303 MullenLowe Perth creates ultimate winter escape in new campaign for Lotterywest
303 MullenLowe has brought some light-hearted joy to playing Lotto, using song and dance to chase away the winter weather in its latest campaign for Lotterywest.
Live this week, the new Winter Warrior campaign is 303 MullenLowe’s first campaign for the Saturday Lotto’s $30 Million Megadraw special event on Saturday July 30. The campaign will run across TV, radio, online video, display, social, outdoor and across owned channels.
Lotterywest Manager, Brand and Campaign Sandra De Witt said with cold weather hitting hard, the attention-grabbing campaign brought some light fun to the winter season. “It’s July, we’re halfway through the year. In a lot of the state, it’s grey, wet, and chilly. It’s a time when we’re dreaming of an escape to push us through to sunnier days. With the $30 Million Megadraw we wanted to portray how not even the dullest winter day can get in the way of the joy and excitement that our Saturday Lotto dreams bring.”
303 MullenLowe Perth, Copywriter, Zosia Kilpatrick, said: “We wanted to explore the euphoria and hope that buying a Megadraw ticket offers West Australians. And what better way to do that than through dance? The insight for this campaign was simple; with a ticket to the $30 Million Megadraw, nothing can get in your way – not even the coldest winter weather.”
It is the third campaign launched by 303 MullenLowe for Lotterywest in as many months; its ‘Lotterée’ campaign went live in May and ‘That’s the Ticket’ was launched in June.
Client – Lotterywest
Director, Marketing and Sales – Jenny Cullen
Manager, Brand and Campaign – Sandra De Witt
Marketing Officer – Caryn Leong Marketing Officer – Bella La Pegna
Agency: 303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Stephen Hansen
Copywriter – Zosia Kilpatrick
Head of Art – Andrew Allingham
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Manager – Renee Harris
Business Exec – Rebecca Di Pardo
Producer – Johnathan Julius
Production Company – Beautiful Pictures
Director – Matsu
Executive Producer – Kate Downie
Producer – Gemma Hall
DOP – Elliott Nieves
Stills Photographer – Luke Carter Wilton
Sound – Cue Sound
Audio Engineer – Mike Fragomeni
Music – Panda Candy
Media Planning – Initiative
Steve Hare, Lauren Corner, Molly Trumble, Ricardo Abrahao, Emily Whyte.
Thanks 303 for including a comprehensive list of everyone who worked on this ad. Very much appreciated.
Some of the crew are named, but I wouldn’t call it “comprehensive.” Innumerable crew not named: What about the art dept? The ACs? What about the talent? The list goes on… Each of them are deserving of exposure.
Ok so would someone be able to explain to me why this is completely divorced from the ‘lotteree’ work from a few months back. Same product. Same advertiser. Both nice campaigns but I don’t see how they work together to build a proposition and brand.
… that Drew Barrymore TikTok where she’s crying in the rain. Beautiful.
All the fx budget must have gone into the rain machine. Unfortunately, there’s blue skies reflected in all the windows and when the shot tilts, the top right corner has a mask come in that then stays on top of the umbrella. Poor. Otherwise, nicely directed and shot.
Fair q. They’re different because they’re promoting two different brands/Lotto products. This campaign is for a special Saturday Lotto retail event (The Mid Year Megadraw), whereas the Lottereè campaign is for the Tuesday Oz Lotto brand.
makes sense thanks.
That’s a bigger stretch than the ones in my f45, nice try!