Anthologie wins Digital Agency of the Year at 2024 Campaign Brief WA Awards

The Digital Agency of the Year award is one of the most popular and most sought after awards handed out at the Oasis Ball. This year we received 10 submissions with Anthologie rising to the top to take out this year’s award. Showing the strength of the WA digital industry, there were six other digital agencies who were named finalist this year, all with strong performances – Bang Digital, Bonfire, equ, Juicebox, Social Meteor, and Unify.

Anthologie’s approach has been perfected since their inception, blending strategy, creativity, digital and communications for clients that make an impact for good. This has allowed them to achieve consistent success with clients facing complex challenges, leading to concrete results.

They help purpose-led brands and businesses to scale their impact. They collaborate with policy makers, researchers, scientists and dedicated organisations to innovate and improve essential products and services, locally and internationally.

Despite tough market conditions and competition, Anthologie has been experiencing significant growth on a global level, adding five new global accounts in the last 12 months, accounting for 20% of its 2023 revenue.

Their statistics are impressive: 75% of clients are in impact sectors including healthcare, education, community and environment. They have a client retention rate of 72%, had a 33% increase in revenue, $1.7m in new business wins, a 40% increase in digital projects and an 85% pitch win rate. They have made significant investments in their team with 8 new appointments driving technical expertise and strategic partnerships. They have a strong focus on female leadership, with 73% of their team, including the Founder, being women.

In 2024, they won an International Anthem Award from a pool of over 2,000 submissions from 44 countries and reached a global audience of 4.5 billion via 500 broadcast items with the Global Slavery project.

They have created insightful work by taking the time to know the clients they work with, and together, they share a commitment to making a positive impact, showcasing how authentic values can drive meaningful partnerships and ultimately lead to better work. It’s a people-first approach.

They have equipped student leaders to develop design skills for impactful social media content and provided insights to educators on implementing Design Thinking in the classroom. Empowering the next generation extends to facilitating an event on Internships with Never Not Creative, supporting the AGDA Mentor program, writing the PADC Student Skulls brief, and undertaking reviews for Curtin University.

Their campaign for Walk Free, the movement to end modern slavery earned them the International Anthem Award in 2024. They developed a powerful data platform, resources and recommendations. Additionally, they created the printed report and a social media content plan for the Global Slavery Index (GSI) campaign. Media surrounding the launch found traction, with more than 1,500 global media items, over 500 global broadcast items and an global audience of 4.5 billion.

They have an extensive portfolio of ongoing work ranging from local clients encompassing the mental health care system and homeless and education sectors to international clients such as the Global Nursing Network, Harvard University and the American Bird Conservancy.

For full coverage of winners and the finalists in all categories get the printed edition of the 44 page Campaign Brief Awards magazine. Email Mina on perth@campaignbrief.com