The West Australian unlocks premium online content for subscribers of thewest.com.au
Seven West Media WA has today introduced digital subscriptions on thewest.com.au, offering subscribers unlimited access to premium journalism from the state’s most-trusted and credible news source.
Playing a vital part in the digital transformation of Seven West Media WA, CEO Maryna Fewster said this is an exciting time for the business.
“As media consumption habits evolve, we have made a commitment to provide our audience with the best journalism, whether in print or online. The introduction of digital subscriptions to thewest.com.au will allow for a deeper content experience for our subscribers, and for us, a better understanding of the content that West Australians want to read.”
“Introducing a business to consumer subscription model diversifies our revenue opportunities, further solidifying the future growth of our business. The technical solution and content strategy has been developed right here in WA and I’m proud of how the teams have worked together to bring this to life.”
The West Australian senior editor, Anthony De Ceglie, said he was excited to take thewest.com.au into a new era of digital journalism.
“At the heart of our strategy is that our readers are passionate about the journalism we produce every single day,” he said. “Under a subscription model, we can offer digital premium customers a richer experience where they access exclusive in-depth special investigations, unrivalled commentary on the issues of the day and second-to-none AFL coverage of the West Coast Eagles and the Fremantle Dockers.”
“We look forward to rolling out the first of a series of special online journalism projects for those who subscribe to thewest.com.au in the coming days.”
With an existing audience of 451,000 monthly users*, thewest.com.au will continue to lead the way in breaking news, international and national news of the day, which will remain free to access for all readers.
*Source: Nielsen Digital Panel, April 2019. Base: WA