Cancer Council WA relaunces LiveLighter 13 Cancers campaign to urge West Aussies to ditch sugary drinks to reduce cancer risk

Cancer Council WA has relaunched the LiveLighter 13 Cancers public education campaign in a bid to motivate people to cut back on sugary drinks as the hot summer months approach, following research showing almost one third of West Aussies (31 per cent) have sugary drinks three or more times a week.

 

Cancer Council WA Food and Movement Manager, Ainslie Sartori, said that having too many sugary drinks contributes to weight gain and obesity, which increases the risk of developing 13 types of cancer including oesophageal, liver, and bowel cancer.

Sartori said: “Cutting down on sugary drinks is one of the easiest ways to lower your cancer risk.”

“A single 600mL bottle of soft drink contains a shocking 16 teaspoons of sugar. This campaign aims to reveal the sickly sweet truth about sugary drinks and encourage West Australians to switch to healthier options.”

“With more than one in five (21 per cent) West Australian adults drinking one litre or more a week of sugary drinks, the LiveLighter campaign is encouraging people to replace sugary drinks with water.

“Water is the healthiest choice. It’s sugar -free, kilojoule-free and practically free from the tap. Adding a squeeze of citrus or a slap of mint can make it even more refreshing. Low-sugar drinks with less than 2.5g of sugar per 100mL can provide variety,” continued Sartori.

“For an occasional sweet drink, choose one with less than 5g of sugar per 100mL.

“A regular soft drink has about twice that amount, so you could halve how much sugar you’re drinking by making the switch.

“By cutting back on sugary drinks and reaching for healthier options, we can save money, reduce our impact on the planet and improve our health.”

13 cancers will run on TV, catch-up TV, out-of-home, online and social media, including Facebook, Instagram, Tiktok, and YouTube.

LiveLighter is funded by the WA Department of Health and run by Cancer Council WA.

LiveLighter 13 Cancers public education campaign was first launched in August 2019.