It’s an extremely close call in Campaign Brief’s ‘Best in The West’ press advertising creative exercise, with the high level of creativity displayed in the entries giving the judges a difficult task.
The spread of voting by the judges is indicative of a strong line-up of entries, with no one in particular dominating.
Kate Molinari, Seven West Media WA Chief Marketing Officer, said: “The calibre of entries we have seen from a wide array of brands has been incredibly refreshing. The creativity using the printed product reinforces the level of cut-through that a brand can get. Combined with the ability to reach over 400,000 West Australians every day, it shows the strength that this can have in a campaign’s channel plan with The West Australian.
“I don’t envy Anthony and the judging panel having to choose a winner.”
The panel has become even more illustrious with the addition of Mandie van der Merwe, ECD of M&C Saatchi Sydney and a multiple award-winner around the world.
So with announcement imminent of the winner of a statewide press campaign thanks to Seven West Media WA, the Top Ten are (in alphabetical order):
• Bowra & O’Dea ‘The Only One’ (Rare)
• Breast Cancer Care WA ‘Privacy Screen’ (Marketforce)
• Chicken Treat ‘Ours/Theirs’ (&Partners)
• Family Zone ‘Pixelated’ (&Partners)
• Pentanet ‘World Wide Wait’ (Likeable Creative)
• Royal Life Saving WA ‘3 cm’ (303 MullenLowe)
• Road Safety Commission ‘Consequences’ (Longreach / AT Creative)
• Road Safety Commission ‘Word Search’ (The Brand Agency)
• WA Primary Health Alliance ‘Grey Front Page’ (Rare)
• West Coast HiFi ‘Big Screen’ (Rare)