WA Super embarks on new partnership with digital performance agency Bonfire

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WA Super embarks on new partnership with digital performance agency Bonfire

Western Australian based industry super fund, WA Super, has engaged digital performance agency Bonfire to build their online marketing strategy.


Established 35 years ago to provide superannuation services to State Government employees, the super fund has since expanded and now manages over $3.5 billion in retirement savings for over 60,000 members and 4,000 local businesses, helping their members achieve their retirement dreams.

Bonfire secured the digital partnership through a collaborative pitch, underpinned on a strategy to help WA Super grow market share in an increasingly competitive market and under changing Government legislation. All whilst staying true to their core value of adding value for their members.

To raise the super fund’s brand profile and member engagement online, the Bonfire team will head the paid and organic search components of a broader strategy in conjunction with WA Super’s other marketing partners.

WA Super’s Head of Product and Marketing, Paul Jamieson, said the agency was selected for their data-driven approach, ability to integrate with other agencies and impressive track record.

“We appointed Bonfire to identify the areas we needed to improve, to meet our customer’s expectations, and then develop a strong digital strategy to deliver great results for WA Super.”

Bonfire’s CEO, Clay Cook, said the team were excited to be appointed as the super fund’s digital partner.

“As a proud Perth based agency, we’re thrilled to be working with an impressive local brand, taking on large national competition. It’s an incredible opportunity for our team to flex our digital skillset in a challenging industry,” said Cook.