Western Australian Treasury Corporation launches new website via The Brand Agency
Western Australian Treasury Corporation (WATC), the central financial services provider for the Western Australian Government, recently launched its new website created by The Brand Agency’s UX and Technology teams.
The Brand Agency and WATC originally partnered on a strategic project to explore and define key audience segments and their journeys, and then subsequently developed a messaging and content strategy to engage and inform these audiences. A key outcome of this partnership was a requirement to re-develop the WATC website, with The Brand Agency awarded this project in a competitive tender process.
The information architecture exploration and re-design was a critical first step in the development of the new website. Needing to overcome an extremely information-rich website with unclear navigation and multiple user journeys, as well as differing priorities for what content needed to be surfaced and featured in the new website.
The design phase started to bring the website to life, refining colour palettes to meet accessibility requirements whilst retaining the core brand. Images were sourced from the extensive Tourism Western Australia library and a pattern library was produced to act as an integration pillar for the website build phase.
Built on an Umbraco content management system, the fully configurable content layouts and components serve state, national and international audiences. The website caters for all device configurations using the latest development and accessibility standards. In addition, The Brand Agency developed new email templates for client communications, which are built upon the Vision6 Email distribution platform.
Paul Hamilton, Head of Technology, The Brand Agency, said: “WATC plays such a pivotal role in attracting and supporting investment in our state. Therefore, it was critical to develop a highly accessible and simple to manage solution, that enables WATC content owners to promote and position Western Australia on the global stage”.
Chris Rinsma, Marketing and Communications Manager, WATC, said: “The tone identified for the development of our new website was modern, sophisticated, professional and approachable, which The Brand Agency successfully delivered. The Brand Agency team were great to work with and the creative and technical expertise they shared when collaborating with our team achieved a great outcome. Feedback received from stakeholders about the site has been very positive.”
Matt Popkes, Head of Strategy, The Brand Agency, said: “It’s been such a pleasure to see our partnership with WATC grow over the years and culminate in the launch of this site. There’s such a high volume of critical economic insight and data that they provide, even on a daily basis, that it was an exciting challenge to reimagine how we tell that story. They’ve collaborated and invested their energy and enthusiasm throughout the entire journey and now have a category-leading website to be proud of.”