Archive

May’s Grill The Marketer puts Pentanet’s Nikki Atack + 303 ML’s Matt Oakley in the hot seat

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Question topics ranged from how COVID changed consumer behaviour, to career paths and knowing when to call it quits.

Top Jobs: Cancer Council WA, 303 MullenLowe and Rare

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Cancer Council WA has an exciting opportunity for an Engagement Officer to join our Engagement team.

MITP’s bold international outdoor debut with Hunt And Brew turns heads in the UK

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This latest extension continues the brand’s mission to make people stop, laugh and trial the product when they see it.

MiQ launches Sigma: The First AI Platform That Unifies the Programmatic Ecosystem

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MiQ Sigma is a unified platform that brings together data, technology and campaign workflows, while applying advanced AI

LIA 2025: Get 25% Off Entry Fees Before June 10

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25% discount on entry fees through 10th June, 2025.

After 46 incredible years Rob Morgan set to retire as chairman of Clemenger Group

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"I started with Clemenger 46 years ago – well before most of you were born! I was incredibly fortunate to be hired by th

Oasis Ball 2025: Rare’s Priscilla Falola wins Evoke Media’s Best Dressed $1,500 prize

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Thank you to our production partner Raz Studios for donating the Robot and support staff on the night.

The One Club opens Call for Entries for Global Young Guns 23; reduced-fee early deadline Aug 14

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This year’s program branding by Khyati Trehan, a YG19 winner.

Amber Martin to Challenge Marketing Conventions at State of Social ’25

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In her SOS ’25 session, Martin will call on marketers to ditch the echo chamber of boardroom thinking and reconnect...

An Aussie or Kiwi attending Cannes Lions? Get your invite now to the Campaign Brief Welcome Drinks honoring special guest ‘King David’ Droga

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Celebrate Cannes with the Aussie and Kiwi contingent including special guest DAVE DROGA

Bestads Best TV of the Week: Campari’s ‘The Bartender’ via AKQA Italy

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

36 Months + Made by Dyslexia make the cut for Australia at shortlist stage of the 2025 Cannes Dan Wieden Titanium Lions and Innovation Lions

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Two entries from Australia have made the cut at the shortlist stage of the Cannes Dan Wieden Titanium Lions and...

Channel 9 Perth celebrates 60 years

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On Thursday, June 12, Channel 9 Perth will mark its diamond anniversary in Australian television, and the marvellous...

Lotterywest and Initiative add to Saturday Lotto brand refresh with WA media-first partnership

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To bring this vision to life, Initiative partnered with JCDecaux, ARN, and So Perth.

Former Brand Agency creative James Wills departs VML Melbourne after 11 years

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Prior to VML, Wills spent seven years at The Brand Agency in Perth, joining VML in 2014.

Bestads Best of the Week Reviewed by Sam Stuchbury, Founder/ECD, Motion Sickness, NZ

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top...

Juicebox’s Creative Director Pete Sampson at Perth Design Week 2025: Your Brand Is a System

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Your Brand Is a System. This isn’t a new idea—brands have always functioned as systems...

Don’t miss WAMA’s June 18 breakfast on Creative Effectiveness – Tickets almost sold out!

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With a panel featuring Josh Edge and Amber Martin from agency world, and David Jobson and Jo Thomas from client-side.

VIDEO: Nils Leonard at D&AD Festival 2025 ~ What building Uncommon creative studio taught him

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The best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief....

Ben Coulson departs ANZ Chief Creative Officer role at Dentsu Creative: Perth expat Brett Colliver appointed interim creative leader

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Colliver began his career in Perth teamed with Joe Hawkins at Gatecrasher before moving to New Zealand in 2007.

Aussie expat and Inventor of The Pink Chip Sam Rowlands joins Black T-Shirts Podcast

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This week's guest on Black T-Shirts is inventor of The Pink Chip, Sam Rowlands.

Damon Stapleton: Creativity. The value of water on the smoke.

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Some of you may find this shocking but not all ideas are the same. I find many speak about ideas like they are loaves...

Block wins Gruen Pitch with ‘Go Dumb’

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A one-minute black screen that delivered a quiet protest against digital overwhelm.

From LIDAR to lights up: Behind the curtain of Clockwork Films’ Oasis opening video

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The solution? Photogrammetry. Clockwork Films sent a small team into His Majesty’s Theatre to scan the entire premises.

Top Jobs: 303 MullenLowe, Rare and Hearts & Science

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Rare are currently seeking an experienced Studio Designer to join Perth’s award winning and largest independent...

IMAA announces 18 agencies to participate in 2025 Pitch-Chella program including Bang Digital

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Perth based Bang Digital are one of the twenty-one teams from 18 IMAA member agencies across Australia are set...

Bonfire joins IAB Australia to strengthen strategic capabilities for clients

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"As the digital advertising landscape continues to evolve, we look forward to working with Bonfire."

Australian independent media agencies expect ad sales to increase in FY26 – 2025 IMAA Indie Census

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Indie agencies billing between $30-$50 million doubles in the past year...

Curtin University appoints S4 Capital’s Monks as Strategic Digital Experience Partner

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Monks’ remit includes a digital experience strategy, a UX refresh of the recruitment website and a digital experience...

The Oasis Committee partner with Clockwork Films WA and cowboys for 2025 welcome video

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Clockwork Films WA and cowboys turned industry professionals into Broadway characters, actors and stage crew.

Block returns to Gruen tonight for The Pitch

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They made waves last year with "What Are We Waiting For" – a spot that sparked national conversation.

Good Times: A night to remember at the Oasis Ball On Broadway and Campaign Brief WA Awards

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Check out all the glamour and the Campaign Brief WA Award winners below.

Good Times: Inside the Gumtree Photo Booth at the Oasis Ball On Broadway

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Thanks to activation sponsor, Gumtree, Oasis Ball attendees were able to snap a glamorous time-square memento.

Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub

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"A little bit silly, and visually striking - this one made me smile."

Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Good Times at the Oasis Ball: On Broadway – Step into The Nightly Photobox

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Thanks to activation sponsor, The Nightly, Oasis Ball attendees were able to make the cover of their very own mag...

What a show: Oasis Ball soars with $170,302 donation thanks to Perth advertising industry

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The $170,000 raised adds to the $2.85m raised over the past 28 years, with total donation raised now exceeding $3...

Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report

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Poynton: “While other shows scramble to wedge in AI categories, the D&AD Awards embeds AI across disciplines—no novelty

This Thursday: Matt Oakley and Nikki Atack step into the Grill The Marketer hot seats

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A seasoned marketing specialist, Atack has over 25 years’ experience across UK and Australian markets.

Deadline extended to May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de

Nine Perth helps HBF Run For A Reason break records in 2025

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Major media partner Nine Perth has helped HBF Run For A Reason break records in 2025 with an incredible 40,000 people...

Museum of Australian Democracy launches national campaign via ICON to fight fake news

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Independent creative agency ICON, has teamed up with the Museum of Australian Democracy (MoAD) to launch Question of...

Dentsu Creative’s Ben Coulson’s D&AD Diary

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Ok, here we go, enter the password and pow – you have 600,000,0047 case films still to judge. I think this is D&AD’s...

Netflix joins OzTAM’s audience measurement ecosystem in streaming transparency milestone

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"The Netflix partnership is a meaningful step towards unified, Total Video measurement."

We Are Social research reveals five big trends reshaping corporate reputation in Australia

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Global social specialist agency We Are Social has today released new research highlighting the five big cultural...

Val Morgan hosts clients at FilmFronts with industry insights and upcoming hits

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Highlights included a forward-look at the exciting slate of Blockbuster content and “Ones to Watch”, including hugely...

Dan Bradley: Leading design innovation at Dapth

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Since joining Dapth in 2024, Bradley has been instrumental in redefining the digital consultancy’s design strategy...

Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address

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"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."

Lotterywest and 303 MullenLowe reclaim the weekend with new ‘Long Live Saturday’ platform

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Led by a brand TVC produced in partnership with Beautiful Pictures, the campaign goes ticket-free and brings...

Australia takes home four Graphite Pencils and 22 Wood Pencils at 2025 D&AD Awards in London

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Australia has won four Graphite Pencils and 22 Wood Pencils the 63rd D&AD Awards Ceremony, which has just wrapped up...

PADC-U-THERE returns to Lawson Flats tonight from 7pm: Free for members and friends

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The venue has limited capacity so please ensure you RSVP. This event is for both members and non-members!

Procurement with Purpose: Why WA’s Creative Industry Needs the Smartest, Fairest CUA Possible

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That’s why IN:WA – which represents over 30 WA-owned communications agencies will be making a submission to the...

Top Jobs: Rare and Hearts & Science

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Across Rare and Hearts & Science, the team are hiring multiple positions including Studio Designer, Senior Account...

equ welcomes five new team members

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Severn returns to equ with close to a decade of experience leading data-driven marketing and analytics initiatives...

Countdown to the 2025 Australian Effie Awards deadline: extended to Monday, May 26

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On-time entries closed 12 May 2025, with late entries accepted in two phases until 3 June with a late fee.

Vale Paul Nelson. A brilliant mind and human

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John Driscoll, his longtime business partner and close friend: “Paul had a brilliant mind and an even bigger heart."

Nine hosts influential leaders at Australian Financial Review Mining Summit Dinner

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Nine’s Australian Financial Review Mining Summit Dinner was held on Tuesday night at the State Buildings in the CBD.

Ghosts Australia delivers immersive experience for media and industry guests in WA

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The event began with a behind-the-scenes studio tour providing intimate insights into the show's production, followed...

equ partners with Horizon Power to enhance digital experience across regional WA

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equ will lead the strategic enhancement and continued development of Horizon Power’s customer facing digital...

Watch tonight: Berlin take on Gruen’s pitch

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Berlin’s pitch was produced in partnership with Beautiful Pictures and Director, Luna Laure.

Perth marketers invited to Bonfire and Google’s full-funnel breakfast event

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On stage will be Arshad Mirza, Head of Partners & Agencies ANZ at Google, who is flying in from Sydney to share how bran

Netball Western Australia passes corporate strategy work to 303 MullenLowe

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It represents an extension of the agency’s appointment in 2024 to help develop Netball WA’s brand blueprint.

Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Stef King receives International recognition with Lucie Foundation Portrait Award for Katie

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"This Portrait of Katie was taken after a reconstruction Cranioplasty procedure to fit a new plate in her skull."

New White Ribbon and Anthologie campaign asks men to embrace imperfection and take action

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The strategic work was also supported with workshops involving Andrew Tinning, John Linton, Elliot Ramsey, Dean Hunt...

Good Times and Glamour: Early highlights from the Oasis Ball and Campaign Brief WA Awards

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More photos will be added in the coming days.

KWP+Partners’ ‘Cop Enough’ picks up 3 Best of Year Awards at the 2025 CBWA Creative Awards: The Brand Agency, Block Branding, Wildlings Creative and VML among top performers

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The 2025 Campaign Brief WA Creative Awards were revealed in front of a crowd of over 750 at tonight's Oasis Ball.

Mentor Marketing’s Bronwyn Kaye named Seven West Media’s Agency All-Stars winner for April

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At the end of each month, a winner of the Agency All-Stars Award will be decided by the SWM Senior Advertising...

D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

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D&AD and Shutterstock release AI & Creativity Report 2025 'Shaping the Shift - Leading in the Age of Intelligence'.

9News Perth special report series Turning Point: Lessons from Floreat

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9News Perth’s Tracy Vo sits down with Ariel Bombara in an exclusive interview marking 12 months since Jennifer and...

55% of Aussies prioritise experiences, even amidst economic uncertainty – Mediahub study reveals paradoxical consumer behaviour in 2025

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Even with tighter budgets and the threat of tariffs impacting the cost of goods, a new study reveals that 55% of...

The Brand Agency named Campaign Brief WA Agency of the Year for a record 13th time

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A WPP client for the past four years, 2024 was the year that the Bankwest business moved back to The Brand Agency.

OMD WA and oOh!Media return to #1 spot as Campaign Brief WA’s Helen Filov Media Agency of the Year + Media Organisation of the Year

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After three years at #2, oOh! Media has reclaimed the top spot to win Campaign Brief WA’s Media Organisation of the Year

Kitchen Warehouse named 2025 Campaign Brief WA Advertiser of the Year at gala Oasis Ball

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Kitchen Warehouse have delivered an impressive body of creative work and business results that sees them a worthy winner

Revo Fitness’ Flora Lolev awarded 2025 CBWA Marketing Executive of the Year + The Brand’s Zoey Portilla crowned SuperNova of the Year

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Flora Lolev has been at the forefront of Revo’s explosive expansion + Zoey Portilla is a fast emerging talent at Brand

Callum Mackenzie honoured with the Campaign Brief Advertising Person of the Year award

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In 2024, Callum Mackenzie had a huge impact - on both his agency and the Perth industry.

KWP+Partners claims hotly contested Campaign Brief WA 2025 Challenger Agency of the Year title

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In 2024 KWP+Partners didn’t just challenge Western Australia, they challenged South Australia and Northern Territory too

Bonfire takes out the 2025 Campaign Brief WA Digital Agency of the Year award

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In 2024, Bonfire signed 42 new clients and helped businesses achieve a median ROI of 21.60X.

Tim Newton leaves VML Perth to join St John WA as Creative Director

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Newton will be helping lead the creative department at St John WA alongside Tom Birts.

Here’s what you need to know for tonight’s Oasis Ball On Broadway

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Arrival drinks from 6pm, doors open at 6.30pm. Don’t forget your wristband - no wristband, no entry.

Gemma Fraser, Lead Project Manager at equ: The key to high-performing agency relationships

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In my experience, high-performing relationships between agencies and clients don’t just improve project outcomes...

Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.

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In this punchy op-ed, Sanam Goodman and Erin Morris, die hard creatives from Australian indie agency Young Folks, unpack

Anthony De Ceglie to leave SWM to lead Perth Bears: Ray Kuka appointed successor

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De Ceglie's leaves a year after he replaced Craig McPherson. He first joined SWM in 2019 as editor in chief...

The Brand Agency appointed as RAC’s integrated agency partner following review process that adds media responsibilities to their remit

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Prior to the tender, The Brand Agency had worked with RAC for four years as its creative partner, alongside...

2025 Oasis Ball Silent Auction officially open

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It’s now easier to enter, track your tickets, and claim your prize – all from your device.

Activations set for 2025 Oasis Ball this Friday

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All activations help fund the Oasis Project by The Salvation Army, so enjoy the fun and raise some funds!

We Go There: SBS marks 50 years with launch of ‘The Ad That Can Only Be Seen On SBS’ via Droga5

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New SBS brand campaign is classic SBS: bold, brilliant and a little bit rude.

Black T-shirts chats with world-renowned director Kim Gehrig in latest podcast episode

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On this week's episode of Black T-shirts, Adam Ferrier and Brent Smart are joined by renowned director Kim Gehrig.

Urban List teams up with MSWA for innovative charity lottery in Western Australia

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The Lucky List is more than a feel-good giveaway, it’s a call to action for West Aussies to support their own community.

Perth based Chris Rowson awarded a merit at the ADC 104th Annual Awards for Magners Irish Cider

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Bear Meets Eagle On Fire Sydney with +61, Revolver and Rumble received the only ADC Gold Cube from Australia...