Bestads Best TV of the Week: Telstra’s ‘Villains – Supreme Leader’ via Bear Meets Eagle On Fire / +61
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Telstra’s ‘Villains – Supreme Leader’ via Bear Meets Eagle On Fire with +61.
The film was selected by this week’s guest judge Diana Triana, former Chief Creative Officer of Dentsu Creative Colombia.
Says Triana: “This is one of those campaigns that leaves you wanting to see more. It’s beautifully made. What great cinematography. Great acting. Great art direction. Just look at that spaceship. The curly-haired man with the robot face. The little blue guys. The soldiers with their heads in their stomachs. And His Excellency, who bears a slight resemblance to the very soldier he exploits himself.
“This commercial could have been a comic book, a movie, or a Netflix series. And people would watch the whole thing and share it on social media. Too bad I’m not “Oostralian” so I could see more references from this saga.
After his last cyber attack ended in spectacular failure, intergalactic space emperor Steve Buscemi, along with his band of evil aliens, are back. And this time they’ve upped their game. Unfortunately for them so has Telstra, and the villains’ evil plans are foiled yet again.
With Australians reporting more than $2 billion in scam losses last year, cyber-crime remains a significant concern. This latest campaign highlights the security of Telstra’s network, which blocks millions of scam calls and texts every month.
Directed by Randy Krallman of SMUGGLER, the campaign consists of several individual narratives in various formats, which will roll out across TV, digital, social, cinema and in Telstra stores.
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