To celebrate the successful delivery of SeaLink’s Summer 2022 campaign – the Trilogy team boarded a SeaLink ferry and hightailed it to Rottnest. The ideal way to support and experience clients’ businesses!
The ‘Go Blue’ campaign was a close collaboration between Trilogy and SeaLink, aimed at encouraging Rottnest travellers to consider SeaLink as the ferry company of choice. The final delivery saw campaign strategy, creative concept, media planning and production rollout including TV, video, print, social and integrated digital editorial. The campaign has delivered strong awareness, cut through and digital results.
To celebrate the success of the campaign, Rottnest Island was overtaken by Trilogeans for a well-deserved team day in the sun, experiencing the SeaLink difference on the way there and back.
The day included a six-part creative scavenger hunt across the island, using the power of problem solving, copywriting, creative, social media and video to solve clues and deliver solutions to win some serious prizes. The winning team built an entire quokka out of bakery items!