Svarc reflect on entering the industry amidst a pandemic

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Life in lockdown was hard enough for the seasoned folk within the industry, but for those trying to learn the business..

96FM celebrates the winners of the Radio categories at the Campaign Brief Awards

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Campaign Brief WA Awards sponsor 96FM this morning surprised the winners of the Radio categories with a magnum of Moet..

Good Times: Newscorp Decoded

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This was Newscorp's third Decoded video presentation and the first time Newscorp had held viewing events.

High Five: Australia

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Jason Romeyko is a curator of stories across multiple platforms. Forged as a writer at Saatchi & Saatchi in 1993, he...

The One Club for Creativity announces Virtual Creative Week 2021 from Mon June 7- Fri June 11

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After last year leading the industry as the first global ad and design organization to produce virtual awards shows...

Rare takes out the Agency of the Year award at the 2021 Campaign Brief WA Awards

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For Rare, 2020 was one of its most successful years ever with respect to new business growth.

Wunderman Thompson’s Gavin Bain named Ad Person of the Year at 2021 Campaign Brief Awards

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Gavin Bain had a big 2020. Firstly, he facilitated the sale of Meerkats into WPP AUNZ and Wunderman Thompson...

Longreach takes out Challenger or Specialist Agency of the Year at 2021 Campaign Brief WA Awards

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The Longreach business opened just over two years ago, hitting the ground running in January 2019.

Mental Health Commission named Advertiser of the Year at the 2021 Campaign Brief WA Awards

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This is the 30th anniversary of our top client award sponsored by Southern Cross Austereo (SCA).

303 MullenLowe’s Eloise Cribb named Supernova of the Year at 2021 Campaign Brief WA Awards

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The Supernova of the Year recognises outstanding young executives who have the potential to be future industry leaders.

oOh!Media goes back-to-back winning the Media Organisation of the Year award at the 2021 Campaign Brief WA Awards

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In a tight battle for this award only 4 points separated the top 3 organisations.

The Helen Filov Media Agency of the Year award goes to Initiative for the fourth year in a row

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This is the sixth time in the history of this award that Initiative has topped our poll.

Geoff Langton joins Carat as Client Manager

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Langton has been with Initiative for the last 4 years, most recently as a Senior Media Buyer across key clients.

Val Morgan Outdoor joins the OMA and MOVE

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VMO is a 100 per cent digital OOH advertising business with a network of 10,000 digital screens across...

2021 Campaign Brief WA Awards: Seven agencies in the running for the Agency of the Year award

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The Agency of the Year will be announced here on CBWA tomorrow afternoon, April 22nd - between 4:30pm and 5pm.

2021 Campaign Brief WA Awards: Shortlist for the Ad Person of the Year award released

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There are 9 very worthy contenders for the 2021 Ad Person of the Year Award.

2021 Campaign Brief WA Awards: Six of Perth’s best clients in contention for the Advertiser of the Year award

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Over the past 30 years many of WA's biggest and best brands have received this prize

Triple M to broadcast ANZAC Day special across regional Western Australia this Sunday

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From Broome to Busselton, Katanning to Kalgoorlie and everywhere in between, Triple M will be commemorating ANZAC Day.

Agency All Stars defeat Seven West Media’s advertising team at annual AFL 9’s challenge

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The agency team defeated Seven West Media’s advertising team for the third year in a row with a final score of 46 /49.

Final call for tomorrow morning’s PADC Indigenous Creatives Breakfast Commune

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The PADC has been able to gather a fantastic collection of voices for this conversation around the topic of diversity.

oOh! builds retail presence in Perth with exclusive Claremont Quarter contract

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These assets will provide brands with strong reach to connect with a loyal customer base in a prime location.

Dear Storyteller launches season 3 of The Week in Brand Storytelling mini marketing chat show

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The mini marketing chat show is hosted by Dear Storyteller duo, Mike Drysdale and Clare Reid.

The One Club announces Right The Ratio 2021 Summit to advance industry gender equity

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In line with its commitment to advance gender equality and inclusiveness in advertising, The One Club for Creativity...

Seen+Noted: Women’s Work Collective and Saatchi & Saatchi New Zealand enter Cannes Lions with a case study of a campaign that never ran

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Women’s Work, a collective of women New Zealand photographers, admit that you won’t have seen their campaign before...

Top Jobs: This week’s employment opportunities

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Positions available at Likeable, Bonfire, Seven West Media, Block, Black Swan State Theatre Company

2021 Campaign Brief WA Awards: The top 8 in the running for Media Organisation of the Year

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This prestigious Media award was first introduced in 2007 and our first winner was Nova 93.7.

2021 Campaign Brief WA Awards: Who made the shortlist for the Supernova of the Year award?

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This year we received 23 submissions for Supernova of the Year and from this list 11 are shortlisted.

2021 Campaign Brief WA Awards: Finalists for the Helen Filov Media Agency of the Year award

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This year there are six agencies shortlisted for the The Helen Filov Media Agency of the Year award.

2021 Campaign Brief WA Awards: Nine diverse companies in the running for the Challenger or Specialist Agency of the Year award

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First introduced in 2015 previous winners are Block (twice), Bonfire, &Partners and Anthologie.

The team behind Emergence in Margaret River to host inaugural Experiential Travel Summit

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ETS is created for professionals and business owners working in marketing, communication, customer experience...

Bestads Six of the Best Reviewed by Matteo Maggiore, senior creative, Jung von Matt

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Nova Boy returns to turn up the feel good in new NOVA national marketing campaign

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The TVC reintroduces Nova Boy to audiences alongside the Nova Network’s much loved breakfast teams across the country.

Good Times: Channel 9 launches new season of Lego Masters with sneak peek function

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The new series premieres tonight, Monday, April 19 at 7.30pm on Channel 9.

Nine names Tara Ford, Cindy Gallop, Ant White and Russel Howcroft for State of Originality panel

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Nine has today named the judging panel for its much-anticipated State of Originality, Australia’s richest advertising...

Wunderman Thompson wins Television Campaign Best of Year at the 2021 Campaign Brief WA Awards for St John WA

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Luke Williams and Matt Wilson were the Wunderman Thompson creative team behind this campaign.

Gatecrasher wins 2021 Best of Year award in TV Single category at the Campaign Brief WA Awards for ‘Yeah, Nah’ for Road Safety Commission

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The Gatecrasher spot for Road Safety Commission beat four other finalists.

&Partners’ Revive WA campaign picks up second Best of Year award at Campaign Brief WA Awards in the Integrated Campaign category

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Dav Tabeshfar, Bryan Dennis and Josh Edge were the creatives behind the campaign.

Rare collects 2021 Campaign Brief WA Awards Online Film Best of Year for Transperth ‘Distraction Is Never Funny Around Buses’

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Rare takes out Best of Year award ahead of five other shortlisted entries.

RAC ‘Key Lines’ via Wunderman Thompson takes out FTG Best of Year at Campaign Brief WA Awards

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Details of this award and all other CB Awards will be released in the special awards edition of Campaign Brief.

&Partners secures Digital Media Campaign Best of Year award for Revive WA industry campaign at the 2021 Campaign Brief WA Awards

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The Revive WA campaign was created by Dav Tabeshfar, Bryan Dennis and Josh Edge.

Rare’s Brightwater campaign scores the Best of Year award in the Radio Campaign category at the 2021 Campaign Brief WA Awards

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The winning Brightwater campaign was written by Alida Henson and Jessica Marshall.

Bonfire wins Best of Year for Use of Data with Curtain & Blinds Co at Campaign Brief WA Awards

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Full coverage of the Campaign Brief Awards will be released in the special awards edition of Campaign Brief magazine.

&Partners scores the Out of Home Best of Year award for Auto Masters ‘Brake Test’ at the 2021 Campaign Brief WA Awards

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The winning Auto Masters "Brake Test" campaign was created by Dav Tabeshfar and Bryan Dennis.

Rare wins Press Best of Year at 2021 Campaign Brief WA Awards for Bowra & O’Dea ‘Only One’

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Bowra & O’Dea, created by Rare, has taken out the Best of Year award in the Press - Single or Campaign category.

Wunderman Thompson takes out the 2021 Radio Single Best of Year award for ‘Closer’ at the Campaign Brief WA Awards

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Wunderman Thompson won for a spot for the Victorian Department of Justice and Community Safety.

WPP AUNZ launches NextGen Leaders program to attract new + diverse talent across the region

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In partnership with WPP Global, WPP AUNZ has today announced the launch of a new program designed to attract new and...

2021 Campaign Brief WA Awards: 5 entries named finalists in the Integrated Campaign category

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The Best of Year winners for all creative categories will be announced on CBWA between 3pm and 4pm tomorrow.

2021 Campaign Brief WA Awards: The Use of Data category sees five entries named finalists

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The Best of Year winners for all creative categories will be announced on CBWA between 3pm and 4pm tomorrow.

2021 Campaign Brief WA Awards: See what three pieces of work made the cut in the FTG category

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For those ideas that don't fit into traditional categories but deserve to be recognised.

Something for everyone in today’s Perth Radio ratings Survey 2: Nova retains #1 overall

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Nova 93.7 has retained its #1 position overall in today’s much anticipated GFK Survey 2 results.

Top Jobs: This week’s employment opportunities

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Positions available this week include jobs at Bonfire, Block Branding and Seven West Media.

2021 Campaign Brief WA Awards: Four finalist announced in the TV Campaign catagory

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TV Campaign category sees four campaigns selected as finalists.

2021 Campaign Brief WA Awards: 4 entries make the cut in the Radio Campaign category

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There are 4 finalists that have made the cut for the Radio Campaign Best of Year Award...

New marketing association WAMA to hold launch event on April 30th – Experience Matters

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Hosted by Wunderman Thompson's Gavin Bain, Peta Maddock, Danielle Giles & Susie Davison will join the panel discussion.

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The AWARD Awards ceremony will take place virtually via a live-stream on Friday 21st May at 1pm Perth time.

Australia’s Loyalty Crisis: R/GA’s New Report Uncovers a Staggering 60% of Customers in Australia Unlikely to Return

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R/GA Australia has released a CX report that reveals a loyalty crisis in Australia.

Seen+Noted: Grey puts Volvo cars to the Ultimate Safety Test in new campaign with a twist

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In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo’s impressive safety tests over the decades.

2021 Campaign Brief WA Awards: View the five finalists for the TV Single Best of Year award

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Five different agencies pick up finalists in the 2021 Campaign Brief WA Awards TV Single category.

2021 Campaign Brief WA Awards: The Digital Media Campaign category sees five entries make the cut

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The Best of Year winners for all creative categories will be announced on CBWA between 3pm and 4pm on Friday this week..