Wunderman Thompson Perth wins Bronze Pencil at The One Show 2022 for The Cold Campaign

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Wunderman Thompson Perth wins Bronze Pencil at The One Show 2022 for The Cold Campaign

Wunderman Thompson Perth has picked up a Bronze Pencil at The One Show 2022, one of the world’s most prestigious awards.

 

The award came in the Radio & Audio, Broadcast – Single category for “The Cold Campaign” for Anglicare WA, created with Soundbyte Studios Perth and Alucinor Productions Perth.

All Gold, Silver, Bronze Pencil and Merit winners were announced today in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show and Best of Discipline winners will be revealed.  A showcase of all Pencil and Merit winners can be viewed here.

The One Show 2022 Pencil winners from Australia include:

Gold Pencil:

  • Clemenger BBDO Melbourne with Betty Wants In Richmond and Finish Productions Melbourne “VB Solar Exchange” for Carlton & United Breweries in Integrated, Innovation in Innovation.

Silver Pencil:

  • Clemenger BBDO Melbourne with Betty Wants In Richmond and Finish Productions Melbourne “VB Solar Exchange” for Carlton & United Breweries in Branded Entertainment, Full Length Video – Single or Series / Episodic
  • Clemenger BBDO Melbourne with Betty Wants In Richmond and Finish Productions Melbourne “VB Solar Exchange” for Carlton & United Breweries in Direct Marketing, Integrated Campaign

Bronze Pencil:

  • BWM Isobar Sydney with dentsu Amplifi Melbourne, Carat, MKTG Sydney and The Pool Collective Sydney “Disease Dilemmas” for The Garvan Institute of Medical Research in Health & Wellness, Out of Home
  • Clemenger BBDO Melbourne with Betty Wants In Richmond and Finish Productions Melbourne “VB Solar Exchange” for Carlton & United Breweries in Public Relations, Integrated PR Campaign
  • Clemenger BBDO Melbourne with Betty Wants In Richmond and Finish Productions Melbourne “VB Solar Exchange” for Carlton & United Breweries in Public Relations, Innovation in Public Relations
  • DDB Group Sydney with PHD Media Australia Sydney “The Ad Break Championship – GTI Hijack” for Volkswagen Group Australia in Interactive, Online & Mobile, Gaming – Mobile
  • Leo Burnett Australia Sydney with The Glue Society Sydney and Revolver Sydney “One House To Save Many” for Suncorp Brand in IP & Products, Experimental / Internal Projects / R&D
  • Wunderman Thompson Perth with Soundbyte Studios Perth and Alucinor Productions Perth “The Cold Campaign” for Anglicare WA in Radio & Audio, Broadcast – Single

Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.

Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.  Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.

Dentsu Webchutney Bengaluru won seven Gold Pencils, all for VICE World News “The Unfiltered History Tour”.  Also with seven Golds was TBWA\Paris Boulogne-Billancourt, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.

A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.

Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.

The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.

DOWNLOAD THE LIST OF WINNERS HERE