Made In The Pile has created a new video for Venues West, the body that owns and manages Western Australia’s best sport and entertainment venues on behalf of the State Government, including Optus Stadium and RAC Arena.
Tahlia Fasciani-Allen, Senior Digital Marketing Strategist at Venues West, said in the lead up to the Tokyo 2020 Olympics, the organisation wanted to highlight the connection to its venues to demonstrate the support provided to WA athletes, from grassroots through to elite.
“At VenuesWest we directly support athletes through the provision of high-performance training and competition facilities, contributing subsidies and grants to athletes and teams as well as enabling world-class sporting experiences to inspire pride and community participation.”
“Made In The Pile put together a super-exciting concept that was great to see come alive utilising our leading venues and featuring our past and current brand ambassadors, along with other talented athletes that call our venues home.”
Made In The Pile Creative Director, Fraser Johnson, said the video represents a coming of age for the agency.
“It’s been a real passion project for us over the course of the last year and shows how seriously we take our craft. We hope for it to inspire budding athletes to chase their dreams, and to raise the profile of Venues West and the vital role they playing in nurturing young athletes through to the elite level.”
Concept: Fraser Johnson
Directors: Luna Laure, Matt Sav
Producer: Luna Laure
Agency Creative Director: Fraser Johnson
DOP: Lewis Pots
AC : Austy Durnin
Copywriters: Fraser Johnson, Luna Laure
Editor: Liam Ozdemir
Grade: Liam Ozdemir
Production Design: Emma Vickery
Music, Sound Design & Mix: Envelope Audio
Sound Recording (Voice-Over): Cue Sound
Voice-Over Artist: Hannah Docherty