The national Siren Awards has finalised their round stage of judging and Western Australian is very well represented for the final round of judging.
Held annually by Commercial Radio Australia, the Siren Awards are national, annual advertising awards, designed to encourage excellence and creativity in commercial radio advertising. The awards program started in 2005 and aims to promote and reward the radio commercials which stand out from the crowd.
Wunderman Thompson Perth has 4 finalists in contention; Rare has one Finalist and Cue Sound has one Craft Finalist.
Wunderman Thompson has 3 single finalists and 1 campaign finalist. Single finalist are for Cat Haven “Stop The Jingle (Creatives: Matt Wilson, Luke Williams, Oli Nicholson); Beautiful Ningaloo “Whales” (Creatives: Matt Wilson, Luke Williams); and Vic Fire “Closer” (Creatives: Wilora Keeley, Tim Newton). In the Campaign Category Beautiful Ningaloo is also a Finalist (Creatives: Matt Wilson, Luke Williams)
Rare’s Campaign Finalist is for Brightwater “At Home” (Creative: Alida Henson).
Cue Sound are a Finalist in the Craft category for WT’s Beautiful Ningaloo (Sound Engineer: Nick Gallagher).
All four of these radio spots and campaigns featured as winners or finalists in the recent Campaign Brief WA Creative Awards with Vic Fire “Closer” winning Radio Single and Brightwater “At Home” winning Radio Campaign.
The overall winner will be announced at the 17th annual Siren Awards in Sydney on June 3, at a live event hosted by comedian and 2DayFM breakfast host Dave Hughes.
Making the finalist list this year are: BMF, M&C Saatchi, Showpony Advertising, whiteGREY, Wunderman Thompson Perth, Eardrum, Isobar Australia and Rare.