UnLtd, the industry’s social purpose organisation is calling on the advertising industry to purchase and donate entertainment packs to local children’s charity Radio Lollipop.
The UnLtd: Arts & Crafts Appeal is asking the industry to donate arts & crafts and entertainment materials for children struggling with isolation in hospitals across WA. One in four children are admitted to hospital before reaching age 14 with many having a recurring need for hospitalisation due to their illness.
The hospital experience can be a daunting experience for anyone but especially for children who often struggle with fear and anxiety. In today’s world of lockdowns, these children are experiencing an increased level of isolation as visitation from family, friends and volunteers has been taken away from them.
Radio Lollipop is a local charity that provides care, comfort, play and entertainment for sick children in hospitals through their volunteer network.
Melissa Spartan-Dawes, Charity Co-ordinator at Radio Lollipop commented: ” It’s a particularly tough time for young patients who have limited opportunities to connect with their siblings or friends. While our usual ward visits at Perth Children’s Hospital and eight other hospitals in WA are currently restricted and the children must stay safe in their rooms, we are staying in the studio to engage the children through our live broadcasts. We are also doing everything we can to ensure the children have enough activities to keep them entertained and distracted through this challenging time through providing the children with arts & crafts and entertainment packs.”
The items that can be donated include pencils, crayons, puzzle books, activity books, jigsaws, decorating kits and more. UnLtd will coordinate the collection of all donations and arrange the delivery to Radio Lollipop in a safe and efficient way.
Carol Morris, General Manager WA for UnLtd explained the initiative: “I know there are many people struggling in different ways at the moment, but I can’t imagine how lonely these young people would be feeling now and we want to help put a smile on their face. If you are able to make a purchase and donate supplies to us, please get in touch – they will go a long way in creating a bit of fun for the kids isolated in our hospitals.”
Please contact firstname.lastname@example.org for more information on how you can purchase items to support Radio Lollipop and where to deliver the items.
For more ways to support charities helping children at risk by using your skills, check out UnLtd’s virtual volunteering opportunities.