VMLY&R named Australian Agency of the Year in Campaign Brief’s THE WORK 2023; West Australian agencies pick up 11 Acceptances
VMLY&R has taken out the Australian Agency of the Year title in Campaign Brief’s THE WORK 2023. VMLY&R led the Australian agency pack with 34 Acceptances, followed by DDB at #2 with 28 Acceptances. CHEP Network and Deloitte Digital share the #3 spot with 27 Acceptances apiece, followed by Howatson+Company at #5 with 25 Acceptances and The Monkeys at #6 with in 22 Acceptances.
From Western Australia, The Brand Agency and Wunderman Thompson both have 4 Acceptances. The Brand Agency’s accepted work was for their Foodbank WA ‘The Day That Hunger Ended’ campaign. WT’s Acceptances came from Anglicare WA ‘Home for The Holidays’ (2) and the West Australian Ballet ‘Together on Stage’ in the Radio + Audio and Print – Newspapers & Magazines categories.
Picking up 1 Acceptance each are AT Creative for Liquor Barons ‘Cheers Big Ears!’, Block Branding for Dinosaurs of Patagonia ‘Longley Boys’ and MullenLowe Perth for Australia’s South West ‘Queens On The Edge’.
Nationally, Ogilvy and TBWA share the #7 spot with 19 Acceptances apiece, followed by Clemenger BBDO at #9 with 16 Acceptances, Akcelo at #10 with 14 Acceptances, Bear Meets Eagle On Fire at #11 with 12 Acceptances, Milk+Honey United at #12 with 11 Acceptances and R/GA at #13 with 10 Acceptances. Showpony and Special share the #14 spot with 8 Acceptances apiece. Dig, Emotive, Sunday Gravy, Thinkerbell and Wunderman Thompson share the #15 spot with 7 Acceptances apiece. Edge, M&C Saatchi and Paper Moose share the #20 spot with 6 Acceptances apiece. BMF Sydney, Jim Jam Ideas, Traffic, We Are Social and whiteGREY share the #23 spot with 5 Acceptances apiece and Archibald Williams, MBCS, Taboo, The Brand Agency Perth and Type + Pixel share the #28 spot with 4 Acceptances apiece.
This is the 21st year of THE WORK, which is recognised as a true record of creativity for the entire region and features the very best advertising of the year from Asia, Australia and New Zealand.