Western Power has launched a new campaign targeted at building awareness of the vital role the grid plays in powering the ever-changing lives of West Australians.
Created by Wunderman Thompson, ‘Powering our Lives’ is the first Western Power campaign which illustrates how the integration of renewable energy sources and smart technology enables the powering of communities through a more sustainable energy supply.
Western Power’s Brand and Customer Communications Manager, Jill Goodwin, said: “This is the first time we’re talking to our customers about the sustainability of the network. About the trials and projects we’re conducting, and how we’re working to improve customer choice, reliability and affordability of supply. Especially in times like these we want to reassure our customers that we’re there for them now and into the future”.
The campaign also marks the first agency shoot in the midst of the COVID-19 pandemic, and quickly became living proof of everyone’s ability to adapt. With no client or agency on set for four days across multiple locations, and with the agency’s producer located in Sydney, every take was monitored, fed back on and approved via an online viewing platform.
Joe Hawkins, Creative Director at Wunderman Thompson, said: “Creating this campaign was always going to be an exciting challenge. Adding social distancing rules and regional travel restrictions to the production mix was a curveball that none of us predicted, but I’m proud to say it brought out the best problem solving, collaborative and positive attitude in everyone involved.
“The result is a campaign that clearly positions Western Power as leading the way in enabling a more sustainable future for the communities, businesses and people of WA. And you’d never know we created it at a time when none of us sat in the same room together.”
The campaign is currently running on TV, OLV, online, social and radio, and represents the first in a series of messages that will run over the phased awareness platform.
Listen to the Radio:
Brand and Customer Communications Manager: Jill Goodwin
Senior Brand and Marketing Specialist: Bathsheba Fordyce
Senior Brand and Marketing Specialist: Paul Farina
Creative Director: Joe Hawkins
National Chief Strategy Officer: Angela Morris
Creative: Joe Hawkins Creative: Dustin De Souza
Designer: Cameron Jones
Designer: April Bae
Head of Production: Jackie Archer
Senior Integrated Producer: Katherine Muir
Partner: Doni Savvides
Account Manager: Anais Randall
Production Company: Sandbox
Director: Alex Feggans
Producer: Jasmine Leivers
Executive Producer: Jenny Crabb
DOP: Patrick O’Sullivan
Editor: Robert Woods
Colourist: Jaemie Manners
VFX: Tony Bannan, Robert Woods, Jaemie Manners
3D: Paul Siciliano, Matthew James Kerley
Sound Design: Brad Habib, Soundbyte
Music Composition: Song Zu
Sound Studio: Soundbyte
Sound Engineer: Brad Habib
Copywriter: Joe Hawkins
Photographer: Luke Carter Wilton
Agency Producer: Sarah Parsons