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  • Archive
 
Moonsail co-founder Paul Coghlan sets course for Rudder as Samantha Hassall steps up to Managing Director at Moonsail
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“The original plan was for Rudder to live under the Moonsail banner,” said Coghlan. “But as Rudder grew, it became..."
 
Which WA agencies made the cut? 2026 AGDA Design Awards announces finalists
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The Brand Agency and Hypnosis each received two finalist places, with Berlin, Kiosk, Word of Mouth Agency and 303...
 
The NOW Project returns as photographer Anna DeBenedictis captures 30 families in 30 days
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The NOW Project is about reminding families that their everyday life, exactly as it is, is already part of their story.
 
303 renews contract with Lotterywest
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303’s long-running relationship with Lotterywest is set to continue, renewing its contract, with an extension option.
 
Water Corporation and The Brand Agency launch new education campaign ‘Water Colours the West’
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The creative approach utilises a visual device termed "Watercolour Storytelling" to deliver complex messaging...
 
Nine Perth hosts industry partners for exclusive quiz night at The Claremont Hotel
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On Wednesday, October 7, Nine Perth brought the spirit of Australia’s most-read Saturday magazine to life, hosting...
 
Bestads Best TV of the Week: Telstra’s ‘Villains – Supreme Leader’ via Bear Meets Eagle On Fire / +61
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a
 
Wildlings lands seven Finalists at the 2026 AGDA Design Awards
1 Comment
The agency's Perf Serif typeface design for the City of Perth was named a finalist in Design Crafts, while The Method...
 
Top Jobs: Longreach Media, Cancer Council WA, Likeable Creative and Nani Creative
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Working closely with our account and senior digital teams, you will translate client briefs into practical digital...
 
Nine Perth unveils market first ‘Sofa to Street’ integration with QMS
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As part of the rollout, Nine has confirmed that QMS will formally rebrand to Nine Outdoor in January 2027.
 
Match & Wood brings Laura Chant on board as Communications Director
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Chant brings 18 years’ industry experience and joins from Concept Marketing Group where she was Account Director.
 
Stephen de Wolf’s LIA Judging Diary #2: “Do we think we have one?”
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Stephen de Wolf, National Chief Creative Officer, Clemenger BBDO, is representing Australia on the inaugural Sports...
 
P&N Bank launches new brand platform with the ‘Ballad of a Big Bank Boss’ via Chapter
1 Comment
P&N Bank has launched their new brand platform, Banking with heart, positioning the bank around something...
 
Leilani Horthy Banks’ Creative LIAisons Diary: Fear and loathing (and learning) in Las Vegas
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It's 11 minutes to midnight midnight, I'm 38 hours into my first ever trip to Las Vegas, and my suitcase looks like...
 
Hayley Boneham launches strategic marketing consultancy Longrun
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“The longrun is about making the right decisions today with a clear view of what you’re trying to build over time.”
 
Bestads Best of the Week Reviewed by Diana Triana, independent CCO, Colombia
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medi
 
The PADC discusses the Future of Screens at latest Commune event
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Closer to home, Perth Film Studios represents an exciting new chapter for WA’s screen industry. The discussion...
 
VML Perth rolls up its sleeves at Foodbank for Worldwide Foundation Day
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VML teams across Australia and New Zealand have rolled up their sleeves for the agency's annual Worldwide Foundation Day
 
Wildlings scores international Bronze statue at LIA in Las Vegas for ‘The Method’
1 Comment
"We’re so happy to help raise awareness of the amazing job they do.”
 
HIF selects Social Meteor as social media partner
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Social Meteor is handling strategy, content production, and community management across Facebook, Instagram...
 
Juicebox adds six to Perth team as hybrid agency roles take shape
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Daniel Coleman, Kelly Lyons, Felicity Southcott, Ryan Morrison, Paris Scott and Marleen Spijkers all join...
 
Bestads Best TV of the Week: People Like Us’ ‘Reject the Rejections’ via Worth Your While, Denmark
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
 
Rare celebrates 21 years with its eyes firmly on the future
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Rare celebrated its 21st birthday in style recently, bringing together 120+ clients, partners, friends and team...
 
dentsu WA’s MFA Award-winning ‘Cop Week’ drives 132% increase in WA Police applications
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Cop Week: Behind The Badge was developed and became a week-long content takeover of Triple M Breakfast Perth...
 
MercyCare presents a lifetime of care in new ‘When Life Needs’ campaign via Chapter
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A custom-composed music track by Tim Count carries the films through the changing stages of life.
 
Bonfire brings Perth marketers together about why going ‘Off Script’ has never been so on
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Austral Fisheries General Manager of Sales and Marketing, Dylan Skinns then joined Bonfire’s creative team to discuss...
 
JCDecaux launches Nurture for Country with first partner Chalkwest
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Chalkwest is Western Australia’s largest Aboriginal-owned and operated vehicle rental provider, operating...
 
Stephen de Wolf’s LIA Diary #1: Setting the agenda for the inaugural Sports category
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"48 hours in Vegas and, while I’ve only walked to and from my hotel room to the jury room, I’ve seen some weird and..."
 
The South West Edge invites travellers to ‘Explore EVerywhere’ with new campaign via thebox
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The campaign deliberately avoids maximum-distance thinking, instead building itineraries where the journey naturally...
 
Paramedics heads to Western Australia for the first time in new Channel 9 season
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The season premiere wastes no time plunging viewers into the action, as Critical Care Paramedics Wishy and Josh fear...
 
Top Jobs: Nani Creative and Rare
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As the Internal Studio Producer is hands on by nature, it also assists with the planning and execution of Nani’s...
 
Creative LIAisons step into the jury room for Publicis Groupe’s ‘You’re On The Jury’ workshop
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Hosted by Marco Venturelli, the session gave participants the chance to view the work and vote on how they would...
 
Bestads Best of the Week Reviewed by Harsh Kapadia, Head of Enterprise Creative, Code & Theory, New York
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
 
The New Wave ~ Berlin
1 Comment
The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and...
 
Tourism and Events NT’s ‘Best Kept Season’ returns with a new chapter via KWP+Partners
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Tourism and Events NT's 'Best Kept Season' is back for a second year with an evolved creative platform from KWP+Partners
 
Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61
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Campaign highlights the security of Telstra's network, which blocks millions of scam calls and texts every month.
 
AFL Grand Final coverage breaks audience records
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Saturday's thrilling game set a new audience record on 7plus, with 1.42 million viewers, up 44% from 984,000 in 2025.
 
WAMA puts purpose vs profit on the debate floor for final breakfast of 2026
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On Thursday 22 October, six WA marketing leaders (soon to be announced) will take to the stage at Fraser’s.
 
Digital Loop announces BigAds’ new Neural Intent optimisation platform
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Most platforms use those signals to decide who sees an ad and where it appears. Neural Intent goes further, analysing...
 
LIA Creative LIAisons 2026 to bring 130 Young Creatives to Las Vegas next week
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The LIA funded Creative LIAisons program is set to bring 130 young creatives from around the globe to Encore @ Wynn...
 
Bestads Best TV of the Week: Whoscall’s ‘We’re Begging You’ via Sour Bangkok
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a
 
Mad Men, Marketforce style: When Marketforce ruled Perth Advertising
2 Comments
Colin, and Marketforce, held court over the WA advertising market the way that monarchs hold court, with confidence...
 
The Nine Backstage Experience gets underway at the top of the terrace
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With two more tours scheduled for October, Nine will continue connecting local agency partners directly with the team...
 
Tourism WA’s ‘Walking On A Dream’ recognised among 2026 Adland ARIA nominees
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ARIA has revealed the five nominees for the 2026 ARIA Award for Best Use of an Australian Recording in an Advertisement.
 
The Australia Institute and Berlin make big gas’s obscene greed hard to stomach in new campaign
3 Comments
Where the first phase named the villain, the second focuses on the urgent need for tax reform. Gas is finite and so...
 
Georgina Otto: One brand renamed its entire network after a chant. Another put it in an ad. There’s a difference.
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By Georgina Otto, Head of Brand Experience, Crave Group
 
IMAA celebrates 2026 Female Leaders Of Tomorrow graduates across Australia
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A graduation ceremony for the Western Australian Female Leaders of Tomorrow intake will be held in Perth in October.
 
Bestads Best of the Week Reviewed by Claudi Potter, Executive CD, Joe Public, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
 
Cost of living pressures shape summer holiday planning as online travel audiences rise – Ipsos iris August data
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Visitors to travel-related website and apps increased 2% month-on-month in August, from 17.6 million to almost 18...
 
Hawaiian launches colourful new suburban shopping centre identity with Creative.adm
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Building on Hawaiian’s existing ‘Centre of our Neighbourhoods’ platform, the refreshed identity gives Hawaiian a more...
 
PADC’s Commune series looks at The Future of Screens with Val Morgan
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On the 1st of October, The Future of Screens will explore changing audience behaviour, the evolving media landscape...
 
Grill The Marketer welcomes Dav Tabeshfar and Cathal Mongey to the hot seat, September 24
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Mongey recently won the Australian Young Lions competition and earned a global shortlist at Cannes.
 
Beyond The Brief: How ECU and Rare broke the mould to ‘Go Further’
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"Failure and hardships are part of life, so they needed to be part of ‘Go Further’."
 
Bestads Best TV of the Week: AXA ‘Improbable Risks’ via Publicis Conceil, Paris
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Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed...
 
Telstra celebrates all types of “internetters” in new work via Bear Meets Eagle on Fire with +61
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The new campaign pays tribute to all the various ways Aussies spend their time online.
 
McCann India named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2026: GIGIL Philippines, Wolf BKK, VML Thailand, The Nine Shanghai + BBDO Bangkok round out the top six
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McCann India has risen from equal #7 to become the #1 ranked agency in Asia-Pacific in this year’s Campaign Brief's The
 
The Nightly On returns with latest edition exploring the theme of Renewal
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The Nightly On: Renewal examines what it takes to begin again, whether by choice, circumstance or necessity, and the...
 
Spikes Asia evolves into LIONS Asia, with new festival and Asia Lions Awards launching in 2027
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The new LIONS Asia Festival will take place in its original month of September rather than the previous March timing.
 
The New Wave ~ Wildlings
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We’re not for everyone. Which, increasingly, feels like a point of difference.
 
Top Jobs: Rare and The Brand Agency
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Hiring? Contact Adam ([email protected]) to get your new jobs listed!
 
Bestads Best of the Week Reviewed by Hermeti Balarin, Joint-CCO, Wieden + Kennedy, London
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Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
 
303 Perth appoints agency leader and marketer Simon Lamplough CEO as agency expands
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Starting next month, Lamplough (above left) will lead the Perth team across its integrated creative, strategy, data and
 
Mandurah’s 97.3 Coast FM celebrates 30 years
1 Comment
To celebrate the milestone, Coast FM is running "Celebrating 30 Years of Coast FM”, taking listeners on a nostalgic...
 
Seven West Media strengthens direct sales team with appointment of Amanda Hinscliff
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Hinscliff joins SWM following five years at Val Morgan, having previously held roles with APN Outdoor.
 
Clare Reid launches Longform Creative to tackle the stories that ask for more time
2 Comments
Reid first announced the impending launch of Longform at Emergence Festival 2025, and, following the conclusion...
 
Fremantle vs Geelong becomes highest-rating Optus Stadium game since 2021 AFL Grand Final
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WA fans turned out in force for Fremantle’s season-defining clash, with the match reaching 570,000 West Australians...
 
9News Perth’s Paddy Sweeney and Tracy Vo to host Ronald McDonald House WA Gala Ball 2026
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Sweeney said: “I’m thrilled to be back for another year. I hope everyone gets behind the cause and digs deep to..."
 
25 Years On: Andrew Tinning remembers the day and shares his personal footage of 9/11
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My creative partner at the time, Andy Blood, and I were in New York. The footage I took that day has been sitting un...
 
STM partners with Claremont Quarter to launch Spring Summer fashion in style
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The partnership leveraged the strength of STM’s editorial brand and engaged audience to extend the event’s reach...
 
MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast
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One of Australia's longest-running ad platforms is still finding new life 21 years later, with its most recent...
 
From Australia to 16 countries: World Vision’s 1,000 Girls campaign returns with Jelena Dokic
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World Vision Australia's flagship 1,000 Girls campaign returns for its eighth year, partnering with former tennis...
 
AWARD School free virtual masterclass to go behind the scenes of Macpac’s ‘A Bit Precarious’ with Hugh Gurney and Joe Sibley
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AWARD School is taking aspiring creatives behind the scenes of Macpac's 'A Bit Precarious' in a free national...
 
Dilate appointed media partner for P&N Group
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Dilate are currently working with P&N Group on launching their new brand platform in market, scheduled for October 2026.
 
Marketforce’s creative business moves to 303 as iconic WA agency enters new era
10 Comments
As part of the change, Marketforce CEO Adam Marshall has been appointed Omnicom Oceania’s first WA CEO.
 
Northern Suburbs Weekly hits the streets, bringing a new voice to Perth’s north
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Each Thursday, Seven West Media’s new weekly newspaper will be available across a significant footprint stretching...
 
Media by Ariarna to represent POST Newspapers
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Media by Ariarna has entered into a commercial partnership with POST Newspapers, working alongside its existing sales...
 
WAMA calls on WA marketing industry to have its say on diversity, equity and inclusion
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The survey follows WAMA’s inaugural DEI research in 2024. The WAMA 2026 DEI Survey closes Monday 14th September.
 
Rooftop Movies unveils refreshed experience ahead of 2027 summer season
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Rooftop Movies are set to return with a refreshed look, enhanced sound and an even bigger summer experience.
 
2027 Cannes Lions jury nominations now open; nominations close 5pm AEST Friday, 25 September
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“Australia has no shortage of experienced industry leaders with the perspective and expertise to contribute at Cannes."
 
Kiosk launches Queen Victoria Street Strip Club to support North Fremantle businesses
5 Comments
The Strip Club is a community-led movement that brings together the best that North Fremantle's Queen Victoria Street...
 
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo
No Comments
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every...
 
Nike, Toyota and Yellow Pages top Cubery’s ranking of Australia’s most memorable taglines
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New research from creative effectiveness company Cubery reveals the country's most enduring advertising taglines...
 
Made You Look brings NFL’s LA Rams vs 49ers clash to life in Melbourne mural
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Created ahead of the upcoming LA Rams vs San Francisco 49ers game, the mural features an original design by...
 
News24 unveils first campaign since the rebrand of Sky News Australia
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News24 has unveiled its first brand campaign following its launch on 27 July, marking a significant evolution for the...
 
Last 3 days to enter: Submit Your Work Into LIA 2026 – Final entry deadline September 10
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The clock is ticking. Submit your work to LIA before the final entry deadline of Monday, 31st August.
 
The Lottery Corporation appoints Perth expat Joe Hawkins as Head of Creative Strategy
1 Comment
Hawkins worked with Wunderman Thompson, Marketforce and 303MullenLowe across 2014 to 2023.
 
Gaming is now part of everyday Australian life, new Havas study finds
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Gaming has transformed from a niche pastime into one of the world's most powerful cultural forces, according to a...
 
Community Cinemas celebrates 25 years with record crowds and Order of Australia honour
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Community Cinemas - Supporting Telethon7 has continued to grow its audience with almost 78,000 movie-goers attending...
 
Bankwest offers ‘Interesting Rate’ to interesting people, in campaign via Bear Meets Eagle on Fire
No Comments
The first burst of "Interesting Rates" requires participants to ‘be into’ double denim, fond of rhinestones, and be some
 
Bestads Best TV of the Week: Optus’ ‘There’s always a way’ via Droga5 ANZ
No Comments
The film was selected by this week's guest judge Thasorn "Pete" Boonyanate, Chief Creative Officer at Ogilvy Thailand.

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