Bonfire announces several promotions including Matthew Elshaw to Head of Media Strategy and Nicole Ryan to Senior Media Strategist
Performance agency Bonfire has undertaken strategic internal promotions across its senior team to further enhance client service delivery and strategic capabilities. Bonfire’s Head of SEO, Matthew Elshaw, has been appointed to the new role of Head of Media Strategy. Joining him is Nicole Ryan, who has been promoted to Senior Media Strategist to drive expanded strategic planning and channel execution for key accounts.
Elshaw brings close to two decades of digital marketing expertise to the new role. These appointments follow an organisational realignment to provide greater strategic planning for clients, combining expertise across teams to unlock value.
“Matt and Nicole’s understanding of data-driven insights will bring immense strategic value to our clients. By working closely with our Client Service team and leveraging expertise across areas like Analytics, SEO and Performance Media, they can shape integrated strategies tailored to our clients’ individual objectives,” said George Gavalas, General Manager, Client Services.
Additionally, three team members within the Account Management team have been elevated to Account Director roles. Ami Price, Will Bal and Hayley White assume expanded management responsibilities and bring their digital marketing acumen to lead critical client accounts and mentor the junior staff at Bonfire.
“Investing in our team allows us to keep pace with rapid growth while continuing to deliver premium outcomes to our clients,” added Jonette Brooking, Head of Client Success. “Ami, Will and Hayley have the digital expertise and client focus to steer key relationships, while providing mentoring and knowledge sharing.”
The promotions follow the signing of significant new clients this year such Cancer Council WA, and the introduction of an extra annual leave week for Bonfire staff. Collectively, the appointments mark a major step in Bonfire’s strategic and cultural capabilities, unlocking even greater value for clients.
Pictured left to right: Ami Price, Hayley White, Will Bal, Matthew Elshaw, Nicole Ryan.