The Work 2022 Contenders: Special

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Tourism New Zealand: Stop Dreaming About New Zealand & Go
Special Australia
After being confined to Australia for over a year, Australians everywhere have been dreaming of quarantine free travel, and New Zealand is now ready and waiting. We wanted to create the New Zealand version of that dream, filled with the tone and down-to-earth charm that Kiwis are famous for.

Uber Eats: Choose Your Own AO
Special Australia
The campaign “Choose your own AO” features tournament stars Ash Barty, Nick Kyrgios and Todd Woodbridge in a series of films that each propose three alternate endings. In order to see how the stories unfold, viewers must have their phones ready and scan the QR code to see the highly entertaining and very surprising ending of their choice. An online media buy, supporting the broadcast campaign, also sees placements that have been purposefully selected to empower viewers to choose their preferred ending.

Bonds: Cheerbleeders
Special Australia
“Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them. They also hero Bloody Comfy Period Undies with a fresh voice that’ll appeal to teens in the channels they use.

Uber Eats: Uber Don’t Eats
Special Australia
In the most public of environments—the Super Bowl—Oscar-winning actress Gwyneth Paltrow nibbles on a candle associated with her most intimate part, her “This Smells Like My Vagina” candle. She’s one of the many celebrities eating things they shouldn’t to boldly remind people that Uber Eats has expanded its offering from online food delivery to include categories like grocery, alcohol and convenience items among a whole range of things you can’t eat, like nappies, washing up liquid and… celeb-endorsed candles.


The deadline for Campaign Brief’s The Work 2022 is Monday May 2. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email