THINK: State of Social ’20 confirmed for November 24 & 25 at Optus Stadium Perth

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THINK: State of Social ’20 confirmed for November 24 & 25 at Optus Stadium Perth

Australia’s best digital marketing event returns to Optus Stadium, Perth for its third year in a row.


State of Social (SOS) ‘20 postponed from June due to COVID-19 restrictions and is now set to go ahead on the 24th and 25th November.

“We’re very lucky to be here in Perth and confirm the November dates”, said State of Social Founder, Meg Coffey. “Being COVID safe and socially responsible is paramount for SOS ’20 to go ahead. We trust Optus Stadium and are following their lead. Luckily there’s plenty of room to spread out and adhere to any social distancing requirements.”

SOS ’20 is when the brightest in the industry step off the digital merry-go-round, regroup, rethink and redefine best practices for digital and social media. THINK, imagine and create is the focus for 2020, coincidentally more relevant than anyone could’ve imagined late last year (2019).

“The digital merry-go-round is a real thing and many of us forget to jump off, stop, think, evaluate what’s working and what isn’t. Then imagine and create new, exciting, out of the box ideas to tell a brand story. COVID made us stop, the merry-go-round no longer worked, and start to think again. After such a huge shift, I’m more excited than ever to bring the best minds together for Australia’s digital brainstorm of the year,” said Coffey.

Perth is in a very fortunate position to have limited community transmission and all active cases are currently under hotel quarantine., although Coffey said there is a plan in place should things change before November.

“SOS ‘20 is a hybrid event, we can cater to intra-state travellers should they not be able to travel, through the latest live stream and video technology. Thankfully, we’re also able to proceed through the same means, for our confirmed international speakers Tom Goodwin, Matthew Kobach and Jen Herman.”

Lauren Quaintance, Georgia Rickard and Lauren Bath are the latest speakers to be confirmed, all award-winning experts in their own right. With more business and digital market leaders yet to be announced, State of Social may be running late, but it’s certainly living up to its reputation.

“The puppies from The Dog’s Refuge Home are returning for the much-loved Barkout Session,” said Ms Coffey. “It wouldn’t be a State of Social conference without them! And of course the bottomless barista coffees.”

Tickets for one or both conference days are now available with a portion of ticket sales donated to Dogs Refuge Home.

Click HERE for details and booking.


THINK: State of Social ’20 confirmed for November 24 & 25 at Optus Stadium Perth