Top Jobs: This week’s employment opportunities
Each week Campaign Brief WA posts positions available within the WA advertising, media & marketing industry. Email adam@campaignbrief.com and kim@campaignbrief.com (please place ‘Employment Opportunities’ in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday.
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Seven West Media – Trade Marketing Executive
Seven West Media, Australia’s leading media brand, has an exciting opportunity for a highly motivated Trade Marketing Executive to join the team.
Based in our Perth office, this role requires you to support the Partnerships & Trade Marketing Manager to identify and implement opportunities that drive revenue outcomes and support sales initiatives across all Seven West Media WA products – including The West Australian, PerthNow and Channel 7 Perth. Through creativity and a solid understanding of the media landscape, the role will develop marketing collateral and campaign activity to showcase our products and sell advertising opportunities and marketing solutions to clients and media buyers.
The key responsibilities of this position include:
Implementing trade marketing activity, promotions and sponsorships, including managing the creative development process, including processing print ad bookings, writing copy and managing creative briefs for the design team
Supporting our Events team in the delivery of trade events
Building and distributing EDM communications using Sendgrid in line with a strategic marketing calendar
Managing the Seven West Media WA Trade website and ensure it remains up to date as a critical trade communication channel
Managing content and engagement across our Trade social channels – LinkedIn
Drafting and distribute trade media releases
Coordinating trade marketing ad booking schedules, meeting booking and material deadlines
With support, analyse TV ratings and audience metrics to derive positive tactical messages that promote our products’ market position
Working with internal stakeholders to develop and deliver all creative assets needed to deliver trade marketing campaigns
Skills and experience:
Degree in communications, marketing, advertising or at least 2 years relevant working experience within the Perth media industry. Agency experience is desirable
Solid understanding of the WA media landscape and a passion for print, digital and broadcast media
Excellent written and verbal communication skills
A creative thinker willing to think outside the box
High level of organisation and attention to detail
Collaborative nature and a can–do attitude
Seven West Media is an equal opportunity employer and we are committed to creating a diverse and inclusive workplace.
Recruitment Agencies: Seven West Media does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
Applications close: 07 Jan 2022 11:55 PM W. Australia Standard Time
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Seven West Media – Manager, Partnerships and Trade
Based in our Osborne Park office and reporting to the General Manager of Marketing, this role is focussed on securing and managing key partnerships across all Seven West Media WA brands and delivering a trade marketing strategy that showcases our products to advertisers and drives commercial outcomes. Working closely with partners and our internal sales team, the role requires the end-to-end management of partnership agreements, sponsored activations and events and trade marketing campaigns.
The key responsibilities of this position include:
PARTNERSHIPS:
Develop Seven West Media WA’s partnership strategy in line with key strategic partnership objectives
Manage client relationships and the delivery of over 50 partnerships across metro and regional Seven West Media brands
Develop, manage, and deliver integrated partnership campaigns to support strategic outcomes for partners
Contract management to ensure all partnerships are compliant to Seven West Media WA’s partnership policy
Manage Seven West Media WA’s brand activations (this position requires on the ground weekend work from time to time)
TRADE MARKETING:
Demonstrate a deep understanding of Seven West Media’s brand, products, target audiences and Australia’s media landscape
Develop a comprehensive trade marketing strategy for the Seven West Media WA group to achieve revenue targets
Analyse TV ratings and audience metrics to derive positive tactical messages that promote our products’ market position
Work with the sales team to deliver creative ideas and opportunities for clients that generate new and incremental revenue
Manage and implement mass-market promotion of new product launches, key products and new revenue opportunities
Manage and review the current calendar of Seven West Media WA trade sponsorships
OTHER:
Management and mentoring of Trade Marketing Executive and Partnerships Executive
Work collaboratively with other marketing functions (publicity, promotions, brand, events) to generate ideas and share information and knowledge throughout the department to drive a consistent and integrated message to our audience
Work collaboratively with the General Manager of Marketing to ensure trade marketing and partnership plans works within overarching marketing strategy and activity plan
Skills and experience:
Tertiary qualifications in Marketing, Public Relations, Advertising, Sales, Business and at least 5 years relevant working experience
Experience within a sponsorships, media or advertising agency environment is highly desirable
Strong commercial acumen and budget management experience
Solid understanding of the WA media landscape and a passion for print, digital and broadcast media
A creative thinker willing to think outside the box
Demonstrated ability to build and retain relationships at all levels
Demonstrable experience working in teams and independently to deliver business outcomes
Excellent organisational time management skills with the ability to meet stringent deadlines
Excellent interpersonal and communication skills including written and verbal presentation skills
Seven West Media is an equal opportunity employer and we are committed to creating a diverse and inclusive workplace.
Recruitment Agencies: Seven West Media does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
Applications close: 10 Jan 2022 11:55 PM W. Australia Standard Time
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Workhouse Advertising – Search Engine Optimisation (SEO) Specialist
ABOUT THE ROLE
For close to 40 years now, Workhouse has evolved to become one of WA’s most innovative and adaptive independent advertising agencies. Today, our strong team of 40 are working to meet the ever-changing needs of some of Australia’s most successful businesses.
As demand for our creative and strategic capabilities continues to grow, so does the need to bolster our team of digital, creative and marketing specialists.
And this brings us to you.
We are on the hunt for an SEO professional who can bring a performance-driven focus to some of our key accounts.
The clients you will work alongside are leaders and innovators in their industry from omni-channel retailers to pure-play eCommerce, high volume lead generation businesses and brand building. Our work continues to set new benchmarks for our clients’ success and the way they drive their business!
In your role, you will join our broader agency team of like-minded, enthusiastic, results-driven people. On any given day, you’ll work directly alongside the Digital Integration Director and our 10+ strong team of digital experts comprising other SEOs, Content Production Specialists and Digital Campaign Managers.
You will be establishing and running client strategies, helping to deliver strong ongoing SEO results. Delivering and demonstrating tangible work and the successes delivered will be an important part of your role.
Please apply if you can demonstrate a best practice approach to:
White Hat and ethical SEO initiatives / strategies that deliver a competitive ROI
Testing, collecting and analysing data demonstrating ROI
Ensuring good conversion rates through multi-variate testing
Conducting market research to identify trends and insights
Your understanding of the tactics and strategies used to improve keyword rankings
An understanding of CSS, HTML and Javascript and how it influences the on-page experience for users and search engine visibility
Technical Site Audits including the understanding of the data presented and the ability to provide recommendations and direction for our web development team to implement ongoing optimisations and recommendations
Keyword & competitor research including the presentation and implementation of identified opportunities for improvement
The understanding of searcher intent, Google’s latest SERP changes and algorithm updates, and how each should contribute to each client’s on-page strategy
Content mapping and the ability to convey client keyword strategies to our content production team to achieve the desired search rankings
Link building including local directory submission and developing outreach strategies
Personal Qualities
Minimum 3+ years in a similar SEO role
Someone who is friendly and approachable with the ability to work collaboratively with other team members in order to grow and develop each other’s skill sets and deliver excellent results for our clients
Strong analytical thinker with the ability to accurately translate data into insights and actionable outcomes
Organised operator with an ability to manage competing priorities
A detail-orientated approach. You’ll be working across big clients who expect a high level of output and a professional approach to their SEO campaign.
You’re a stickler for process and procedure. You document your work well and understand the importance of working with complete visibility and transparency.
Someone who is an excellent communicator with a strong ability to build and maintain meaningful relationships
Someone who is looking to challenge the norm and push the boundaries
Someone who has a ‘can-do’ attitude and is a proven problem solver with a strong work ethic
Someone who keeps up to date with, and is genuinely excited by, all SEO trends and emerging technologies and actively seeks to bring new thinking into their work
An SEO nerd who is ready to strategise new tasks with other members of the SEO team, with a keen passion for testing and recording progress
Someone who is comfortable accompanying the Digital Campaign Managers to client meetings and presenting on SEO strategy and campaign performance
In return, you’ll join one of Perth’s most established independent advertising agencies, making local and national brands famous for close to four decades.
We leave egos at the door and thrive on a culture that’s driven by high-performance and great relationships. We’re collaborative and consultative, with a relaxed vibe that lets you focus on delivering the most effective and creative solutions for our clients.
It’s an inspiring and rewarding way to work – and one that ensures our clients and our agency are constantly working together towards a common goal.
Workhouse & Work From Home
The focus on independence and proactive working is more important than ever. It’s also an opportunity to enjoy flexible work arrangements, with a mix of office and WFH arrangements welcomed.
This is an incredible opportunity for someone who’s keen for an exciting new challenge; ready to develop their skills; and who is looking to work in a truly collaborative and positive agency environment.
Sound like you? Please apply by sending your CV and cover letter to admin@workhouseadvertising.com.au
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Seven West Media – Direct Marketing Manager
Seven West Media is the country’s fastest growing cross platform news masthead with a range of print, digital, audio and video products. Seven West Media has an exciting opportunity for a highly motivated and experienced digital marketing professional to join us as Direct Marketing Manager.
Based in our Osborne Park office, this role will report to the General Manager – Marketing. Using customer data and strategic insights, this position will be responsible for developing multi-channel and segment led campaigns to drive customer engagement and grow lifetime value. We are looking for a strategic thinker with a hands on approach and with strong digital marketing experience, including email.
Key Tasks
Develop, implement and optimise the direct marketing strategy to drive engagement and lifetime value
Plan, manage and execute the customer email strategy including email build, audience segmentation, deployment, testing and reporting
Analyse customer insights and data to develop a deep understanding of our customers and identify opportunities to drive growth
Assess and develop strategies to address key customer retention challenges
Manage and optimise the West Rewards loyalty program, working with the Retention Marketing Coordinator and external partners to deliver attractive offers, competitions and events
Work with key stakeholders across the business on initiatives to improve subscribers’ experience, product offering and program awareness
Undertake continual review and analysis to inform strategy and prioritisation
Manage the direct marketing budget and maintain strong ROI on all activity
Essential Criteria
Tertiary qualification in Business or Marketing and practical marketing experience of 5+ years
Experience in a digital agency or organisation is desirable
Experience in digital marketing with a good understanding of audience segmentation and data led campaigns
Customer centric with a strong understanding of customer drivers, methodologies and supporting campaign tactics
Experience in email marketing including the ability to build an email, analyse results and optimise email strategies
A self-starter with experience across end-to-end campaign management and a willingness to utilise your own skills to deliver outcomes, track what you put in market and optimise for success.
Exceptional commercial acumen with proven ability to meet agreed targets within a revenue and expenditure budget.
Seven West Media is an equal opportunity employer and we are committed to creating a diverse and inclusive workplace.
Recruitment Agencies: Seven West Media does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
Applications close: 10 Jan 2022 11:55 PM W. Australia Standard Time
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Discus Print & Signage – Graphic Designer
As Perth’s original and leading large format printer, we have been providing quality signage and print solutions for close to 30 years.
Backed with the best suite of technology in the State, our people are passionate about pushing the boundaries to deliver innovative products that achieve great results for our clients.
Our reputation for delivering on quality with exceptional service means we have the privilege to work with Perth’s biggest brands and events.
A rare opportunity has arisen for an energetic, results-orientated individual to be an integral part of driving and delivering our graphic design service.
THE ROLE:
With a background in providing graphic design for a range of mediums and client sectors, you’ll play an important role in delivering Discus’ design services.
You’ll work both ‘in’ the business and ‘on’ the business – conceptualising and designing client artwork, as well as working with the Marketing Manager on delivering a range of Discus Print & Signage visual communications.
Playing an important role in our commercial graphic fitout team, your talent will shine while designing unique environmental graphics for interior fitouts.
This is a role where you’ll experience lots of variety, creating artwork for a range of mediums for both large and small scale projects. One day you may be designing wayfinding signage solutions or car wrap graphics, the next creating billboard concepts, or working on an extensive signage and graphics suite for a multi-level commercial office fitout.
You’ll also be exposed to clients from a range of industries including architecture and design, festivals and events, building and construction, hospitality, retail and government.
As part of the gig you will attend client meetings, take briefs, present concepts, organise quotes and deliver on deadlines.
ABOUT YOU:
You’ll have tertiary qualifications or an Advanced Diploma level in Graphic Design as well as an impressive portfolio.
Experience working in an agency environment is highly desirable.
You will also have:
An exceptional eye for design and a good sense of humour
Experience using Adobe Creative Suite – InDesign, Illustrator and Photoshop
Excellent organisational and time management skills to work autonomously
Energy, passion and drive to create amazing graphics
THE PERKS:
You’ll be part of a great culture – join an innovative and passionate team who like to have fun
Work for a market leader that values its team
A company focus on work-life balance
Competitive salary package based on experience
Work on exciting signage and graphics fitouts
Opportunity to make your mark within the business
Please apply by sending your CV and cover letter to marketing@discus.com.au Be sure to share with us a link to your portfolio!