The Career Industry Council of Australia (CICA) and the National Careers Institute (NCI) have partnered with Anthologie to create this ‘Little Ripples’ campaign. The campaign launched this week following a long delay after covid.
The film and parent resource was released nationally this week will make it easier for parents and carers to start a positive conversation with their children that help to broaden their aspirations, address gender biases, and contribute to their child’s development.
Amy Sutton, principal at Anthologie, said: “Everything you do as a parent, has a ripple effect from now that influences the way children see themselves and their future. These evidence-based resources provide parents and carers with a series of fun activities and games they can use at home with their children”.
Megan Fritsch, President of the Career Industry Council of Australia, said this is an important time to set the future stage for our children’s career expectations, and their lives.
Fritsch said: “Career development is happening in childhood, whether we realise it or not and our children can only imagine what they see and hear.”
Our lives are shaped to a large degree by the positive and negative experiences we have as young children. In research, 36% of children from as young as seven said they based their career aspirations on people they know, while 45% said that TV, film, and radio* were the biggest factors influencing their choice of career.
But the ripple effects of early interventions run deeper than choice of career. They can build biases, open doors and close us off from opportunities.
Minister for Employment, Workforce, Skills, Small and Family Business, the Hon Stuart Robert MP, said these little ripples can last a lifetime.
“Asking children about what they want to be when they grow up may sound like an innocent question, but this creates ripples that effect how they see themselves for years to come,” Minister Robert said.
Children are full of questions, and now’s your chance to help them find the right answers. Now is your opportunity to make a ripple and help to build a better tomorrow for your child.
Client Partner: Amy Sutton
Client Director: Adelina Naidu
Creative Director: Josh Edge
Designer: Hannah Carpenter
Copywriter: Hannah Wilson
Film Production: Alucinor Productions
Animation: Ryan Vergone
Social strategy: Katherine Sherrie
* Chambers, N., Kashefpakdel, E.T., Rehill, J., Percy, C: Drawing the Future (2018)