The Work 2022 Contenders: Bullfrog

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…

Politix Menswear: The Mo-hair suit
This Movember, POLITIX have collaborated with artist Pam Kleemann-Passi, via Bullfrog, to create the world’s first Mo-Hair Suit – made from real moustache hair – designed to start conversations around men’s health. A single-breasted POLITIX two-piece, The Mo-Hair Suit was expertly tailored using a material custom-made by Melbourne visual artist, Pam Kleemann-Passi. POLITIX and Bullfrog sourced the mo-hair from Sustainable Salons, and from collaborators whose lives have been touched by men’s health issues. Messages from these Mo-Bros and Mo-Sisters are also printed in the lining of the suit, as well as a dedication from Pam – reminders that it is worn to be heard.

AIA Australia: All or Something
Most Aussies have an all-or-nothing attitude to health – you’re either on a health kick, or on the couch. So, for AIA’s new brand campaign, we offered up a more sustainable approach, with help from sports legends Ash Barty & Stephanie Gilmore. ‘All or Something’ saw Barty & Gilmore coach Australia in the small ‘somethings’ – like choosing salad over chips, or sleeping in but still making time for the gym. It’s already making its way into the Aussie vernacular. Now, when you can’t ‘just do it’, you can just do a little something.


The entry deadline for Campaign Brief’s The Work 2022 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.