WPP returns to SXSW Sydney as official partner

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WPP returns to SXSW Sydney as official partner

WPP will return to SXSW Sydney in 2024 as an official partner. After a record first year with over 300,000 attendees and 1,000 sessions, South by Southwest Sydney (SXSW Sydney) returns to Sydney 14–20 October, 2024.


This year, WPP will be bringing the power of creative transformation to the SXSW Sydney stage, with 10 engaging sessions powered by WPP set to debut. Each of these will bring together partners and clients, international guest speakers, local innovators and the most influential thought leaders under one roof, providing a space to converge on WPP’s creative disciplines and AI leadership. Rounding up each day of the conference, WPP will be hosting exclusive networking events for senior marketers. Further details will be released in the coming months.

Says Rose Herceg (pictured above), country president in Australia and New Zealand, WPP: “After a stellar first year, WPP is delighted to be returning to SXSW Sydney in 2024. We couldn’t think of a better place to showcase creativity as a force for growth. This year, our audience can expect to see what creative transformation supercharged by WPP Open – our intelligent marketing operating system powered by AI – looks like and learn how it is helping to future-proof our industry.”

Says Colin Daniels, managing director of SXSW Sydney: “We couldn’t be happier to be welcoming WPP and its agencies back to SXSW Sydney for its second year. Just like in 2023, WPP’s stage sessions will be a must-see for marketers and brands alike. We look forward to taking our partnership to the next level this year as we create innovative and engaging content for our audiences.”

Event badges are now on sale at second release pricing. To learn more and secure your spot, head to sxswsydney.com.