Rare’s Callum Mackenzie joins the Advertising Council Australia board
Callum Mackenzie, Managing Director of Rare, has been appointed to the board of Advertising Council Australia (ACA), succeeding from Gavin Bain, National Consulting Director at VML.
His role spans a four-year term and is pivotal in addressing the unique perspectives and challenges faced in Australia’s largest regional market.
ACA Chairman Mark Green, Accenture Song ANZ President and Group CEO & Co-Founder The Monkeys, said: “Callum is a passionate and experienced figure in the WA advertising industry, and his extensive knowledge, experience, and independent agency viewpoint make him a valuable asset to the already impressive lineup of ACA board members.
“We welcome him and look forward to working together to support Western Australia’s thriving advertising industry.”
Mackenzie was awarded the 2019 Campaign Brief WA Advertising Person of the Year Award and led his business to become the 2021 CBWA Agency of the Year.
He acknowledges the substantial support and many years of guidance provided by Bain to the industry in navigating the intricacies of the local market and supporting fellow local ACA members.
Mackenzie said: “As a new board member, I look forward to working with Advertising Council Australia WA State Manager Melissa Vella to deliver stronger member engagement and foster prosperity and diversity in the WA industry.
“We’ll achieve this through greater collaboration for our members across our industry including educational institutes, marketers and clients, state government, media partners and suppliers.
“WA has amazing industry talent with extremely diverse skills. We operate in a unique geographic location and this has fostered many success stories for individuals and businesses over the years.
“I look forward to working with some brilliant WA member agencies and our industry partners to add value to the WA and national ACA agenda via our focused and committed involvement.”
12 Comments
Really excited to have Cal on board.
bloody legend, great work Callum.
Congrats Callum. “Passionate and experienced.” Couldn’t have said it better. Looking forward to your contribution to the Council.
It would be nice to see more WA representation at AWARD Awards Mel and Callum.
WA gets 1x sole juror being the Head of AWARD school each year and then 100 East Coast jurors.
Represent!
Congrats Cal, and thanks for leaning in for the good of the industry. You’ll make a big contribution.
Congratulations Callum!
A WA advertising legend. Excited to see what is to come.
Well done Callum, you will be a great asset to the board.
Your commitment, knowledge and nature will be valuable for the leadership, direction shaping and contributions to the marketing and advertising industry.
Congrats Cal. Looking forward to you flying the flag for us!
Go Cal : )
Congrats Cal – what stellar news! You will no doubt represent WA’s talent, challenges and opportunities with your brilliance, experience and enthusiasm!
Thanks for taking this on, Callum. At the last ACA meeting it was very clear it’s still a bit us and them – east coast. When asked about Govt relationships, the response was ‘WA Govt’ but of course many of us have national clients. Let’s bridge the gap and shave us perceived as one national industry!