Top Jobs: Employment opportunities @ West Australian Ballet, The Marketing Mix, The Market Herald, Easystart Homes, Ford and Doonan, MiQ and Plico
Each week Campaign Brief WA posts positions available within the WA advertising, media & marketing industry. Email adam@campaignbrief.com and kim@campaignbrief.com (please place ‘Employment Opportunities’ in the subject) with the details of your vacancies by 5.00pm Tuesday for listing on Wednesday.
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West Australian Ballet – Marketing Coordinator
An exciting opportunity to work for Campaign Brief’s ‘Advertiser of the Year’ 2022.
West Australian Ballet is the State’s flagship dance company, performing a dynamic and extensive series of classical and contemporary dance works and programs in Perth, regional Australia and internationally.
Working closely with the Head of Brand, the Marketing Coordinator is responsible for coordinating and executing offline and online marketing campaigns, advertising, collateral, database marketing, and promotional activity as well as all-round assistance with digital marketing strategies.
The Brand Team focuses on increasing West Australian Ballet’s brand presence and in turn increase income generating opportunities.
ESSENTIAL SELECTION CRITERIA
· Relevant tertiary degree in communications, marketing, or other relevant discipline
At least one year experience in a similar role
· Strong project management skills with a track record of executing projects on time
· Some experience executing online and offline campaigns from end-to-end including scoping, briefing, execution, optimisation and post analysis and evaluation
· Ability to create and write content for various purposes and target audiences and clearly articulate the differences in approach and positioning
DESIRABLE CRITERIA
· General knowledge of the Arts sector
· Ability to use Photoshop, InDesign and Final Cut Pro
· Experience in using online store and content management system platforms
· Knowledge and experience managing paid digital ads is a bonus (Meta ads and Google Ad Words), including SEO management
HOW TO APPLY
To apply for this role, please submit a cover letter addressing the essential selection criteria above and your CV via email to recruitment@waballet.com.au with MARKETING COORDINATOR in the subject line.
Applications close 9am Monday 20 March 2023. We may close applications earlier if sufficient quality applications are received, so best to get in early to avoid disappointment.
Applicants require the right to work in Australia. Only shortlisted candidates will be contacted.
A copy of the position description can be downloaded via our website at: https://waballet.com.au/careers.
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The Marketing Mix – Digital Marketing Specialist
We are looking for a passionate, driven and enthusiastic Digital Marketing Specialist to join our team. We’re looking for someone who can excel in a team environment, fostering close relationships within the team and our clients.
Working with a range of industries including automotive, building & real estate, research foundations and small businesses, the services we provide to our clients include all aspects of Marketing & Advertising including digital & traditional advertising channels, creative concepts, Graphic Design & Strategic Consultancy.
About You:
• Have a solid knowledge of the digital space and social media marketing platforms
• A willingness to support and manage the digital team.
• Degree qualified in marketing or communications is seen as essential.
• You will be self-motivated, have exceptional communication skills, show initiative and be able to work well within a team environment.
A typical day may see you involved in:
• Build, Manage and Optimise paid Google, Facebook, LinkedIn, and TikTok Campaigns.
• Conduct, measure, and implement A/B tests for ad copy and audience targeting.
• Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.
• Conduct Digital Audits of potential clients, analyse their business goals, and translate into a digital proposal with recommendations.
• Experience in implementing all aspects of SEO.
• Basic understanding of WordPress websites.
• Experience and competency in Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, and SEMRush.
• Liaising with clients and external stakeholders to provide and implement recommendations.
• Presenting to clients (both on and off site)
• Working on organic media campaigns across social channels such as Instagram, TikTok, Facebook, and LinkedIn.
• Basic admin tasks such as invoicing and purchase orders
• Assist with the training and knowledge building of the digital account coordinators
Advantage if you have experience:
• With Hootsuite
• With the Adobe Suite
• In the Automotive industry
• Previously worked in an Agency environment
The Perks:
• A central location close to train & bus stops, cafes and Leederville’s main strip
• A great team environment focused on growing a team that enjoys each other’s company and loves creating the best work possible
• Room for growth within the agency for the right candidate
This is a full-time position and salary will reflect experience and skills.
All applications must be addressed to Kathy McCarthy – General Manager, including a covering letter and complete resume. Email kathy@marketingmix.com.au
Applicants must hold the right to work in Australia.
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The Market Herald, Perth WA – SEO and Marketing Specialist
About the job
We are a fast paced, fun and progressive company with verticals in Australia, Canada and Germany. Working with our team gives you exposure to a variety of learnings in the stock market and financial industries with a consistent influx of interesting trends and clients, propelling growth. Working on a global approach to success, we are excited to share opportunities for individuals to join our team and grow their careers by being part of a pivotal industry empowering investors.
Position Overview:
We are looking for an experienced and creative SEO and Marketing Specialist to join our international team.
An ideal candidate will understand international capital markets, be data-driven with strong analytical skills, and value quality content as well as technical insight to optimize the websites for search engines.
Key Responsibilities:
· Develop optimization strategies that increase the company’s search engine results rankings across our core global markets (Australia and Canada, via Stock House).
· Perform ongoing keyword discovery, expansion and optimization.
· Monitor daily performance metrics to understand SEO/ SEM execution performance.
· Work across departments to ensure that SEO considerations are accounted for in the content creation process.
· Identify and execute on-page optimization opportunities with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
· Conduct audits and competitive analyses to identify areas of improvement.
· Devise new and innovative methods of lead generation.
· Support Australian and Canadian marketing department by creating and executing social media strategy across all platforms. Maintain and update the social media calendar.
· Conduct research to understand and analyze market trends, customer behaviour and competitive landscape and prepare summary reports.
· Keep up to date with latest advancements and best marketing practices.
Qualifications & Experience
· Three plus years of SEO, content marketing, and social media experience.
· Strong content strategy skills, ideally with editorial content/article creation and technical sides of SEO.
· Deep understanding the latest SEO practices and algorithms.
· Understanding international capital markets, their financial instruments and the different markets events that impacts search behaviour would be an asset.
· High level of proficiency with industry applications and web analytics software tools
· Critical thinking and strong analytical skills, with a passion to use data to inform decisions.
Core Competencies
· Excellent written and verbal communication skills.
· Data driven with keen attention to detail.
· Ability to work efficiently, effectively, and independently to see projects through to the conclusion.
· Determined and motivated; ability to go above and beyond.
This is a full-time position (Mon-Fri).
What we offer: base salary, benefits package, and participation in a comprehensive rewards and recognition program.
If this opportunity sounds like it’s a good match with your skills, background and career direction, please submit your application here with a cover letter and your resume.
We thank all applicants for their interest; however, we will only be contacting selected candidates for follow-up.
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Easystart Homes – Marketing Manager
A locally operated, family owned company, Summit Homes Group has helped over 40,000 West Australians build, renovate and develop award-winning homes in Perth and the South West in 45 years.
Our core philosophy is Built Around People. We understand our staff are our strongest asset and are what drives our business success and leading customer experience. Our recent 2022, 2021 and 2020 HIA win of ‘Western Australia’s Professional Major Builder’ recognises our people’s talent, commitment and achievements.
As Easystart Marketing Manager, you will be responsible for collaboratively leading marketing direction and implementation of business objectives to drive and sustain growth. The role is fast paced, multi-faceted and will oversee all forms of marketing from traditional media, digital, social, PR, internal communications, managing external agencies, and liaising with stakeholders from sales, operations, construction, and the executive team. This position is a 12 month fixed term maternity leave contract.
About the role:
· Accountable for the results driven direction, innovation, development and implementation of marketing strategies to deliver the best outcomes for the brand, such as (but not limited to) campaign development, digital optimisations, website management and optimisation, media management, production, branding, PR, crisis management and analysis
· In consultation with the management team, provide leadership in recruitment, management, motivation and development of the sales and marketing team
· Work alongside the Sales Manager to ensure all sales and marketing strategies are aligned and deliver the best outcomes for the business
· Planning and management of marketing budgets, resource allocation and preparation of quarterly reports
· Attend stakeholder meetings, conduct professional presentations for marketing proposals, campaign concepts and reporting.
· Effective management and execution of each marketing project from initiation to completion to review and optimisation
· Facilitate engagement of external agencies, contractors and service providers aligned to the individual needs and requirements of your brand. While effectively measuring the service delivery by these agencies to ensure objectives are being achieved
· Report to GM and Executive Committee on all matters relating to Marketing from a brand and group perspective
What you will bring:
· A strong analytical mind with extensive experience with Google Analytics, as well as other reporting metrics
· Digital marketing experience working across digital media, paid social, paid search, SEO, EDM campaigns, and website CMS
· Proven experience and knowledge in lead generation media and how to drive results
· Be solution orientated and experienced in working in fast paced, dynamic environments
· High level knowledge and experience in strategic marketing, campaign development and execution within time and budget restraints while maximising ROI
· Behold strong business acumen, vision and adaptability
· Minimum of 5 years in a marketing position or agency with management or leadership experience preferred but not essential
To apply or find out more info, please contact us via hello@easystarthomes.com.au
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Ford and Doonan Air Conditioning – Marketing Co-ordinator
We’re an established and highly successful multi award-winning air conditioning business with stores across WA. We’re looking for a super motivated and enthusiastic person who is keen, committed and willing to learn all areas of this busy marketing role.
About You
• Strong understanding of social media and various nuances for each leading platform (Instagram, Facebook, LinkedIn and TikTok)
• Organisation and ability to balance a variety of tasks at once
• Marketing degree preferred but not essential
• Strong written and verbal communication skills
• A creative flare and willing to ‘push the envelope’ in digital areas whilst staying true to the brand core competencies
Key tasks
• Social media content creation, scheduling and publishing across multiple platforms
• Liaising and coordinating paid media with leading Perth radio and television networks
• Liaising with our franchises on their own localised advertising, whilst fitting with the group ‘tone-of-voice’
• Work with the Marketing Manager on promotion development, coordination and execution
• Social listening and staying abreast with trends and changes
• Coordinating company events with the Marketing Manager
If this role excites you, and you think you have what it takes to be a part of the Ford & Doonan team, whip up a cover letter with your resume, as we’d love to hear from you today.
Please no agencies!
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MiQ – Account Services Executive
Reports to: Account Services Manager
THE OPPORTUNITY
We’re MiQ, a programmatic media partner for marketers and agencies. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments on the right things in the right places.
Our business keeps growing and we keep getting better because we keep hiring smart new people. People who can challenge conventions and shake things up. People who want to connect with people all over the world to make great things happen. People who are as excited by the opportunities of programmatic marketing as us.
As an Account Executive you will be in the unique position to work closely with individuals from other departments including Sales, Trading, Analysis and Product, to foster innovation and support the revenue ambitions of our ANZ business. You will be responsible for servicing your own patch of accounts by delivering successful campaigns and best in class service. As an Account Executive you will also have a platform to establish yourself within the business, learn the fundamentals of our MiQ products and services, and develop your knowledge of the industry more broadly.
JOB RESPONSIBILITIES
Your main responsibilities will include:
Client Service
• Deliver consistent, reliable and friendly service for all MiQ clients.
• Ensure SLAs are met and campaign operations are seamless.
• Resolve or escalate client issues quickly and without fallout.
• Maintain regular communication with all accounts and support on meetings, business reviews & client entertainment where appropriate.
• Develop knowledge of industry trends and the impact of these on MiQ and our clients.
Campaign Management:
• Pre-campaign:
– QA of pre campaign documents.
– Project manage build of creative assets & other campaign setup requirements.
– Manage creative tag trafficking.
• Campaign activation:
– Request and deliver screengrabs.
– Ensure client reporting is setup.
– Monitor pacing and performance of campaigns.
– Requests for campaign upweights where appropriate.
• End of campaign:
– Manage and deliver post campaign reporting and insights.
– Manage re-booking of BAU activity.
Administrative Support:
• CRM (Salesforce) – IO management & understanding of Sales pipeline.
• Reconciliation of bookings where appropriate.
• Support with investigation and resolution of invoice queries.
Communication:
• Frequent internal and external communication: email, phone/video and face-to-face.
• Tracking & upwards communication of campaign issues/opportunities.
• Ad-hoc communication with third party providers.
Technical Support:
• Implementation and troubleshooting of tracking pixels.
• Knowledge of Tag Management Systems.
• Troubleshooting campaign issues with the support of the Account Services Manager (with a goal to become independent).
Product & Industry knowledge:
• Understanding of MiQ’s product suite including requirements for activation & USPs vs competitors.
• Research into industry trends and the impact of these on MiQ, our clients as well as the wider digital landscape.
Insight delivery:
• Proactively connect multiple data points to deliver insight driven recommendations for clients during and post campaign.
• Recognise patterns and points of differentiation to deliver robust and actionable insights.
REQUIRED EXPERIENCE
• 1+ years in an advertising/media agency (or similar)
• Working in a team environment
• Client facing experience in programmatic advertising (Client Services/ Sales Support/
• Ad-Ops background)
REQUIRED SKILLS
• High attention to detail
• Reliable
• Extremely organised
• Proactive
• Willing to learn
• Excellent communication skills
• Alignment with MiQ’s core values/culture
• A ‘can do’ attitude that fosters energy, drive and enthusiasm within the business
• A desire to grow your career as the company scales
BENEFITS
• 25 days holiday + public holidays
• Private health cover for you and your family
• Flexible working policy
• 2 extra paid days of Inclusion & Diversity leave per year
• Continuous education and training
• Global Mobility policy
• Referral bonus scheme
• A caring, casual work environment
WHAT WE VALUE IN OUR PEOPLE
• Passion – We love and live what we do
• Determination – We always find a way to figure it out
• Unity – We hold each other accountable. We win and lose as a team
• Agility – We anticipate the unexpected, embrace and adapt to change
• Courage – We dare to think unconventionally
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.
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Plico – Partnerships and Acquisition Manager
This is an exciting hybrid role for an experiences Partnerships/Account Manager with a solid Marketing foundation’. At Plico, we’re on a mission to change the way Australian’s generate and consume energy, one rooftop at a time.
We’re building the sustainable energy grid of the future by enabling people to generate their own renewable energy and participate in a Virtual Power Plant (VPP). We’re the growing market leader in the solar and battery industry in WA and we’re looking for a like-minded, driven Partnerships and Acquisitions Manager to join us on our journey.
We’re a diverse bunch of misfits who are driven and passionate about our purpose and we’re looking for others to join us. If you are motivated, great with people and care about our environment – join our team to help us drive the transition to clean, smart energy at the leading edge of renewables technology.
We’re offering a competitive salary, which includes attractive commissions, with training and exciting career development opportunities.
About the Partnerships and Acquisition Manager role
The Partnerships and Acquisition Manager is a member of the Plico Sales and Marketing teams, reporting to the Sales Director, with the Head of Brand & Marketing being a major stakeholder.Our Sales and Marketing teams are the growth engine of Plico, championing category insights and the complex decision journey customers go through when considering solar and renewable energy.
This role will develop and execute acquisition, nurture, new product offerings and awareness communication campaigns to support the exponential growth aspirations of the Plico brand. In addition to the management of external marketing and business to business partnerships to maximise lead generation and brand cut through.
The goal is to build and implement successful channels to support the Plico project towards achieving sustainable growth.
Responsibilities
Partnership Management
· Successfully manage the day-to-day contact with both Marketing and Business Development partners creating a collaborative dynamic across all teams.
· Coordinate resources and people for the successful implementation of both Marketing and Business Development partnerships with the aim of driving lead generation.
· Ongoing nurturing of partners to maintain strong engagement and interest, which will result in higher lead generation and conversion rates.
· Compile regular reports of campaign performance and results with recommendations for optimisation.
· Collaborate with internal teams to create landing pages, links and assets and optimise speed of partnership roll out.
· Work with the HubSpot coordinator to develop HubSpot reports and dashboards to track the success of each partner.
· If applicable, organise trade shows, exhibitions and promotional events including on-site and off-site activations for both Marketing and Business Development partnerships.
· Collaborate with the billing team to ensure that all partners are rewarded as per their contractual agreement with Plico.
Acquisition Campaign Management
· Create Marketing Communication campaigns to maximise the acquisition of new customers and nurture them through the pipeline to member status.
· Manage the execution, monitoring and measurement of Marketing Communication campaigns and their success.
· Champion the Plico Brand by ensuring consistency and adherence to guidelines across all channels and assets.
· Leverage HubSpot for campaign effectiveness and optimisation. Look for process or technology opportunities to improve either internal or external experiences.
· Compile regular reports of campaign performance and results with recommendations for optimisation.
· Improve new campaigns using data and feedback from existing and previous projects.
Our office located in the CBD, but this position is a hybrid role to help you achieve the most productive work life and flexibility.
Join us today.