HIF selects Social Meteor as social media partner

HIF has appointed independent social agency Social Meteor as its social media partner, with the agency now leading content, community management and post amplification across HIF’s social channels.

The July appointment follows an onboarding strategy project earlier this year, in which Social Meteor worked with HIF marketing team to build a social strategy on top of the funds What If brand platform.

Social Meteor is handling strategy, content production, and community management across Facebook, Instagram and YouTube Shorts. The content makes health cover easier to understand, draws on HIF’s own research, and features its sport and community partners. First work in market includes videos with West Perth Football Club players, St John Urgent Care, and Perth Wildcats.

Kristina Green, Chief Product and Marketing Officer at HIF, said: “Social Meteor was a natural choice to help us navigate the ever-evolving social media landscape and bring our channels to life in a way that is uniquely HIF. They are a true extension of our team, combining their social expertise with a genuine understanding of our brand, our members and our WA heritage. Together, we are meeting our members where they are, making health insurance easier to understand, helping members get more value from their cover, and creating content that feels local, down to earth and isn’t afraid to have a laugh along the way.”

“HIF is a genuinely different health fund. It’s not-for-profit, WA-owned and not afraid to challenge the category, which gives us a lot to work with,” says Pierce Ericson, General Manager at Social Meteor. “Most health insurance content is built to tick boxes, and people scroll straight past it. Our job is to make cover feel simple, show members how to get real value from it, and put HIF where West Australians actually are: at the footy, courtside with the Wildcats, and in their feeds.”

Lowana Johansen, Senior Account Manager, and Sophie Tomic, Social Media Specialist, lead the HIF account.

HIF joins a Social Meteor client roster that includes Chicken Treat, WA Football, Harvey Beef, Karrinyup Shopping Centre and Construction Training Fund.

Check out the content below:
Perth Wildcats
West Perth FC
Physio Benefits