Next month, WAMA will host their second breakfast for the year, and explore the future of marketing in an AI led/assisted world.
The committee had this to say in terms of what to expect: “Our keynote and fireside chat are designed for forward-thinking marketers, creatives and innovators, eager to explore the opportunities that (generative) AI presents.
“Keynote speaker, Dr Kate Raynes-Goldie, Cultural Anthropologist & Human Connection Designer and Business News Tech & Innovation Columnist, will cover AI from a philosophical and human connection perspective, including the benefits, risks and applications. Our fireside chat with Josh Edge, PADC President & Marketforce Head of Creative, will then unpack how “play” with AI can inspire creativity and innovation in marketing.”
WAMA Chair, Rene Le Merle, said: “There’s little doubt that AI, and in particular generative AI, is the biggest technological wave to impact our industry since the advent of social media. And with it comes a raft of possibilities, opportunities and concerns, which we hope to unpack in this unique open discussion.”
Date: Thursday 15th of June
Time: Doors open at 7am for a 7.30 – 9.30am event
Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
Topic: Explore the future of marketing in an AI led/assisted world
Click here to purchase your ‘How I learned to stop worrying and love AI’ tickets.