Best in The West press advertising creative exercise going down to the wire: The Top Ten

It’s an extremely close call in Campaign Brief’s ‘Best in The West’ press advertising creative exercise, with the high level of creativity displayed in the entries giving the judges a difficult task.

The spread of voting by the judges is indicative of a strong line-up of entries, with no one in particular dominating.

Kate Molinari, Seven West Media WA Chief Marketing Officer, said: “The calibre of entries we have seen from a wide array of brands has been incredibly refreshing. The creativity using the printed product reinforces the level of cut-through that a brand can get. Combined with the ability to reach over 400,000 West Australians every day, it shows the strength that this can have in a campaign’s channel plan with The West Australian.

“I don’t envy Anthony and the judging panel having to choose a winner.”

The panel has become even more illustrious with the addition of Mandie van der Merwe, ECD of M&C Saatchi Sydney and a multiple award-winner around the world.

So with announcement imminent of the winner of a statewide press campaign thanks to Seven West Media WA, the Top Ten are (in alphabetical order):
• Bowra & O’Dea ‘The Only One’ (Rare)
• Breast Cancer Care WA ‘Privacy Screen’ (Marketforce)
• Chicken Treat ‘Ours/Theirs’ (&Partners)
• Family Zone ‘Pixelated’ (&Partners)
• Pentanet ‘World Wide Wait’ (Likeable Creative)
• Royal Life Saving WA ‘3 cm’ (303 MullenLowe)
• Road Safety Commission ‘Consequences’ (Longreach / AT Creative)
• Road Safety Commission ‘Word Search’ (The Brand Agency)
• WA Primary Health Alliance ‘Grey Front Page’ (Rare)
• West Coast HiFi ‘Big Screen’ (Rare)