Pic taken by photographer and friend Robert Imhoff
The Australian advertising industry will be saddened to hear of the passing of creative legend Cesare Leonardi, who passed away at home on Friday.
Leonardi was educated at the academy of Fine Arts in Milan, and in 1982 he co-founded, with Rod Curtis, Australian hotshop Leonardi & Curtis.
He created many great campaigns throughout the decade, including RSPCA ‘For All Creatures Great and Small’ (writer: Sean Cummins. Art Directors: Cesare Leonardi and Kaye Schirrman) in 1987, still on air occasionally to this day, making it the longest running commercial on Australian national television. The spot won Gold and the President’s Award at the MADC Awards that year.
The RSPCA ‘Trap’ spot won 1987 FACTS Commercial of the Year.
Other awarded work included campaign for Ikea, Freedom Furniture, Chub, Sportsgirl, NSW Cancer Council, Valencio and Comalco.
The agency attracted some great talent during its heyday, including Sean Cummins, Kaye Schirrman, Phil Atkinson, Simon Reynolds, George Betsis, Rodd Martin, Alan Wooding, Ted Horton, Nick Coombe, Geoff Denman and Chris Burgess.
In 1991 the agency folded into DDB Melbourne, which he led creatively until starting Leonardi Advertising in 1993, which became Leonardi Brandhouse later in the 90s.
In 1993 he received the ‘Most Outstanding Contribution made by a Creative Person’ award from the MADC.