Trails WA partners with Bonfire to help West Aussie’s trailblaze into nature

Not-for-profit association Trails WA has partnered with digital performance agency Bonfire to launch its new digital platform TrailsWA.com.au, featuring downloadable maps and information for over 800 sanctioned trails across WA, making it possible for anyone to access the State’s world-class trails network.

Dedicated to enriching people’s trail experiences, Trails WA partnered with Bonfire to make it easier than ever for people to get out and explore WA’s vibrant state.

The platform enables users to search for trails anywhere in WA across 12 different types of recreation from hiking to snorkeling and everything in between, providing not only detailed information about the trails on the go, but also local tourism information for users to plan their trip.

Trails WA Executive Officer, Agata Sleeman said the agency was selected for their specialist skillset and impressive track record working with local brands.

“Trails WA was impressed with how quickly and seamlessly Bonfire was able to learn about our category and get stuck into the details of our project. The agility in the Bonfire team and their cooperative manner made them a valuable partner that were imperative to the success of our new platform”.

Bonfire CEO Clay Cook added that the agency was excited about the launch of the platform and the opportunity to partner with Trails WA.

“As a team of WA locals, we all enjoy the opportunity to get outdoors and enjoy the WA landscape. This new platform will make it easy for everybody to plan and explore our beautiful State”.

The partnership doesn’t end there now that the digital platform is launched. “The team are excited to demonstrate how a results-driven organic search marketing strategy will continue to improve online visibility and attract more trailblazers to the platform”, says Alex Gavalas, Bonfire’s Senior Digital Advisor.