Thursday afternoon saw Rose Herceg, Chief Strategy Officer of WPP AUNZ, present the third chapter of the industry leading research study, Secrets & Lies, to Brand Agency clients and industry friends.
Chapter Three of Secrets & Lies uncovers the truth about ageing in Australia. It asks questions such as; Why do we put our heads in the sand about ageing?, What drives our unconscious bias on ageing?, What do people over 50 think about getting older? And why is this audience invisible and ignored?
The key insights generated from the first two chapters of the study have driven a number of successful campaigns for WPP AUNZ clients. Those unearthed from this final chapter are sure to do the same.
Secrets & Lies is based on comprehensive research conducted by WPP AUNZ agency, Colmar Brunton, which has involved conducting in-depth interviews as well as a survey of more than 2,500 Australians and 1,500 New Zealanders.