Archive

Bestads Six of the Best Reviewed by Ian Mackenzie, Chief Creative Officer, FCB/SIX, Toronto

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

The AANA launches new Code of Ethics

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Following an extensive public review process, the AANA can today announce the new advertising Code of Ethics which...

The Trenches expands with Youngbloods to launch in Queensland and Western Australia

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There may still be physical borders in places, but for QLD and WA there are now even more ways to connect.

96fm celebrates 40 years with $40,000 cash prize plus Volkswagen giveaway on Botica’s Bunch

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96FM Perth celebrated its 40th anniversary milestone on Friday with a live broadcast event at The Camfield on...

PADC X FCC PRESENTS COMMUNE: LISTEN EDITION – This Wednesday September 23 at Freo.Social

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The PADC and Fremantle Chamber of Commerce are presenting an industry panel discussion about the role of Sound + Music..

Containers for Change launches in WA with giant Black $wan in Yagan Square via The Works

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A giant Black $wan made from almost 10,000 plastic bottles has been revealed in Perth ahead of the launch of...

Seen+Noted: Here’s to the original fearless girl

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State Street Global Advisors' classy tribute to Ruth Bader Ginsburg.

‘AUDIENCE MATCH’ DATA PARTNERSHIP WITH ADOBE A MAJOR DEVELOPMENT FOR NINE IN 2021

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Nine has previewed its line-up for 2021 in a virtual upfront this week and included some important announcements...

Bankwest unveils new fuss-free brand design and ‘The Customer Ad’ spot via UNION, Sydney

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Bankwest has unveiled a new logo and brand identity, reflecting the Bank Less vision the financial institution...

Erica McGee navigates SCA WA’s course through COVID and gets set for Radio’s rebound

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It has been anything but 'business as usual' for Erica McGee since she took over as Acting GM of SCA Perth following...

Contagious to host online APAC Bootcamp

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Campaign Brief readers can access a discount of 25% off tickets.

Former IPG Mediabrands CEO Danny Bass appointed as the new chairman of UnLtd

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Danny Bass, previously CEO of IPG Mediabrands, has been appointed as the new chairman for UnLtd, the industry’s...

RAC gives the Kookaburra’s laugh new meaning in latest roadside campaign via Wunderman Thompson Perth

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RAC has launched a new integrated campaign for its Roadside Assistance business that answers the age-old question...

PADC X FCC PRESENTS COMMUNE: LISTEN EDITION – next Wednesday September 23 at Freo.Social

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The PADC and Fremantle Chamber of Commerce are presenting an industry panel discussion about the role of Sound + Music..

Young Glory unveils 18k Gold Championship Rings to celebrate winners; announces first judges of 2020-21 season

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Meet the only advertising trophy that gains in value

Top Jobs: This week’s employment opportunities

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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.

HBF reviewing creative and media agency partners

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HBF is undertaking a review of its creative and media agencies, with a pitch...

Bestads Six of the Best Reviewed by Malcolm Poynton, Global CCO, Cheil Worldwide

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Damon Stapleton: Creativity. Maybe Kanye isn’t crazy.

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A blog by Damon Stapleton, regional chief creative officer, DDB Australia and New Zealand.

Made In The Pile introduces LSD for a happier, healthier work environment

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With growing awareness of the importance of good mental health, Made In The Pile has introduced Life Saver Days...

WA Government invites West Aussies to Work out Yonder in campaign via The Brand Agency

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The Brand Agency has produced a new campaign to encourage West Australians to fill short-term seasonal jobs...

Joondalup Resort appoints Coffey & Tea as its new Digital Marketing Agency

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Coffey & Tea has been appointed to provide digital marketing services to Joondalup Resort, working across their range...

Mental Health First Aid training course for industry CEOs and senior leaders launches

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The Mentally Healthy Change Group has launched a Mental Health First Aid (MHFA) training course specifically for...

Continued growth sees Digital Loop strengthen its business development team with appointment of media powerhouse Louisa Tyson

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Louisa Tyson has joined the Digital Loop team as Business Development Manager, bringing a wealth of experience...

Top Jobs: This week’s employment opportunities

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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.

Bestads Six of the Best Reviewed by Corinne Goode, Creative Director, BBDO San Francisco

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Block wins at Ad Stars

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Block has won a Crystal award in Ad Stars’ special Pivot category for Otherside Brewing ‘Plan C’.

PADC X FCC PRESENTS COMMUNE: LISTEN EDITION Wednesday 23 September 6.00pm | Freo.Social

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The PADC and Fremantle Chamber of Commerce are presenting an industry panel discussion about the role of Sound + Music..

AACTA Reg Grundy Award offers $50,000 prize to any Australian with the best idea for a new and original TV entertainment program

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AACTA will strengthen its commitment to supporting new voices in screen entertainment and fast tracking new and...

Startup social media & ecommerce app LITT launches marketing campaign in WA

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LITT, a new social media and e-commerce hybrid app, has launched a major marketing push on TV, digital media and...

Digital Loop acquires exclusive partnership with The Roar to grow digital offering

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Digital Loop continues to break new ground as the go-to agents for premium digital media publishers in WA with...

Main Roads gets smart with Cooch

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One of Western Australia’s largest campaigns has been successfully completed by one of the state’s smallest agencies.

‘Disappearing Dracula’ helps launch the return of West Australian Ballet via Wunderman Thompson Perth

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To promote the return of its award-winning production Dracula, West Australian Ballet and Wunderman Thompson have...

Top Jobs: This weeks employment opportunities

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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.

Join the PADC and Unltd for ‘Brief to Self’ webinar: tomorrow – Thursday September 3

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Join the PADC this Thursday, September 3, for a unique, 12.30pm lunch break webinar as they tackle the biggest brief...

Department of Water and Environmental Regulation Get it Sorted via Gatecrasher

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A new campaign which launched this week is set to reframe how the public go about sorting their waste.

UnLtd calls for industry cyclists to help create jobs for young people at risk

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Social purpose organisation UnLtd is calling all cyclists in the Perth advertising industry to join in on a new

Bestads Six of the Best Reviewed by Wayne Deakin, Executive Creative Director EMEA, HUGE, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Would you like to be discovered as a New Star or Young Star? Enter before 23 Sept to win $4,000

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If you’re a junior creative with under five years professional experience in advertising, marketing and PR, don’t...

WHAT THE EAST HAS TAUGHT ME ABOUT THE WEST: MATCH & WOOD’S MICHAEL WRETHAM

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Heading back to Perth after five years, Michael Wretham, National Communications Director at Match & Wood, considers...

Gage Roads Brewing Co. shores up Market Position with Bonfire Engagement

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The craft beer market is on a meteoric rise. New brands and styles popping up almost weekly. So, one of WA’s original an

WA State Government launches new transport infrastructure campaign via The Brand Agency

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The State Government has partnered with The Brand Agency to deliver an integrated campaign to inform West Australians..

Bestads Six of the Best Reviewed by Andy Jex, Chief Creative Officer, TBWA\London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Brownes Dairy and Bonfire Lead the WA Contingent in the 2020 AMI Awards for Marketing Excellence

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The WA State Finalists for the 2020 AMI Awards have been released with Perth based digital performance agency Bonfire...

RAC Parks & Resorts invites West Australians to ‘Relax Your Way’ via WundermanThompson Perth

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RAC has launched a new campaign for its Parks & Resorts business that shows the natural beauty and breadth of...

Youngbloods Debate at State of Social ‘20: Is social media good for your mental health?

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Youngbloods WA will lead a debate at the State of Social conference on the effect of social media on mental health.

Equity crowdfunding platform Birchal and Glide Agency support startups to raise capital

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Glide are leveraging their expertise for clients of Birchal, a new equity crowdfunding platform reinventing venture...

Best Ad of the Day: Setapp ‘Don’t Get Sidetracked. Get Setapp’ by Droga5 London

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Showcasing the best ads that have caught our attention over the past week.

YOUTH LEGAL SERVICE ENLISTS PERTH’S TOP YOUTH INFLUENCERS FOR SOCIAL MEDIA CYBER-BULLYING CAMPAIGN VIA TONIC DIGITAL

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Not-for-profit organisation Youth Legal Service has launched a first-of-its-kind for WA digital campaign to help stop cy

Accounting firm RSM Australia heads to the wide open spaces in new campaign via Lateral Aspect

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Perth creative agency, Lateral Aspect, have created two new spots for global accounting firm, RSM Australia.

The Communications Council relaunches as Advertising Council Australia; relaunch aims to reinject confidence in the future of advertising

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New name puts focus back on advertising and signals rejuvenated strategic direction

Bestads Six of the Best Reviewed by Herbert Hernandez, founding partner, GIGIL, Philippines

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

AWARD’s Work Behind the Work series wrap with Grave of Thrones this Friday 21 August, 3pm AEST

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This Friday 21 August AWARD will wrap up its Work Behind the Work series with the creators of HBO/Foxtel's 'Grave of...

Western Power and Wunderman Thompson continue to Make the Safe Call with the latest extension of their electrical safety campaign

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Wunderman Thompson’s latest work for Western Power introduces us to a very realistic electrical mishap featuring...

Rare’s Liz Hammond wins ‘Best in The West’ press advertising creative exercise for Bowra & O’Dea

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Rare Creative Director Liz Hammond has won our Best in The West press advertising creative exercise with an ad for...

MRS MAC’S SEEKS PIE-ONEERING IDEAS IN LATEST CAMPAIGN FROM DIGITAL AND CREATIVE AGENCY FIREFLY

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Mrs Mac’s is calling on pie fans to “pitch” their most creative, tasty and ultimately Aussie-iest pie recipe.

PetRescue rallies pet lovers to help build a safe future for Australian pets with technology

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PetRecue is creating a first of its kind digital event for the animal welfare sector which it hopes will...

Western Australia’s Oli Nicholson crowned AWARD School 2020 National Top Student

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West Australian Oli Nicholson has been named AWARD School 2020 National Top Student at an Australia-wide virtual...

Best in The West press advertising creative exercise going down to the wire: The Top Ten

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It’s an extremely close call in Campaign Brief’s Best in The West press advertising creative exercise.

Effie Finalists for Rare and 303 MullenLowe Perth

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Rare and 303 MullenLowe Perth have scored finalists at the 2020 Australian Effie Awards, presented by...

AWARD Awards Agency of the Year DDB NZ to present the Work Behind the Work, Friday 14 Aug

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AWARD is excited to welcome AWARD Awards 2020 Agency of the Year DDB Group New Zealand to present its outstanding...

Best Ad of the Day: Burger King ‘Late Night Stores’ by DAVID Sao Paulo

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Showcasing the best ads that have caught our attention over the past week.

Juicebox brings in Andy Davey to bolster their fast-developing strategic offer

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Andy Davey has joined Juicebox as Director of Strategy following an impressive year of growth for the 40-strong agency.

Bestads Six of the Best Reviewed by Fabio Seidl, Director, Global Creative Development, Facebook

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

WPP AUNZ accelerates its transformation in WA with Meerkats acquisition and merger with Wunderman Thompson

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WPP AUNZ has officially announced its acquisition of Meerkats, as part of the company’s strategy to boost client...

A Stellar line-up of judges for ‘Best in The West’ press advertising creative exercise; winner to be announced this week

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We’re getting down to the pointy end of our Best in The West creative competition, with the winner to be announced...

Eardrum creates new ‘Radio Alive’ ads to show how radio maximises results for businesses

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Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive...

96FM CELEBRATES 40 YEARS TODAY; TUNE IN TO THE VERY FIRST BROADCAST REPLAY AT 4.00PM

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40 Years ago today - August 8, 1980 - Perth radio was changed forever when 96FM began broadcasting.

Webinar: HubSpot and LinkedIn Reveal the Trends and Data Insights Driving Engagement on their Platforms. 9.30am on Tuesday August 11

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In the next episode of Bonfire's data-driven marketing webinar series, the local digital performance agency will host...

Get coached by ad legend Sir John Hegarty

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Shot in Hegarty’s iconic London office, 'Hegarty On...' is an immersive experience, enhanced by a layer of animation.

FIREFLY ADDS SIX NEW CLIENTS AND LAUNCHES NEW MEDIA PLANNING & BUYING SERVICE

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Firefly has brought on six major new clients and are continuing to expand adding a new media planning and buying arm...

Vale Tristan Berentzen: Memorial service this Saturday, August 8

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Well-known marketer and Chairman of ADMA in WA, Tristan Berentzen passed away last month.

AWARD School 2020 National Winner to be announced via a virtual celebration on 12 August

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Following the announcement of the AWARD School 2020 state winners on 29 July, there’s just one week to go before this...

Apple, P&G, Jeep, Amazon + Sandy Hook Promise vie for top commercial gong at 2020 Emmy Awards

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Take a look at the five campaigns in the running here.

Best Ad of the Day: Coca-Cola ‘Open Like Never Before’ by 72andSunny Amsterdam

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Showcasing the best ads that have caught our attention over the past week.

Top Jobs: This weeks employment opportunities

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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.

The Marketing Mix offers TrafficGuard fraud protection software

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The Marketing Mix is now offering TrafficGuard fraud protection software for Pay-Per-Click and impression campaigns.

Bestads Six of the Best Reviewed by Jason Romeyko, Worldwide ECD, Serviceplan Group

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Rare, Meerkats and Block score finalists at Ad Stars 2020; in the running for US$10,000 prize

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Campaigns by Rare, Meerkats and Block are amongst the 1651 finalists at the AD STARS 2020 Awards.

Scitech appoints Anthologie to launch new ‘Earth Matters: Rethink the Future’ exhibition

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Following a competitive pitch, Anthologie has been appointed to partner with Scitech to promote their new exhibition...

Sixteen students graduate from 2020 AWARD School WA ; Oli Nicholson wins Gold Pencil

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The Communications Council was delighted to be able to host the WA AWARD School 2020 Graduation Night in Perth...

Rare Strengthens Its Creative Team With Two New Recruits From Sydney

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Previously Sydney-based Art Director Rob Mead and Multimedia Specialist Yuri Fontes have joined the Rare team.

Industry helps sick children get creative

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Four WA media companies have teamed up to deliver over 350 arts & crafts supplies for Perth Children’s Hospital...

AWARD School 2020 State Top Students Announced ~ Virtual graduation ceremonies in NSW, VIC, QLD and SA; ‘in-person’ graduation ceremony in Perth

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AWARD School announced its top students for 2020 tonight in each state in a celebration of Australia’s ‘hardcore thinker

Road Safety Commission launches legislation change campaign with The Brand Agency

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The Brand Agency has launched its latest Road Safety legislative change campaign, that educates Western Australians...

Top Jobs: This weeks employment opportunities

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Each week Campaign Brief posts positions available within the WA advertising, media & marketing industry.

David Roberts: Rise of the introverts ~ why a socially-distanced AWARD School might produce more quietly talented creatives

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By David Roberts, BMF creative director and AWARD School tutor

Fifteen agencies step up to the plate in ‘Best in The West’ newspaper advertising creative exercise

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Fifteen agencies have submitted 50 entries for Campaign Brief’s Best in The West creative exercise.

Bestads Six of the Best Reviewed by Paul Chan, Chief Creative Officer, Cheil, Hong Kong

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...