The West Australian Ballet creates ‘the socially distanced Christmas cracker’ to promote The Nutcracker via Wunderman Thompson Perth
Wunderman Thompson Perth has released a new campaign for the West Australian Ballet that plays on a socially distanced version of a classic Christmas staple – a 1.5m cracker.
West Australian Ballet wanted to remind Western Australian’s to stay safe this Christmas, and that all live performances of The Nutcracker at his Majesty’s Theatre are now socially distanced.
Ballet dancers shared the larger-than-life crackers with passers-by in Perth last week, each filled with complimentary tickets to The Nutcracker and West Australian Ballet merchandise. All in the spirit of creating a little extra joy in the lead up to Christmas while promoting the safety measures in place to protect patrons.
Suzanne Beecroft, Head of Marketing & Communications of the West Australian Ballet said, “We’re currently operating under the State Government’s COVID-19 phase-4 restrictions. This means our audience capacity is capped at 60% to ensure all our audiences can practice social distancing and stay safe while enjoying this fabulous Christmas production”.
Wunderman Thompson Creative Director, Joe Hawkins, said “It’s not your usual Christmas cracker. And it shouldn’t be. We’re not living in usual times. Better still, we’ve removed the usual guff from inside Christmas crackers and replaced it with good stuff, like tickets to the ballet.”
The Nutcracker is on sale from now until 13 December.
Client: West Australian Ballet Head of Marketing and Communication: Suzanne Beecroft
Agency: Wunderman Thompson Perth
Chief Innovation Officer: Martin Beecroft
Creative Director: Joe Hawkins
Associate Creative Director: Matt Wilson
Senior Art Director: Luke Williams
Engagement Manager: Hayden Gerrard
Designer: Jaz Baker
Producer: Sarah Parsons Printer: All Flags
Photography: Alucinor Productions