TrinityP3 opens 2024 The State of the Pitch survey

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TrinityP3 opens 2024 The State of the Pitch survey

The TrinityP3 ‘The State of the Pitch’ report has opened for 2024, and agencies of all sizes are encouraged to participate again in the annual study.


Earlier this year, Australia’s leading pitch consultancy TrinityP3 released its landmark “The State of the Pitch” 2023 report surveying agencies for their views across 77 pitches of varying sizes over six months, representing approximately half of the pitches run across Australia for the period.

The 2025 survey will be open from now until December 31. Agencies are asked to share their feedback regularly over the reporting period via this link.

Darren Woolley (pictured right), CEO of TrinityP3, said: “We were so thrilled with participation in the inaugural The State of Pitch, with feedback on more than 75 pitches with a broad range of values from $50,000 to $10m. The report gave the industry a clear lens on the state of new business for agencies and how marketers are handling the pitching process.

“Now that ‘The State of Pitch’ is firmly established, I would love to broaden the pool of agency feedback and hopefully get more agencies giving us their anonymous feedback on what’s working and what isn’t when pitching.”

Lydia Feely (pictured left), General Manager of TrinityP3, added that this year’s report provided valuable feedback for marketers and agencies alike.

“We had so much good feedback from marketers and agencies alike about this year’s report,” Feely said. “It’s become an invaluable tool for marketers who are thinking about going to market and running a process, but equally, I think agencies have gotten tremendous value out of being able to see on the macro level how marketer requirements are evolving and what they need to do in order to secure new business.”

Click here to download the full 2024 TrinityP3 State of the Pitch report.