Wizard Pharmacy is shifting the public perception of pharmacy by bringing the magic back into Christmas; they’re not just a regular pharmacy, they’re a cool pharmacy. The new campaign features two radio spots and a TVC starring top perth director Ross Tinney in front of the camera, rather than behind.
There is no denying the past three years have hit us hard as a community, but Wizard Pharmacy is using its position as front-line support to inject its unique style of Christmas cheer.
Get yourself a pharmacy that can do both. Wizard Pharmacy might mistake gift wrapping for gift rapping, but the catchy jingle that takes centre-stage in their 2022 Christmas campaign aims to avoid anyone mistaking them as your average run-of-the-mill pharmacy brand.
Wizard Pharmacy’s Creative Director, Matthew Hoar, said: “The campaign was created to raise a smile and express all the fun and good cheer that accompanies this time of year whilst shifting the perception of what everyone knows and expects from a pharmacy.”
With the rising cost of living and additional pressures being felt in our communities post-COVID, Wizard Pharmacy General Marketing Manager said it was important to remind customers of all the ways the brand can add value to their lives beyond the typical discounting of price.
“To truly reflect the value proposition that sits at the centre of our customer-centric brand, we wanted to raise awareness of the fact that we offer the usual products typically associated with pharmacy but so much more.
“From Christmas gifting, our Rewards loyalty program, alliances with RAC member benefits in Western Australia and AANT member benefits in the Northern Territory, expert health advice and clinical services, we aim to cement ourselves as a valuable, contributing member of the community”.
RAC GIFT RAP
FIFTY CENT RAP
Client: Wizard Pharmacy
Creative Director: Matthew Hoar
General Marketing Manager: Gavin Feilding
Marketing Operations Manager: Emma Jones
Copywriter: Matthew Hoar
Art Director: Matthew Hoar
Director: Jack Connell
Executive Producer: Clint Logan
Production Assistant: Alicia Fahnesa
DoP: Mikey Hamer
1st AC: Brianna Trinidad
Playback Operator: Matt O’Sullivan
On-Set Sound: Glenn Dillon
Gaffer: Nick Valentini
H/MU: Daneka Carnegie
Gear: Raz Rentals
Production House: Sandbox Productions
Editor: Robert Woods/Dominic Pierce
Music/Sound Design: Cue Sound/Nick Gallagher
Talent: Ross Tinney & Lisa Heritage