Worlds collide via new Wunderman Thompson Perth campaign for West Australian Ballet

For the first time, West Australian Ballet and West Australian Symphony Orchestra performed on stage together in Goldberg Variations. To celebrate this, Wunderman Thompson created a print and radio campaign to imagine how it may look and sound when these two creative powerhouses merge.

To this end, working with print, Wunderman Thompson created ballerinas dancing alongside Bach’s masterpiece. The music notes from the Goldberg Variations sheet music set the stage for dancers to strike their poses. While on radio, Nick Gallagher from Cue Sound recorded ballerina Amanda Leigh and violinist Christina Katsimbardis as if ‘mid-practice’, to recreate the performance.

The Wunderman Thompson creative team, Meg Watson and Jordan Ellis said: “Both organisations have so many unique sounds and symbols we can play around with. It lets us create something new, but still instantly recognisable.”

This work continues the long and creative partnership between Wunderman Thompson Perth and West Australian Ballet.

Wunderman Thompson Account Director, Lana Abro said: “We are very lucky to have an amazing client, who gives us the space to develop creative work. Coupled with the creativity that Meg and Jordan brought to the table, the work developed for Goldberg Variations was exceptional.”

West Australian Ballet Public Relations and Digital Manager, Scott Dennis, added: “The creativity and high-quality executions of the team at Wunderman Thompson are always impressive. These press and radio executions saw music leap from the page and through radio, as West Australian Ballet premiered a new ballet to one of Bach’s iconic compositions. As a client, we treasure the beautiful execution and thought that makes a movement-based art such as dance, stand out on a page and on radio.”

Credits
West Australian Ballet
Scott Dennis, Public Relations and Digital Manager
Amanda Leigh, Ticketing and Customer Experience Manager
Rosharna Femia, Marketing and Communications Coordinator

Wunderman Thompson Perth
Meg Watson, Art Director
Jordan Ellis, Copywriter
Tim Newton, Creative Lead/Art Director
Paula Keamy, Creative Lead/Copywriter
Joao Braga, National Chief Creative Officer
Lana Abro, Account Director
Rachel Anthony, Account Manager
Kate Fogarty, Account Executive
Anita Swami, Producer
Phil Chapman, Studio Finished Artist
Cue Sound
Nick Gallagher, Sound Engineer
Anika Fourie, Audio producer
Match & Wood
Jodie Allen, Communications Advisor
Talent
Naomi Crosby, Voice Over Artist
Amanda Leigh, Our Apologetic Ballerina
Christina Katsimbardis, Violinist