How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Mindarie Regional Council: Face Your Waste
Mindarie Regional Council manages waste for seven WA local councils. The task was to get people to reduce their waste for economic and environmental reasons.
People don’t usually have to confront the amount of waste they produce. The ‘Face Your Waste’ campaign changed that. We took normal household bins and rebuilt them with transparent plastic, to make people face their waste.
2m people reach in a state of only 2.5m
+300K impressions on Facebook alone
95% reduced their waste using the bin
This proves that when people face their waste, it changes behaviour.