The Monkeys Sydney crowned Individual Agency of the Year at the 45th annual AWARD Awards; The Monkeys named Network of the Year; Revolver takes out Production Company of the Year title
The winners of the 45th annual AWARD Awards have just been announced at the Gold Pencil Award Party, held as part of This Way Up at Sydney’s Museum of Contemporary Art.
A total of 31 Gold pencils were awarded across 18 different campaigns, with a further 74 Silver and 118 Bronze pencils awarded. Special Awards were also awarded across 16 categories.
Revolver collected five golds across three pieces of work and was named Production Company of the Year. The Monkeys, part of Accenture Song, was crowned Agency Network of the Year, taking home four golds for ‘Play it Safe’, celebrating Sydney Opera House’s 50th anniversary, and the coveted The Grand Award.
CHEP Network also collected four golds for ‘Climate Doctor’s Certificate’ for National Climate Strike.
Other Gold winners included DDB Group Aotearoa with two for Team Heroine ‘Correct the Internet’ and one for McDonald’s NZ ‘We speak late night’.
Agencies scoring two Golds apiece include Howatson+Company for Modibodi ‘I’m Dying Inside’; M&C Saatchi for Minderoo Foundation ‘The Plastic Forecast’ and TBWAHAKUHODO for Koushi Chemical Industry ‘SHELLMET’.
Agencies and companies with one Gold apiece include Ogilvy Australia for Dove ’10 vs 10′; Special Australia for Dylan Alcott Foundation ‘Shift 20 Initiative’; Special New Zealand for Partners Life ‘The Last Performance’; Revolver for Carlton & United Breweries ‘Imported From Drylandia’; Glue Society for The Dylan Alcott Foundation ‘Shift 20 Initiative’; DIVISION for ROLLiN Car Insurance ‘Smoooth’; The Editors for Telstra ‘This Is Footy Country’; Exit Films for Telstra ‘This Is Footy Country’; Mullenlowe TREYNA for Quezon City Gender and Development Council ‘Right to Care’ and The Nine Shanghai for NOOOF Design Lab ‘Right and Wrong’
The inaugural Best B2B Campaign, supported by LinkedIn, was awarded to Special Australia for the ‘Shift 20 Initiative’ for The Dylan Alcott Foundation.
Says Daniel Hochuli, head of content solutions (APAC & China), LinkedIn: “The Shift 20 Initiative specifically targeted behaviour change in brands and was the judges’ favourite because it drove significant B2B effects. Its messaging was incredibly effective, motivating 200+ brands to take action and get involved – a remarkable achievement.”
Says Mandie van der Merwe, chair, AWARD: “Congratulations to all who picked up a Gold or Special Award at tonight’s Gold Pencil Award Party. You’ve earned bragging rights across our region with work that not only stood out, but made us lean in, moved us and spurred us into taking action.
“A massive shout out as well to the silver and bronze winners who were recognised during the virtual announcements earlier this week. The winners this year represent the pointy end of creativity and set the bar high for the standard of work AWARD champions and celebrates in this corner of the world.
“AWARD Awards is the most prestigious creative show in our region because of our world-class judges. Heartfelt thanks to our jury president Liz Taylor, jury chairs and our team of judges who have given their incredibly valuable time freely and debated vigorously to uphold AWARD’s exacting standards for recognising creative excellence every year.”
