Trendsetter Homes generate qualified sales leads via Artificial Intelligence & Chatbot Automation
WA based multi-million-dollar custom home builder, Trendsetter Homes is setting new trends in the Perth property market, diving deep into the world of Artificial Intelligence and Chatbot Automation to successfully generate qualified sales leads and offer potential buyers customisable virtual tours of their dream home – delivered through social media and mobile phones.
The traditional buying process offers a walk through a display home, but factoring in the costs associated with this, as well as the inability to showcase a fully customised finished product to match someone’s dream, Trendsetter are moving away from display homes.
Trendsetter has employed AdSocial to lead their lead generation marketing. Display homes have been replaced by virtual walk throughs and chatbots or robots are now programmed to manage social media and complete the lead qualifying process.
Trendsetter founder Michael Agostino, says: “As custom home builders, often display homes aren’t what gets clients over the line. It’s being able to demonstrate that we can design a home that meets their exact needs and vision. With modern day technology we can achieve this manufacturing a virtual home, that resonates more than a walkthrough of a physical building that may not have been built to the buyer’s style or specifications.”
AdSocial chatbots have achieved a 91% click through rate from the potential buyers’ initial connection with the brand, right through to the entire virtual showcase.
Agostino adds: “We have worked with many agencies over the years and have never experienced such a surge in interest when delivering a new and unique experience. Acknowledging this shift in the way people communicate has enhanced our ability to offer the customer exactly what they are looking for.”
Innovative building companies are starting to leverage virtual tours via VR headsets but coupling them with Chatbot Automation as a new digital marketing tool and delivering these tours to mobile devices via social media, is the point of difference.
Chatbots can be programmed to provide customer support 24/7, extracting keywords from messages to automatically respond to enquiries, saving businesses thousands of man hours. Around 80% of messages can be responded to and followed up by a chatbot, without human intervention.
Agostino said: “The chatbots are eliminating people who simply want to ‘browse’ and qualifying those ready to book a consultation. This is saving our sales team so much time as they’re connecting with people when they’re ready to talk specifics.”
AdSocial CEO Amberlea Henriques, says: “Trendsetter is trying something new with chatbots and leveraging futuristic marketing technology to connect with people in an autonomous way, and it’s working. They’re giving the choice to the buyer allowing them to view it all from the comfort of their own living room via their mobile device.
“The possibilities for this interactive way for brands to connect with people are endless. From customer service, lead generation and even gamification. As we lead toward marketing in the Metaverse we’re entering a whole new realm of marketing capabilities that were unimaginable just years ago.”
Click here to experience a chatbot in action.