The WA Marketing Association hosted another great breakfast event yesterday at the State Reception Centre in Kings Park. Over 300 marketers and professionals from the ad industry attended.
Taking the stage to talk about why innovation matters at the WAMA breakfast event yesterday were Jodi Cook (Strategic Product Owner Outreach, Synergy), David Cannington (Co-founder and Chief Marketing Officer, Nuheara) and Alison Balch (Chief Marketing Officer, Pentanet).
All three brands have embraced innovation and technology in different ways in their marketing toolkit, from product development to customer engagement through to the use of gamification. They shared their learnings, insights and challenges when embracing technology to better connect their brands to their customers.
The panel discussion was hosted by Wunderman Thompson’s Gavin Bain. WAMA’s next event is planned for early December.