Wunderman Thompson has received a Creativity for Good Tribute from ACT Responsible presented last night in Cannes. The Tribute acknowledged the Anglicate WA press campaign ‘Home for the Holiday’ created by Wunderman Thompson Perth.
Since 2006, the ACT Tributes have highlighted agencies’ outstanding creations through public voting in the “Great ads for Good” exhibition in Cannes. This year, visitors voted either online or in Cannes, allowing everyone to get inspired and engaged with cause-related campaigns. The “Great ads for Good” exhibition showcased a selection of 92 campaigns from all around the world, presented through 4 major themes: human rights, solidarity, environment and education. Voting was open from June 20 to June 22, and over 23,000 votes were collected.
‘Home for the Holidays’ was voted #1 in the Solidarity category.
In addition to Wunderman Thompson Australia, Ogilvy UK, Lola Normajean Portugal and Hjaltelin Stahl & Co Denmark also received a Creativity for Good Tribute. Ogilvy UK’s Tribute was for their Dove ‘Reverse Selfie’ campaign that also had a Perth connection, with Moonsail’s Matt Nankivell working on the campaign while working at Ogilvy as the London-based Global Head of Art on Dove.
ACT Responsible also celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns.
“It is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.” Said Hervé de Clerck, ACT Responsible Dream Leader.
Movement maker attributed to Malala Yousafzai, Founder of Girls’ right to education.
Institution leader attributed to Maher Nasser, Director of the Outreach Division at the United Nations,Global Communication
Industry leader attributed to Laura Maness, CEO at Havas New York, Co-Chair 50/50 Women On Boards, Founding Member Kindred, Chief & Forbes Women Forum
Brand leader attributed to Jodi Harris, Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev