Unify wins new national account, Growplay

Unify wins new national account, Growplay

Independent Perth-based digital marketing agency, Unify, has won the national account for children’s monkey bars equipment company Growplay, with a remit to launch the business globally.


Designed locally in Perth, Australia, Growplay produces innovative modular play equipment, created to promote children’s coordination, fitness, and sense of fun. Since its formation in 2016, Growplay has gone from strength-to-strength, expanding from its origin in WA to now servicing every Australian state. This is the first time Growplay has appointed an agency to manage their performance marketing activity.

Growplay’s Co-founder, Shane Janicki, said: “We’re thrilled to partner with Unify. We wanted an agile and mature agency with the ability to scale our marketing as we continue to grow. What really impressed us was their commercial acumen and commitment to new customer acquisition. After seeing their work on other brands like Dirty Clean Food and meeting the team, we knew they were the agency to lead us into our next phase of growth.”

This follows an impressive quarter of client appointments for Unify, with the agency signing Orbit Fitness and Healthengine at the tailend of 2023, and opening the year with new appointment Margaret River Roasting Company, a local coffee supplier who have partnered with Unify to launch their national ecommerce offering effective immediately

Managing Director of Unify, Josh Krueger, says: “We’re delighted to add a company, like Growplay, whose ethos of enhancing childhood we really believe in, to our portfolio. This continues a new and exciting chapter of growth for Unify. It’s a testament to the commitment and dedication of the talented team we’ve assembled in WA. It’s exciting to see these types of brands working with WA based agencies to scale their business nationally.”