Wunderman Thompson has announced the launch of its Experience Design Hub in Kings Square in Perth CBD. The hub offers clients a complete solution for customer-focused transformation projects, with talent specialised in employee engagement design, customer service design, user experience and user interface design, creative and front-end development.
The Hub is in response to high client demand for Experience Design transformation projects that the agency has delivered in the past year. Wunderman Thompson have recently led successful transformation projects for HBF, Synergy, Horizon Power and Water Corporation – delivered through both external consultancy methods and the Wunderman Thompson Inside model, a collaborative embedded team, co-located on-premises with clients.
Melanie Wiese, Chief Partnerships Officer at Wunderman Thompson, said: “More and more organisations are looking for customer-focused experiences that transform the way people engage with brands, and organisations are doing a great job. We help realise their ambition by going beyond the data. We need to understand humans in all their nuanced messiness and put their stories at the heart of the experience design to really serve customers. We call it ‘data and drama’, and it’s something Wunderman Thompson has a long history in bringing together to help realise client’s ambition and find new unexpected ways to inspire customers.”
Inside is Wunderman Thompson’s global delivery model, making agile teams possible with a needed evolution on the traditional agency-client relationship. The model is focused on giving clients access to a combination of the full technical, strategic, and creative depth of Wunderman Thompson talent, with the efficiency and convenience of an agency team, co-located onsite.
“Our heritage as both a strategic, creative solutions business, and as an insight-led technology business puts us in the box seat to transform organisational capability and service, not just technology. For that reason, we’re about Customer Experience principles over fixed frameworks. Through WT Inside, we’re able to offer something far more bespoke and, ultimately functional.” says Martin Beecroft, Wunderman Thompson’s National Chief Technology and Innovation Officer.
Lee Leggett, Chief Executive Officer at Wunderman Thompson Australia, said: “The industry has gone through a tremendous amount of change in the past year, where we can see a disconnect between the traditional agency structure and the transformation projects we are asked to deliver. Inside allows our clients to have a new delivery option – one within their own four walls that can respond quickly but deeply to organisational problems.”
The launch follows Wunderman Thompson recent integration of the commerce business in Melbourne, led by Chief Commerce Office Geoff Smeaton.
Picture above left to right – Doni Savvides, Partner – Perth. Melanie Wiese, Chief Partnerships Officer. Martin Beecroft, Chief Technology and Innovation Officer. Gavin Bain, Managing Director, Perth.