SOS23 has announced that the Guardian Australia’s audience growth leader Dave Earley will be joining their workshop program.
In a post-truth world, how do you create content that builds trust and loyalty? Guardian Australia knows how. If only you could use the same data-driven tactics and strategies to engage and grow your audience, hey?
Meet Guardian Australia’s Dave Earley. From social media and mobile journalism pioneer to renowned audience development editor at Guardian Australia, Earley is a master at using data and analytics to distribute and promote content that builds trust and keeps audiences engaged and coming back for more. And in his SOS23 workshop, he’ll let you into the secrets that have made Guardian Australia one of the most visited and trusted news sites in the country.
Growing audiences with trust, real-time data and affinity in a post-truth world
Earley will use real-world examples from Guardian Australia to show how he grows audiences. You’ll learn about the Guardian’s world-leading editorial analytics platform, unique measures of audience engagement, the evolution of attention time as a metric, and what the rapidly changing social media landscape means for publishers.
Earley joins a who’s who of our industry’s leading thinkers and doers on their workshop program which includes Now We Collide’s Ryan Bodger and Bob Connelly, LADBible’s Mel Ho, Neon Treehouse’s Joshua White, BMF’s Lucy Kough, oOh!media’s Josh Gurgiel.