Daily Mail Australia expands WA and SA presence through Media by Ariarna partnership

Daily Mail Australia has appointed Media by Ariarna to represent its advertising offering across Western Australia and South Australia, effective immediately.

Founded by Perth based media executive Ariarna Bartulovic, Media by Ariarna will connect clients across both markets with Daily Mail Australia’s national commercial team, providing local market insight, brief support and campaign development.

The partnership will provide on the ground representation in Western Australia, alongside tailored support for the South Australian market. Bartulovic will work with Daily Mail Australia’s commercial team to identify opportunities, respond to briefs and develop campaigns around local client needs.

With roots in British newspaper publishing, Daily Mail has evolved into an international news and entertainment brand. In Australia, its digital offering spans breaking news and exclusives, royal coverage, entertainment, showbiz, sport and lifestyle.

That evolution now includes Daily Mail’s subscription platform, Mail+, as well as an expanding presence across social, video and podcasts. Together, these platforms create new ways for audiences to engage with the brand and for clients to connect with specific audiences and content environments.

Aaron Macarthur, Commercial Director of Daily Mail Australia, said the appointment reflected the publisher’s commitment to strengthening its local market relationships as the business continues to evolve.

“Daily Mail Australia has a strong national proposition, but local relationships and market understanding remain essential,” Macarthur said. “Ariarna brings deep experience across WA and SA, along with the commercial judgement to understand what clients are trying to achieve and connect them with the right opportunities within our business.”

Bartulovic brings more than 20 years of media sales experience across Perth, Sydney and Melbourne. Her career includes roles with ACP Magazines, News Corporation and Southern Cross Austereo, as well as experience working with private businesses and technology start ups.

Ariarna Bartulovic, Founder of Media by Ariarna, said: “My role is to bridge local market knowledge with Daily Mail Australia’s national scale.”

“For clients across WA and SA, that means starting with the brief and finding the most relevant opportunities across Daily Mail’s audiences, content and growing digital offering.”