Following last week’s controversy over the content on their new website, Wildlings has released this statement.
We at Wildlings recently found ourselves the subject of some online chatter which we chose not to engage with.
Our new agency website was intended to showcase our creative team’s portfolio and experience over the past 15 years. As Wildlings are the new kids on the block, it was by no means intended to suggest these campaigns were created whilst at Wildlings.
We should have listed the agencies at which this work was created. It was an oversight on our part. When first made aware of the issue, we tried to credit our previous agencies, then very quickly removed the work to avoid any risk of confusion.
We recognise, value and acknowledge great work requires brave clients, agencies and production partners all pulling together simultaneously and we hold the clients and teams from those agencies and production partners in the highest regard.
Wildlings were accused of promoting work which they had no part in. This isn’t accurate.
Our intention was to show what our Founding Partners have and can do for clients. All of the work in question over the past 15-years involved our partners as either a Senior Copywriter, Senior Art Director, Creative Director, or Chief Creative Officer before launching Wildlings. We are all proud of our involvement in these campaigns, which can be verified via International award credits.
We have been dismayed by the serious negative commentary, accusations and threats that have played out online. It’s something which presents our industry in a poor light.
Having said that, we’d like to sincerely thank all our client partners and industry friends who have reached out to offer your unwavering support – you truly are wonderful beings.