Anthologie appoints Josh Edge as ECD

Anthologie, Campaign Brief WA’s Digital Agency of the Year, has appointed Josh Edge as Executive Creative Director to work on elevating the profile of Anthologie’s award-winning creative impact projects. Edge will continue to have a role with his previous agency, taking up the Creative Chair position at Marketforce.

“This is another exciting step forward for Anthologie,” said Amy Sutton, Anthologie founder. “In working to scale the impact of incredible organisations both here and globally, we recognise the ongoing need for creativity and innovation in getting these important ideas into the hands, hearts and minds of those who need them most. What Josh brings is a way to connect our digital experience, co-design and impact work to great storytelling and bringing all those elements together to build reputation, growth and talkability.”

As well as being crowned WA’s Digital Agency of the Year, Anthologie also recently won an International Anthem Award for their impact collaboration with Walk Free.

The hire follows a series of highlights for Anthologie in recent months, including launching an international health report for Policy Cures Research with an immersive 360° film presentation, developed locally with Sam Price and What’s This? Studios, projected within the world-famous Syllepse event stage at the Jardin des Nations in Geneva.

“I’ve always had huge respect for Amy and the Anthologie crew,” said Edge. “Having spent time with the whole team working on the Policy Cures Research report and their other clients from worlds as diverse as social equity and neurological health, I really wanted to be a part of the impact work that was happening in this space.”

Edge will continue to maintain a Creative Chair position at Marketforce, his agency of the past few years, in a creative and client oversight role, alongside the leadership of Rikki Burns and Luke Williams. The team will continue to work together on key creative projects and strategic client services across the portfolio.