Tourism WA, Bonfire + Mark McGowan’s former social media advisor to share their secrets at State of Social ‘22
State of Social ‘22 has announced their three breakout session speakers including Tourism WA’s Cory Gale, Bonfire’s Hayley Boneham and Patrick Ashforth (Mark McGowan’s social media advisor through the pandemic). Prepare to be spoilt for choice.
Navigating Through a Carpet of Wildflowers with Cory Gale (pictured left)
How do you identify what’s unique about your brand, then cultivate content that leverages all that uniqueness? How do you sow the seeds for a content and community strategy that will blossom and bloom? Take a leaf (or petal) out of Tourism WA’s book. Sign up for Cory’s breakout session.
Personality, pivoting and the pandemic, with Patrick Ashforth (pictured right)
Meet Mark McGowan’s former social media advisor. Find out what lessons he learned managing the Premier’s socials during the pandemic and how you can apply them in your digital marketing, from embracing your brand’s personality to pivoting like a political pro.
Marketing for marketers, with Bonfire’s Hayley Boneham (pictured middle)
Like the gun mechanic whose car needs a service, marketing pros and agencies often neglect their own marketing. Not Bonfire. And not Hayley. In her masterclass, Hayley will share tips from the Bonfire playbook on everything from personas, psychometric profiling and social listening to strategy and campaigns, so you can identify and motivate your ideal clients.