Gene Simmons returns to screens in new TVCs for TABtouch via Clemenger BBDO, Sydney


A new TVC developed by Clemenger BBDO Sydney is set to amuse viewers and aims to position Racing and Wagering Western Australia’s TABtouch as the wagering partner of choice. In the next instalment of ‘The Touch’ campaign, Gene Simmons will again grace Aussies’ screens and interrupt the daily lives of ordinary punters.


Earlier this year, Racing and Wagering Western Australia’s TABtouch launched ‘The Touch’ brand campaign with Clemenger BBDO Sydney which featured seven-foot-tall rock-legend Gene Simmons ripping out 80s anthem, “You’ve Got the Touch”, to a variety of unexpected punters.

Now, with the 2022 FIFA World Cup approaching, and as Aussies prepare for the Spring Racing season, TABtouch is again positioning itself as the wagering partner of choice through another funny TV advertisement.

Simmons will return to screens and visit ordinary punters in unanticipated moments: from waking up a punter for a 3AM soccer match to assisting a couple with their pre-Race Day glam, Simmons will remind punters that they’ve got ‘The Touch’.

Clemenger BBDO Sydney’s chief executive officer, Brent Kerby, has underscored that a collaborative relationship with TABtouch has allowed them to play up personality in the next instalment: “The first instalment of this campaign was to establish a new tone and personality for the TABtouch brand. This latest work extends this. With Gene as our comedic foil, we are able to cut-through in what is a highly competitive market.

“The TABtouch team is enthusiastic for the work to stand out, so this campaign will continue to push further as it evolves.”

Says Katie Roberts, head of marketing, TABtouch: “Working alongside Clemenger BBDO Sydney, we’ve successfully built a campaign that will undoubtedly amuse and delight viewers.

“We’re thrilled to launch another advertisement that brings some much-needed fun to screens across Australia, and will build on the success of the previous instalment.”

Launching on August 21, 15 & 30-second TVCs will be running nationally on Sky Racing, and in Western Australia on subscription and free-to-air TV, Print, Out of Home, Digital and Radio.

Client: TABtouch
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Brand and Marketing Manager, Wagering: Brian Murphy
Marketing Campaign Team Lead, wagering: Claire Rocca
Creative Agency: Clemenger BBDO Sydney
Production company: Sweetshop
Sound: Rumble Studios
Editors: The Editors
Media Agency: The Brand Agency
Head of Media and Analytics: Angela Naaykens
Media Planner: Luke Marsala
Media Trading Manager: Daniel Sloan
Senior Media Technologist: Morgan Bland
Media Coordinator: Jovana Maletic