The Work 2023 Contenders: 303 MullenLowe
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2023 Contenders…
Budget Direct: Blown Away
303 MullenLowe
Budget Direct’s ongoing position as Insurer of the Year is celebrated in ‘Blown Away’ – an entertaining instalment of its highly successful Insurance Solved campaign, developed by 303 MullenLowe. Featuring Budget Direct mainstays ‘Sarge’, ‘Jacs’ and ‘Chief’, the campaign explains the benefits of the insurer’s award-winning insurance products, while dealing with the leaf-blower induced tornado of an over-zealous weekend gardener. It is the second in a new series of ads using the established ‘Insurance Solved’ tagline and positioning, and was seen across TV, BVOD, cinema, OOH, radio, online and more.
Cancer Institute: If you could see UV
303 MullenLowe
The normally invisible yet very real threat of UV radiation – and the danger it poses to young Australians – is the focus of a powerful Cancer Institute NSW campaign, created and executed by 303 MullenLowe Sydney. Targeting at risk 18-24-year-olds who are less likely to protect their skin from the sun than the general population, the ‘If you could see UV’ campaign visualizes UV as radiant, ultra-violet arrows, to make a powerful point that if young people could see the scale and danger of UV descending on them from above, they’d protect their skin. It was seen across OOH, audio, digital display, social media, plus cinema with the launch of Avatar: Way of the Water.
Tetley: Spill the Tea
303 MullenLowe
Representing a seismic shift to its branding, iconic global tea brand Tetley launched a category-breaking new campaign aimed at repositioning tea among a new generation of consumers, developed by 303 MullenLowe. The integrated Spill the Tea campaign taps into the need for connection and being ‘in the know’, showcasing tea as a catalyst for uniting over a cup and exchanging gossip, secrets, personal confessions, controversial opinions, or exclusive news. It was seen across film, outdoor, radio and social, aiming to tackle the fact that consumers aged 18-35 often don’t view tea as an option, choosing instead to participate in the nations love affair with coffee, craft beers and the fast-growing category of non-alcoholic substitutes.
The deadline for Campaign Brief’s The Work 2023 has now closed. If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.